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Burg Bob - The go-giver leader: a little story about what matters most in business

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Burg Bob The go-giver leader: a little story about what matters most in business
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PLEASE NOTE: This book was previously published under the title Its Not About You. From the acclaimed, bestselling authors of The Go-Giver, a new parable about the power of giving leadership. The family-owned business of Allen & Augustine has manufactured high-quality chairs for decades. Its people take pride in their work and feel loyal to their owners and management team. But this long-revered company is now at a crossroads, hurt by a tough economy, foreign competition, and a cash crunch. The air is filled with the scent of uncertainty, anxiety, perhaps even panic. Enter Ben, the ambitious young executive assigned by his firm to promote a merger that will rescue Allen & Augustine. Bens facts are undeniable: the chairmaker can either merge and modernize, or go bankrupt and vanish. So why cant he convince anyone to buy in, from the CEO on down? During his week at the company, as Ben gets to know its people and meets with its top executives, he begins to realize that his aggressive style is actually making it harder to reach his goals. As one character puts it, How far can you push a rope? Will Ben find a way to sway the employee shareholders before the climactic vote? And can Allen & Augustine survive without losing its soul? The answers may surprise you, as you follow Ben on his journey to understanding that the path to genuine influence lies less in taking leadership than in giving it--;From the acclaimed, bestselling authors of The Go-Giver, a new parable about the power of giving leadership. The family-owned business of Allen & Augustine has manufactured high-quality chairs for decades. Its people take pride in their work and feel loyal to their owners and management team. But this long-revered company is now at a crossroads, hurt by a tough economy, foreign competition, and a cash crunch. The air is filled with the scent of uncertainty, anxiety, perhaps even panic. Enter Ben, the ambitious young executive assigned by his firm to promote a merger that will rescue Allen & Augustine. Bens facts are undeniable: the chairmaker can either merge and modernize, or go bankrupt and vanish. So why cant he convince anyone to buy in, from the CEO on down? During his week at the company, as Ben gets to know its people and meets with its top executives, he begins to realize that his aggressive style is actually making it harder to reach his goals. As one character puts it, How far can you push a rope?--

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The Go-Giver Leader is filled with pearls of wisdom that will cause anyone to - photo 1

The Go-Giver Leader is filled with pearls of wisdom that will cause anyone to reflect on how they can be a better personand leaderby putting others front and center. A real page-turner... extremely moving and motivating.

David Novak, executive chairman of YUM! Brands; author of Taking People with You

The Go-Giver Leader is a fascinating story that touches my heart, elevates my leadership, and makes me want to be a better person.

Pastor Dan Rockwell, blogger at Leadership Freak

The Go-Giver Leader is a beautiful meditation on the foundations of business and leadership. Enjoy the storythen go apply its plentiful nuggets of wisdom in your work and life.

Nido Qubein, president of High Point University; chairman of Great Harvest Bread

At Zappos, part of my role is to help create an environment where employees feel empowered to come up with their own ideas for fulfilling our vision and growing our culture. The Go-Giver Leader reveals this same philosophy: get out of the way so your employees can lead the way.

Tony Hsieh, CEO of Zappos.com, Inc.; author of Delivering Happiness

Once again, Bob Burg and John Mann have given us a book that will tug at your heart and leave you with a timeless message that truly matters: authentic, far-reaching leadership is not about you but about those you serve.

Lolly Daskal, founder of Lead from Within; author of Thoughts Spoken from the Heart

Bob Burg and John David Mann have broken new ground in management literature. The Go-Giver Leader is now essential leadership reading for everyone at MindTree.

Subroto Bagchi, chairman of MindTree Ltd.

A captivating book, packed with aha! moments. The Go-Giver Leader will delight you, surprise you, and move you. More than that, it will change you.

Dondi Scumaci, author of Designed for Success and Career Moves

Bob Burg and John David Mann are wonderful storytellers, particularly when it concerns what matters most in business. The Go-Giver Leader has a lesson for everyone.

Harvey Mackay, author of Swim With the Sharks Without Being Eaten Alive

In The Go-Giver Leader Bob Burg and John David Mann deliver a story as powerful as their blockbuster, The Go-Giver. Inspiring, thought-provoking, and convicting, it will stay with you long after you finish the final page. Soak in the lessons of this book, then take your leadership to a higher level.

