Chris Helder - The Ultimate Book of Influence: 10 Tools of Persuasion to Connect, Communicate, and Win in Business
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- Book:The Ultimate Book of Influence: 10 Tools of Persuasion to Connect, Communicate, and Win in Business
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Master the power of influence and persuasion to achieve more in work and life
For business leaders and managers, as well as those who work in sales, the power of influence can be a potent advantage. The ability to persuade others based on what you know about them is the first step to convincing someone to buy your product or buy into your business vision. In The Ultimate Book of Influence, author Chris Heldera master of communication and one of Australias most sought after speakers on influenceshares ten essential tools that will enable you to influence others so you win the sale or seal the deal.
The tools in this book will show you how to read body language, uncover whats most important to a client, convince others to take action, understand the four essential types of people at your workplace, and much more.
- Written by one of Australias most successful speakers on the art of influence
- Includes ten powerful tools that allow you to understand what matters most to a client or colleague and use that knowledge to influence their actions and behaviors
- Ideal for salespeople, business leaders, corporate executives, and anyone who must regularly convince others to take action
Before you can truly influence people, you need to learn how to communicate effectively. The Ultimate Book of Influence teaches you how to choose the right kind of communication technique for any situation, so when you speak, you know people are listening.
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First published in 2013 by John Wiley & Sons Australia, Ltd
42 McDougall St, Milton Qld 4064
Office also in Melbourne
Typeset in 11/13.5 pt ITC Berkeley Oldstyle Std
Helder Consulting Pty Ltd
The moral rights of the author have been asserted
National Library of Australia Cataloguing-in-Publication data:
Author:Helder, Chris.
Title: The ultimate book of influence: 10 tools of persuasion to connect, communicate and win in business / Chris Helder.
ISBN: 9781118641309 (pbk.)
Notes:Includes index.
Subjects: Persuasion (Psychology) in organisations.
Influence (Psychology).
Business communication.
Success.
Dewey Number:658.45
All rights reserved. Except as permitted under the Australian Copyright Act 1968 (for example, a fair dealing for the purposes of study, research, criticism or review), no part of this book may be reproduced, stored in a retrieval system, communicated or transmitted in any form or by any means without prior written permission. All inquiries should be made to the publisher at the address above.
Cover design by Adrian Morgan
Cover image Thinkstock.com/orsonsurf
Printed in Singapore by C.O.S. Printers Pte Ltd
10 9 8 7 6 5 4 3 2 1
Disclaimer
The material in this publication is of the nature of general comment only, and does not represent professional advice. It is not intended to provide specific guidance for particular circumstances and it should not be relied on as the basis for any decision to take action or not take action on any matter which it covers. Readers should obtain professional advice where appropriate before making any such decision. To the maximum extent permitted by law, the author and publisher disclaim all responsibility and liability to any person, arising directly or indirectly from any person taking or not taking action based on the information in this publication.
Chris Helder testimonials
Chris is a truly unique individual who sees the fundamental drivers of sales with crystal clarity. His passion for success is evident in all he does. We engaged him to share his tools of influence and saw not only our sales team inspired but in turn, great sales outcomes.
Radek Sali, CEO, Swisse Vitamins, Australia
Having selected and promoted 127 professional speakers over the last 12 years, I can say Chris presentation in Wellington ranked the highest EVER! This is amongst people like Brian Tracy, Stephen Lundin and Michael Gerber.
Mike Doughty, Managing Director, The Knowledge Gym, Auckland, New Zealand
Chris Helder is the best young speaker in the world right now, in my opinion. Chris has spoken twice at our company and blew away the room, getting standing ovations both times. This doesnt happen very often because our people are used to hearing the best speakers from Anthony Robbins to Robert Kiyosaki.
Larry Kendall, Chairman, The Group Inc., Colorado, USA
Chris is a dynamic speaker who captures your attention from start to finish. He engages with humour, energy and fun, but most importantly, he delivers a message that you can apply immediately in your personal and professional life. I use the FORD principle every time I network.
Jordan Hawke, Executive General Manager, Asteron Life, Australia
Chris is one of the best speakers we have had. He is engaging, amusing and real. His content resonated with my team and they all loved it. After two big nights, the team was attentive during the entire last day not many speakers can pull that off.
Leanne Pilkington, General Manager, Laing and Simmons Real Estate, Sydney, Australia
We have worked with Chris at my last two companies. Chris mastery of influencing skills has enabled him to break it down to the essence of what drives results.
Arthur Charlaftis, General Manager Sales and Operations, REA Group, Australia
Chris Helder is a highly entertaining speaker who has had an incredible impact in teaching our salespeople how to influence others. With his engaging style and clear messages, Chris has constantly rated in the top echelon of speakers used by the Hockingstuart Group.
Nigel ONeil, Managing Director and CEO, Hockingstuart Real Estate, Melbourne, Australia
Foreword
The business world does not have an information problem! We are one Google click away from a lifetime of information about any topic we can think of. We have more information than we can possibly need, in fact we are drowning in it. What we have is an implementation problem. I see this in the business world every day. We have meetings where people spend an hour saying nothing tangible and everyone walks out and things stay the same. People go to conferences see amazing speakers, have insightful brainstorming sessions, yet go back to work and forget all of it after dealing with 530 emails.
Approximately 76 per cent of all change efforts in organisations fail and 65 per cent of all strategy is never actioned. The reality is people dont implement the things they learn: they just keep following the same behaviour patterns over and over again. Why? Most of the information we receive requires us to break it down and make it relevant and we are simply too busy and tired to do this.
I first saw Chris Helder when he was running a full-day workshop on influence and sales. I was immediately struck by his facilitation skills and masterful use of comedy. However, as I watched him present I was stunned by his ability to take concepts, break them down into first principles so that they became practical and easy to implement. He gave the group a suite of tools that they could walk out of the room and implement the very next day. They didnt need to have more meetings or do more research: they could do it there and then. In fact when I touched base with his client he said that on the Monday morning following the conference he could hear his team use Chriss techniques and they saw immediate results. Anyone can make a concept complicated: a true genius takes something complex and distils it to make it simple.
I was so impressed by his presentation that I asked Chris to personally mentor me on sales and influence. My business was immediately changed and I still use his techniques today. Just quietly, some of them I use at home too (dont tell my wife that). Breaking down the e-wall was a revelation to me and saved my business so much time and effort. Sunsets made me look at my life differently and altered my behaviour, particularly in my personal life. Positive, positive, positive negative is a technique that I not only use in sales and my presentations, but also in my parenting style.
In this world of inaction, Chriss work is a breath of fresh air. It just works. It is universal and leads to better outcomes. Enjoy this book and marvel at the complexity in his simplicity.
Dr Adam Fraser, author of The Third Space
About Chris Helder
Chris Helder is one of the most exciting speakers in the world right now. A dynamic speaker who delivers his presentations by teaching the tools of influence, his highly entertaining messages have transformed how businesses communicate with their clients.
Chris has wowed more than 1500 audiences throughout Australia, New Zealand, Asia, Europe and the United States. He is a frequent television and radio guest on the power of genuine communication.
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