Lorraine Justice - The Future of Design: Global Product Innovation for a Complex World

Praise for The Future of Design

An insightful treatment of how design must change to address the many challenges with a world of global companies and design teams.

Donald Norman, author, The Design of Everyday Things

This is a hugely important book that appears at a critical time.

Bruce Nussbaum, Mentor-in-Residence, New Museum, NYC, former Managing Editor, BusinessWeek

A must read for anyone who recognizes the need to graduate past a world of objects made of wood and metal, to design experiences that will largely be made out of computer codes.

John Maeda, Global Head of Computational Design + Inclusion, Automattic, Inc.

The Future of Design is an excellent overview of professional design. Its an invaluable resource for those interested in pursuing a career in the field or for entrepreneurs looking to harness the power of great design.

Carole Bilson, President, Design Management Institute

Lorraine Justice has created a guide that will help designers and those who want to learn what design is and can be. Her experience as an educator, strategist and researcher provides the base to describe the who, what and why in design.

Craig M. Vogel, FIDSA, FRSA, Associate Dean, College of DAAP, University of Cincinnati

The Future of Design is a timely book for designers, students in design disciplines, business, CEOs, product managers, and team players.

Min Wang, Professor at Central Academy of Fine Arts, Beijing, China, founding partner at HYVC

The Future of Design is an authoritative and inspiring exploration into the role of design in production and society, technology and the market.

Lorenzo Imbesi, PhD, Full Professor of Design, Chair of Sapienza Design Research, Sapienza University of Rome

An important contribution to the field of design.

Rama Gheerawo Director, The Helen Hamlyn Centre for Design, Royal College of Art

Lorraine Justice provides a new interpretation of the future of design in this networked digital era, while the narrative structure has set up a personalized framework for design practitioners, managers, and researchers.

Yongqi Lou, Dean and Professor, the College of Design and Innovation, Tongji University, Executive Editor, She Ji. The Journal of Design, Economics, and Innovation

Great insights with global perspective into emerging forces that affect how we design with respect to both rapid technological advancements and new meanings of lives; a very important story of design that business leaders and the general public need to understand in order to bring design into the search of creative and ethical solutions to complex issues of the contemporary world.

Xiangyang Xin, PhD, Professor, Pro-Rector and Dean of Graduate School, City University of Macau, Founder, XXY Innovation

First published in 2019 by Nicholas Brealey Publishing

An imprint of John Murray Press

An Hachette UK company

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Copyright Lorraine Justice, 2019

The right of Lorraine Justice to be identified as the Author of the Work has been asserted by her in accordance with the Copyright, Designs and Patents Act 1988.

All rights reserved. No part of this publication may be reproduced, stored in a retrieval system, or transmitted, in any form or by any means without the prior written permission of the publisher, nor be otherwise circulated in any form of binding or cover other than that in which it is published and without a similar condition being imposed on the subsequent purchaser.

A CIP catalogue record for this title is available from the British Library

Library of Congress Cataloging-in-Publication Data

Names: Justice, Lorraine, 1955- author.

Title: The future of design : global product innovation in a complex world / by Lorraine Justice.

Description: Boston, MA : Nicholas Brealey Publishing, an imprint of John Murray Press, 2019. | Includes bibliographic references and index.

Identifiers: LCCN 2018051686 (print) | LCCN 2018060744 (ebook) | ISBN 9781473684690 (ebook) | ISBN 9781473684706 (library ebook) | ISBN 9781473684676 (pbk.) | ISBN 9781473684683 (UK ebk.)

Subjects: LCSH: Product design. | New products--Management. | Design and technology. | Globalization.

Classification: LCC TS171 (ebook) | LCC TS171 .J87 2019 (print) | DDC 658.5/752--dc23LC record available at https://lccn.loc.gov/2018051686

ISBN 978-1-4736-8467-6

US eBook 978-1-4736-8469-0

UK eBook 978-1-4736-8468-3

Printed and bound in the United States of America.

John Murray Press policy is to use papers that are natural, renewable and recyclable products and made from wood grown in sustainable forests. The logging and manufacturing processes are expected to conform to the environmental regulations of the country of origin.

This book is dedicated to Steven, Alexa, and Ryan

T he Future of Design seemed natural for me to write because I work with some of the best design professionals in the world. The encouragement, insights, and expertise of my family and friends kept me on track through several drafts of this book. My literary agent, John Willig, and my acquisitions editor, Alison Hankey from Nicholas Brealey, are two of the best literary professionals in the field. They have earned my respect and friendship for being there for me at all hours and advising me to reach for the best. Alison led me to Alicia Simons and Jessica Berardi, who helped me shape my website and marketing for this book.

Alexa Justice, thank you for tough love on the early versions of this book, along with Steven Justice who would lovingly tell me where I was falling short on explanations. Additional thanks go to Bill Destler, Jeremy Haefner, and Jim Watters from the Rochester Institute of Technology for arranging sabbatical time off for me to write this book. They, too, are consummate professionals and academic officers.

I would like to specifically thank the following people for providing contacts, helping to shape sections of the book, and supporting me in many ways: Mary Baiardo, Tom Beckett, Jessica Bellas, Katherine Bennett, Tomas Barazza, Alex Chunn, Rick Cott, Steffi Czerny, Tim Fletcher, Brandon Gien, Elaine Gizler, Brett Halbleib, David Hanson, Christopher Keller, Mary Ann Kocher, Joseph Koncelik, Alex Lobos, James Ludwig, Heather McGowan, Patricia Moore, Michelle Morgan, Donald Norman, Bruce Nussbaum, Josh Owen, Alexander Renz, Jochen Renz, Maurizio Rossi, RitaSue Siegel, Yossi Vardi, Craig Vogel, Michele Washburn, Martin Wezowski, Robert Wolcott, Xin Xinyang, Qifeng Yan, Angela Yeh, Gino Yu.

Finally, I would like to thank those who have helped to shape the design field over the years from disciplines such as art, business, engineering, human factors, social science, and sustainability. Together, you have influenced the field of design to become a mature profession that will be ready to make significant contributions in the future.