Skip Prichard, president and CEO of OCLC; blogger at Leadership Insights

John and Bob have nailed the core of genuine leadership and given us another classic on excellence in any human endeavor. If you want to create positive change in your own life and the lives of those you care about, read this book.

Brandon Webb, former Navy SEAL; CEO of Force12 Media; author of The Red Circle

Im not typically a fan of business books written in fictional formats, but I love this book. It explains leadership principles I care about deeply, principles that truly matter. Read this book. Youll enjoy the journey and become a better leader and a better person in the process.

Mark Sanborn, author of The Fred Factor

The Go-Giver Leader will share space with The Go-Giver on a special bookshelf in my office labeled Must Read Twiceand there are fewer than ten books on that shelf. Bob and John have captured the very essence of what leads to generational or legacy success: sit in the other guys chair first.

Frank McKinney, author of The Tap

The best in business get that its not about themits about being useful to others. Read, study, and apply the ideas in this superb little gem of a book.

Robin Sharma, author of The Leader Who Had No Title

BY BOB BURG AND JOHN DAVID MANN

The Go-Giver

Go-Givers Sell More

ALSO BY BOB BURG

Adversaries into Allies: Master the Art of Influence

Endless Referrals: Network Your Everyday Contacts into Sales

The Success Formula

ALSO BY JOHN DAVID MANN

Among Heroes (with Brandon Webb)

The Red Circle (with Brandon Webb)

The Slight Edge (with Jeff Olson)

Take the Lead (with Betsy Myers)

Flash Foresight (with Daniel Burrus)

The Secret Language of Money (with David Krueger, MD)

You Call the Shots (with Cameron Johnson)

To Mike and Myrna Burg and Ana Gabriel Mann You hold us up PORTFOLIO - photo 2

To Mike and Myrna Burg and Ana Gabriel Mann:
You hold us up.

PORTFOLIO / PENGUIN

An imprint of Penguin Random House LLC

375 Hudson Street

New York, New York 10014

penguin.com

Copyright 2011, 2016 by Bob Burg and John David Mann

Penguin supports copyright. Copyright fuels creativity, encourages diverse voices, promotes free speech, and creates a vibrant culture. Thank you for buying an authorized edition of this book and for complying with copyright laws by not reproducing, scanning, or distributing any part of it in any form without permission. You are supporting writers and allowing Penguin to continue to publish books for every reader.

Originally published as Its Not About You: A Little Story About What Matters Most in Business by Portfolio / Penguin.

eBook ISBN 9780399562952

Version_1

CONTENTS
Introduction

A few years after The Go-Giver first appeared, an idea occurred to us.

By this time our little story about a powerful business idea had traveled around the globe in translation and gathered quite a following here in the States. Companies large and small were using the book to create a Go-Giver culture and increase their business. We had put out a second book, a nonfiction companion volume titled Go-Givers Sell More, which featured vignettes of a few dozen peoples real-life experiences to address the question This all sounds great, but do things really work that way, in real life? (The answer, in a word, is yes.) Bob was training people around the world to become certified Go-Giver speakers. Schools were even starting to use The Go-Giver in classrooms, and we were starting work on a Go-Giver curriculum guide for teachers.

A lot was going on.

And yet it felt like Pindar still had more to say.

Pindar, of course, is the mysterious mentor character from the first book, the one who introduces our struggling hero Joe to the Five Laws of Stratospheric Success, which all revolve around the idea that a giving mindset is the key to a rich and fulfilling life. One of those Five Laws is the Law of Influence, which says that your influence is determined by how abundantly you place other peoples interests first. We thought Pindar would want us to expand on that. That he and his friends would have something to say about leadership.

With so many great books and teachings on leadership already out there in the world, we asked ourselves, was there a compelling reason for us to add to the pile?

Well, what would Pindar say to that? He would support those great books and their teachings, for sure. And yet, Pindar being Pindar, he would also add his own perspective to the question of what makes great leadership, no doubt turning conventional thinking on its head and finding something paradoxical at its center. As he says in The Go-Giver: inside every truth and every appearance, theres a bit of opposite tucked inside... just to keep things interesting.

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