Grant Design Collaborative - 1000+ more graphic elements : unique elements for distinctive designs. Volume II

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Job:01304 Title: 1000 more graphic elem (Rockport)

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MORE GRAPHIC ELEMENTS

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MORE GRAPHIC ELEMENTS

UNIQUE ELEMENTS FOR DISTINCTIVE DESIGNS VOLUME II

BY GRANT DESIGN COLLABORATIVE

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OO6 // INTRODUCTION

OO8 // PRINTING TECHNIQUES

O36 // MANIPUL ATATED SURFACES

O84 // FORMATS AND BINDING

136 // ADD-ONS

154 // UNIQUE MATERIALS

182 // GRAPHIC DEVICES

3O8 // INDEX

32O // ABOUT THE AUTHOR

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INTRODUCTION

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, tighter deadlines, and shorter attention

spans, many creative professionals are contemplating the plausibility of seem-

ingly frivolous design gestures. Designed and curated as a sequel to one of

Rockports most popular titles, 1000 More Graphic Elements demonstrates why

the thoughtful and strategic application of special nishing techniques is more

important and relevant than ever.

Grant Design Collaborative believes that the printed image and clever copy

can only communicate a limited amount of rational information. In order to

fully engage consumers, designers must reach deep inside their psyches to tap

into emotions. Finishing techniques o er an alternate language or vocabulary,

allowing the designer to articulate meaning and intention. Tactile e ects, such

as foil stamping, letterpress, and jewel-like tip-ons, can enamor the user with a

sensory experience and liberate the jaded mind of the typical consumer who is

bombarded with thousands of daily brand impressions.

With epidemic attention de cit disorders and an alarming demand for instant

grati cation, goaded by a shift toward web-based applications, it is essential

to inspire consumers to savor the experience of a thoughtfully and beautifully

crafted design artifact. Unique nishes and materials create a viewer experi-

ence and transform a printed piece into a gift waiting to be opened.

More than a mere continuation of a theme, this volume presents a survey of

the current state of graphic design detail. This impressive collection of inter-

national and culturally diverse work varies substantially from the rst volume,

and it is intriguing to note the trends that have emerged within the course

of just a few short years. Various assumptions can be made as to why cer-

tain techniques, materials, and colors have gained popularity, yet a de nitive

answer is hard to ascertain. However, Grant Design Collaborative did note

one signi cant trend that points to a greater overall use of restraint. From

printing techniques to color palettes, a more re nedalbeit more strategic

approach to design has emerged. Simple binding, specialty papers, or

minimal embossings are used to maximum e ect through striking graph-

ics or spare compositions. In many cases, the human hand has been

placed at the forefront of design intention, as handcrafted design, literal

or gurative, has evolved to a higher level of prominence in the popular

consciousness. Similarly, color palettes appear to have shifted in favor of

comforting and familiar neutrals and earth tones, although occasional and

dramatic hits of warm uorescents, such as yellow, are often employed for

emphasis. Whatever has been lost in conspicuous applications of nishing

techniques has been gained in ink, as bold graphics, dynamic compositions,

and sophisticated color ourishes push the selections to greater heights.

Exceptions abound, yet a clear narrative unfolds: restraint reigns supreme, and

a strategic and intentional use of materials and special techniques is driving

the use of graphic elements in design at this time.

Grant Design Collaborative

www.grantcollaborative.com

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PRINTING

TECHNIQUES

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