Table of Contents
Advance Praise for Its Not About You
Its Not About You reveals the secret that all truly great leaders know: genuine influence is about putting other people first.
DAVID BACH , #1 New York Times bestselling author of The Automatic
Millionaire
Bob Burg and John David Mann have broken new ground in management literature. In the current global context, where the trust gap is widening in every aspect of business leadership, Its Not About You raises our consciousness to a new level, poignantly delivering the essence of leadership through an engaging story. On a personal note, I happened to read the manuscript during a critical juncture in my life, and I felt as if the book held me. It is now essential leadership reading for everyone at MindTree.
SUBROTO BAGCHI , Vice Chairman, MindTree Ltd.
Genuine influencenot manipulation or power politicsis what makes the world go round, and this little book captures it beautifully, heart and soul.
MADDY DYCHTWALD , cofounder, Age Wave, author of Influence: How
Womens Soaring Economic Power Will Transform Our World for the Better
A thoroughly enjoyable and educational exploration of the most powerful way to work successfully with others! I highly recommend it.
TOM HOPKINS , author of How to Master the Art of Selling and Selling in
Tough Times
Burg and Mann have done it again! Its Not About You beautifully illustrates that the best way to have more in your life is to want more for others.
JOHN JANTSCH , author of Duct Tape Marketing and The Referral Engine
Burg and Mann are not just great storytellers, they are also men of heart and soul. Its Not About You is a gem of insight that reveals one of the true secrets to lasting business success.
GARY KELLER , New York Times bestselling author of The Millionaire
Real Estate Agent and SHIFT: How Top Real Estate Agents Tackle Tough
Times
This book reveals the simplest and most powerful secret you will discover in your lifetime. Digest its message and be the best leader youve ever known!
DONNA KRECH , founder, Thin & Healthy Fitness Centers
Another winner from Burg and Mann! Its Not About You communicates relevant and timely lessons on leadership and influence in an engaging story. Youll want to give this to your boss, your spouse, and every business person you know. They will thank you for the gift of a powerful lesson on empowering leadership.
MICHAEL J. MAHER , author of (7L) The Seven Levels of Communication
Its Not About You touches the heart and shapes the mind. This powerful story of leadership will stay with you long after you turn the last page.
MOLLIE W. MARTI , PhD, JD , coauthor of The 12 Factors of Business
Success
Its Not About You will share space with The Go-Giver on a special bookshelf in my office labeled Must Read Twiceand there are fewer than ten books on that shelf. Bob and John have captured the very essence of what leads to generational or legacy success: sit in the other guys chair first, care about their desires, and display personal integrity at all times.
FRANK McKINNEY, bestselling author of The Tap
Its Not About You clearly conveys the crucial keys to business success through legendary leadership and delivers them in a masterfully written, truly captivating story that you wont want to stop reading. Whether youre new to business or have been in business for years, this is likely to become the most valued, most utilized addition to your library of business books.
IVAN MISNER , New York Times bestselling author of Masters of Net-
working and founder, BNI and Referral Institute
This entertaining and enlightening parable will give you the courage to succeed on your terms while supporting and inspiring the people around you. Highly recommended.
MICHAEL PORT , New York Times bestselling author of The Think Big
Manifesto
Its Not About You is a beautiful meditation on the foundations of business and leadership. Enjoy the storyand then go apply its plentiful nuggets of wisdom in your work and life.
NIDO QUBEIN , president, High Point University, and chairman, Great
Harvest Bread
This book gets to the heart of what really counts in business: character, caring, and a focus on others. I hope you enjoy this important little story as much as I did!
SCOTT ROOT , President and CEO, Astra Tech, Inc.
A captivating book, packed with Aha! moments. As with The Go-Giver , Burg and Mann draw you in and hold you with a powerful story that works on many levels at once. Its Not About You will delight you, surprise you, and move you. More than that, it will change you.
DONDI SCUMACI , author Designed for Success and Career Moves
The best in business get that its not about themits about being useful to others. Read, study, and apply the ideas in this superb little gem of a book.
ROBIN SHARMA , international bestselling author of The Leader Who
Had No Title
The message from this decade is that corporate leadership is broken. The message from this book is that business excellence cannot be achieved without ethics, humility, and trust. Read it, digest it, apply it, and watch your company flourish.
PAMELA SLIM , author of Escape from Cubicle Nation: From Corporate Pris-
oner to Thriving Entrepreneur
A breath of fresh air in the world of competing business books today.
SUSAN WILSON SOLOVIC , author of The Girls Guide to Building a
Million-Dollar Business
Its Not About You captures the true essence of leadership in a delightful parable that provides insight and encouragement throughout. The storys Five Keys to Legendary Leadership contain nuggets that will help anyone improve their effectiveness in managing and influencing people. I wholeheartedly recommend it to anyone willing to learn that its not about you, but about those you lead.
ARLIN SORENSEN, CEO , Heartland Technology Solutions
Burg and Mann have once again crafted a powerful story that touches our soul and encourages us all to grow. Its Not About You goes straight to the heart. It will change you forever.
STEFAN SWANEPOEL , New York Times bestselling author of Surviving
Your Serengeti: 7 Skills to Master Business and Life
This little gem is a cornucopia of big life lessons. Should be required reading for all college graduates!
DENIS WAITLEY , bestselling author of The Seeds of Greatness
Theyve done it again! As someone who recommends The Go-Giver to every business owner I meet, I didnt think there would ever be a title to compare. I was wrong. Now, Im suggesting two must-reads! I read Its Not About You from cover to cover, captivated by Ben and Aunt Elle. If you are in business, or even hope to have an ounce of influence in your lifes work, get this book, read it and then live it.
CARRIE WILKERSON , author of The Barefoot Executive
In todays leadership desert of self-centered actions, people yearn for the oasis of principle-based servant leadership, a model masterfully portrayed by Bob Burg and John David Mann in their new book, Its Not About You. Dont just read this book: more importantly, learn it, live it, and share it!
