Stephanie D. H. Evergreen - Presenting Data Effectively: Communicating Your Findings for Maximum Impact

Communicating Your Findings for Maximum Impact

Second Edition

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Copyright 2018 by SAGE Publications, Inc.

All rights reserved. No part of this book may be reproduced or utilized in any form or by any means, electronic or mechanical, including photocopying, recording, or by any information storage and retrieval system, without permission in writing from the publisher.

All trademarks depicted within this book, including trademarks appearing as part of a screenshot, figure, or other image are included solely for the purpose of illustration and are the property of their respective holders. The use of the trademarks in no way indicates any relationship with, or endorsement by, the holders of said trademarks.

Printed in the United States of America

Library of Congress Cataloging-in-Publication Data

Names: Evergreen, Stephanie D. H., author.

Title: Presenting data effectively : communicating your findings for maximum impact/Stephanie D. H. Evergreen.

Description: Second Edition. | Thousand Oaks : SAGE Publications, Inc., [2017] | Revised edition of the authors | Includes index.

Identifiers: LCCN 2017001369 | ISBN 9781506353128 (pbk. : alk. paper)

Subjects: LCSH: Visual communication. | Presentation graphics software. | Graphic design (Typography) | Information visualization.

Classification: LCC P93.5 E94 2017 | DDC 001.4/226dc23 LC record available at https://lccn.loc.gov/2017001369

This book is printed on acid-free paper.

SAGE wishes to acknowledge the valuable contributions of the following reviewers.

• Charlotte Baker, Institute of Public Health, Florida A&M University
• Nicole Binder, Department of Education, Saint Leo University
• Chris Koch, School of Behavioral and Health Sciences, George Fox University
• Bianca Montrosse-Moorhead, Department of Educational Psychology, University of Connecticut
• Peggy Slota, College of Health and Wellness, Carlow University
• Pamela Whitehouse, Department of Education, Midwestern State University

Hi, Rock Stars

This book walks you through how to use simple strategies from the graphic design world to enhance your reports, slideshows, posters, and graphs so that you are presenting your data effectively. Its as if a communications book and a statistics book had a baby. I teach you about color and text and how those two tools can help you tell your story clearly. I show you how you can add graphicsappropriatelyto engage your reader. I illustrate how to arrange all of those things on a page or slide so that it is organized and tidy. This book essentially uproots many of the things we were taught in academia about how to report our data, digging up what may have worked 20 years ago but needs to be adapted for a digital reading culture and applying what the graphic design students are learning. But graphic designers are afraid of data, and we, dear friends, are data nerds.

So, if the first edition of this book was so awesome, why did I write a second?

WE ARE NOW IN FULL COLOR. Hallelujah! That alone is probably enough to justify a second edition, but it isnt the only reason.

Ever since the first edition of this book published, my inbox has been flooded with requests from wonderful data nerds all over the globe, doing their best to present data effectively. Ive logged many miles traveling near and far to help. Nearly all these clients have asked hard questions, set their sights on lofty designs, and then asked, Can Microsoft Office do that?

They have pushed me to invent more solutions, develop new frameworks for thinking, and create more streamlined techniques. And you, Rock Stars, have pushed yourselves! Youve written to me with your own hacks and tricks to make reporting ever better, and Im thrilled to feature the work of readers and clients throughout this second edition.