Burg Bob - The Go-giver A Little Story About a Powerful Business Idea

THE GO-GIVER

Most people just laugh when they hear that the secret to success is giving... Then again, most people are nowhere near as successful as they wish they were

The Go-Giver tells the story of an ambitious young man named Joe who yearns for success. Joe is a true go-getter, though sometimes he feels as if the harder and faster he works, the further away his goals seem to be. And so one day, desperate to land a key sale at the end of a bad quarter, he seeks advice from the enigmatic Pindar, a legendary consultant referred to by his many devotees simply as the Chairman.

Over the next week, Pindar introduces Joe to a series of go-givers: a restauranteur, a CEO, a financial adviser, a real estate broker, and the Connector, who brought them all together. Pindars friends share with Joe the Five Laws of Stratospheric Success and teach him how to open himself up to the power of giving.

Joe learns that changing his focus from getting to giving putting others interests first and continually adding value to their lives ultimately leads to unexpected results.

Imparted with wit and grace, The Go-Giver is a heartwarming and inspiring tale that brings new relevance to the old proverb Give and you shall receive.

More praise for The Go-Giver:

The Five Laws are beautiful in their simplicity, but it is Mann and Burgs powerful storytelling that elevates them from the
simply motivational to the truly inspirational Scott Allen, columnist, Fastcompany.com , and co-author, The Virtual Handshake

The Go-Giver hits a bulls-eye on the subject of success in business and life. Burg and Mann clearly understand how helping
others succeed will help you succeed. I highly recommend this book Dr Ivan Misner, bestselling author, Masters of Success,

and founder, BNI

The Go-Giver is more than a great book! It will flip your thoughts on business and life upside down and provide massive value
for you throughout your career Cameron Johnson, author, You Call the Shots

Every now and then a book comes along that says exactly what the world needs to hear at that precise moment. The Go-Giver
is one of these rare books Kendra Todd, winner, The Apprentice 3 , and host, HGTVs My House is Worth What?

The greatest leader is a servant leader. The Go-Giver tells a great story about how to serve your way to success John
Addison, co-CEO, Primerica Financial Services

Deeply heartfelt and meditative, The Go-Giver is filled with insights Ori Brafman, co-author, The Starfish and the Spider

[A] liberating way of looking at life. As far as Im concerned, The Go-Giver is required reading Dr David J. Walker, director, Los
Angeles Center of Religious Science, and author, You Are Enough

At the heart of The Go-Giver is a philosophy actually, a way of being that will dramatically increase your business, enrich
your life, and make an extraordinary mark on the world around you Gary Keller, founder and chairman of the board, Keller
Williams Realty International, and bestselling author, The Millionaire Real Estate Agent

Burg and Mann have taken the complicated game of business and infused it with clarity and purpose Philip E. Harriman, CLU,
CFC and president, 2007 Million-Dollar Round Table

The Go-Giver is brilliant utterly captivating from cover to cover. This book will positively and profoundly inspire you Peggy
McColl, bestselling author, Your Destiny Switch

Finally: a rallying cry heralding a new era in business. The Go-Giver is not just a better way of doing business; it should be the
only way Jennifer Kushell, bestselling co-author, Secrets of the Young and Successful, and founder, YSN.com

In a go-getter age, The Go-Giver is a profound and refreshing look at what it really takes to achieve stratospheric success. I
had tears in my eyes by the time I reached the end Traci Fenton, founder and CEO, WorldBlu, Inc.

Burg and Mann tell a great story that reminds us all that giving is not a debt we owe but, instead, it is a seed we sow Jim
Stovall, author, The Ultimate Gift

The Go-Giver is a gem filled with uncommon wisdom and five-star insights. A must-read book by anyone who wants to get
more out of life Gerhard Gschwandtner, founder and publisher, Selling Power

The Go-Giver belongs in the hands of every one of your sales and leadership team members. I firmly believe [this] philosophy
could transform the way the world does business Frank Maguire, former senior vice president, FedEx and KFC; former
director, ABC and American Airlines; and president and CEO, Hearth Communications

The Go-Giver taps into the secret that the megasuccessful already know: Personal wealth is the by-product of making the
world a better place Paul Zane Pilzer, bestselling author, The Wellness Revolution, and two-time presidential economic

adviser

ABOUT THE AUTHORS

Bob Burg is a highly sought-after speaker who teaches the principles at the core of The Go-Giver to audiences worldwide. A former top sales professional, he is also the author of Endless Referrals . He lives in Florida.

John David Mann has been writing about business, leadership and the laws of success for more than twenty years. He is the author of The Zen of MLM and co-author of You Call the Shots and A Deadly Misunderstanding . He lives in Massachusetts.

Visit www.thegogiver.com for downloads and other goodies

A Little Story About a Powerful Business Idea

CONTENTS

1 The Go-Getter 2 The Secret 3 The Law of Value 4 The Condition 5 The Law of Compensation 6 Serving Coffee 7 Rachel 8 The Law of Influence 9 Susan

10 The Law of Authenticity

11 Gus

12 The Law of Receptivity

13 Full Circle

14 The Go-Giver

The Five Laws of Stratospheric Success Acknowledgments

1: The Go-Getter

I f there was anyone at the Clason-Hill Trust Corporation who was a go-getter, it was Joe. He worked hard, worked fast, and was headed for the top. At least, that was his plan. Joe was an ambitious young man, aiming for the stars.

Still, sometimes it felt as if the harder and faster he worked, the further away his goals appeared. For such a dedicated go-getter, it seemed like he was doing a lot of going but not a lot of getting .

Work being as busy as it was, though, Joe didnt have much time to think about that. Especially on a day like todaya Friday, with only a week left in the quarter and a critical deadline to meet. A deadline he couldnt afford not to meet.

Today, in the waning hours of the afternoon, Joe decided it was time to call in a favor, so he placed a phone callbut the

conversation wasnt going well.

Carl, tell me youre not telling me this... Joe took a breath to keep the desperation out of his voice. Neil Hansen?! Who

the heck is Neil Hansen?... Well I dont care what hes offering, we can meet those specs... waitcmon, Carl, you owe me

one! You know you do! Hey, who saved your bacon on the Hodges account? Carl, hang on... Carl!

Joe clicked off the talk button on his cordless phone and made himself calmly set down the instrument. He took a deep

breath.

Joe was desperately trying to land a large account, an account he felt he richly deservedone he needed , if he wanted to

make his third-quarter quota. Joe had just missed his quota in the first quarter, and again in the second. Two strikes... Joe

didnt even want to think about a third.

Joe? You okay? a voice asked. Joe looked up into the concerned face of his coworker Melanie Matthews. Melanie was a

well-meaning, genuinely nice person. Which was exactly why Joe doubted she would survive long in a competitive environment

like the seventh floor, where they both worked.

Yeah, he said.Was that Carl Kellerman on the phone? About the BK account?Joe sighed. Yeah.He didnt need to explain. Everyone on the floor knew who Carl Kellerman was. He was a corporate broker looking for theNext page