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Abidin - Internet celebrity: understanding fame online

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Abidin Internet celebrity: understanding fame online
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    Internet celebrity: understanding fame online
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INTERNET CELEBRITY
Understanding Fame Online

SOCIETYNOW

SocietyNow: Short, informed books, explaining why our world is the way it is, now.

The SocietyNow series provides readers with a definitive snapshot of the events, phenomena and issues that are defining our 21st century world. Written by leading experts in their fields, and publishing as each subject is being contemplated across the globe, titles in the series offer a thoughtful, concise and rapid response to the major political and economic events and social and cultural trends of our time.

SocietyNow makes the best of academic expertise accessible to a wider audience, to help readers untangle the complexities of each topic and make sense of our world the way it is, now.

The Trump Phenomenon: How the Politics of Populism Won in 2016

Peter Kivisto

Becoming Digital: Towards a Post-Internet Society

Vincent Mosco

Understanding Brexit: Why Britain Voted to Leave the European Union

Graham Taylor

Selfies: Why We Love (and Hate) Them

Katrin Tiidenberg

Kardashian Kulture: How Celebrities Changed Life in the 21st Century

Ellis Cashmore

Poverty in Britain: Causes, Consequences and Myths

Tracy Shildrick

A succulent collection of up to date and incisive contributions to the field of global micro-celebrity. It offers an impressive array of new ideas and arguments to help us to understand and research one of the characteristic developments of our time.

Chris Rojek,
Professor of Sociology,
City, University of London

Crystal Abidin has produced a most useful book. It brings our understanding of internet celebrity right up to date, and does so with an exemplary attention to its proliferating diversity of form, content, structure and location.

Graeme Turner,
University of Queensland

INTERNET CELEBRITY
Understanding Fame Online

BY

CRYSTAL ABIDIN

Jnkping University, Sweden

United Kingdom North America Japan India Malaysia China Emerald Publishing - photo 1

United Kingdom North America Japan India
Malaysia China

Emerald Publishing Limited
Howard House, Wagon Lane, Bingley BD16 1WA, UK

First edition 2018

Copyright 2018 Emerald Publishing Limited

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No part of this book may be reproduced, stored in a retrieval system, transmitted in any form or by any means electronic, mechanical, photocopying, recording or otherwise without either the prior written permission of the publisher or a licence permitting restricted copying issued in the UK by The Copyright Licensing Agency and in the USA by The Copyright Clearance Center. No responsibility is accepted for the accuracy of information contained in the text, illustrations or advertisements. The opinions expressed in these chapters are not necessarily those of the Author or the publisher.

British Library Cataloguing in Publication Data
A catalogue record for this book is available from the British Library

ISBN: 978-1-78756-079-6 (Paperback)
ISBN: 978-1-78756-076-5 (Online)
ISBN: 978-1-78756-078-9 (Epub)

To Carissa For growing up with me on the internet And growing old with me in - photo 2

To Carissa:
For growing up with me on the internet,
And growing old with me in my heart.

ACKNOWLEDGEMENTS

I have chanced upon the rare luck of being mentored by some of the most intelligent, generous, and caring academics in my field. While there are too many to name here in this book, I would like to thank especially Theresa M. Senft for being an ever critical and mentoring intellectual champion of my research as I build on her milestone work on microcelebrity.

Special thanks to my colleagues Annette Markham and Katrin Tiidenberg who first suggested that I write this book one glorious evening in July 2017, as we lounged over fancy, home-cooked feasts on the coziest rooftop in Aarhus.

Portions of this work were presented at various conferences and seminars, during which I have had the opportunity to field thought-provoking Q&As. While there have been several such events, I would like especially to thank the organizers and attendees of the Affective Politics of Social Media conference at the University of Turku; the Association of Internet Researchers conference 2017 in Tartu; the Australian and New Zealand Communication Association conference 2017 at the University of Sydney; the Centre for Culture and Technology (CCAT) seminar series at Curtin University; the Digitizing Early Childhood International Conference in Perth; and the Digital Living Summer School Programme at Aarhus University.

I wrote this text in the months during which I was a Postdoctoral Fellow at the Media Management and Transformation Centre (MMTC) at Jnkping University, and Adjunct Research Fellow at the Centre for Culture and Technology (CCAT) at Curtin University. I am grateful for the support and care of my colleagues at both institutions and would like to thank Leona Achtenhagen, Ingrid Aronsson, Barbara Eklf, Mart Ots, and Emilia Florin Samuelsson from the MMTC, and Emma de Francisco, John Hartley, Tama Leaver, and Lucy Montgomery from the CCAT.

At Emerald Publishing, I am indebted to Jen McCall who first commissioned this text, Rachel Ward for managing the tiresome administrative work, and Sarah Broadley for expertly laboring over marketing the book. I thank also the anonymous reviewers for giving their critical feedback on my work, and the leading scholars in celebrity studies who have generously provided expert blurbs.

The beautiful line sketches were provided by LIBA Studio, to whom I express my admiration of their creativity and my gratitude for their expertise. I would also like to acknowledge Jill Walker Rettberg from whom I adapted this innovative imaging method.

Several ideas and case studies throughout the book were adapted from posts on my academic blog wishcrys.com, on which I write about developments in the world of internet celebrities and vernacular social media cultures. For this, I am thankful to anyone who has ever read, shared, or commented on my running streams of consciousness (affectionately known as brainfarts to my readers) on any of my blogs since 2008.

On social media, I crowdsourced examples of everyones favorite internet snippet, artifact, icon, or personality to consider a cultural variety of case studies for this book. Thank you to everyone who responded to me. It was a wild experience learning about your guilty pleasures on the internet (oo).

To some of my most favorite peers in my work life: Kath Albury, Megan Lindsay Brown, Paul Byron, Jocelyn Cleghorn, Stefanie Duguay, Sara Ekberg, Natalie Hendry, Tim Highfield, Jenny Kennedy, Liew Kai Khiun, Maki Mayer, Kristian Mller, Natalie Pang, Brady Robards, Gabriele de Seta, Sander Schwartz, Tan Shao Han, Katrin Tiidenberg, Son Vivienne, Katie Warfield, and Meg Zeng, thank you for nourishing academia (and my life) with your hearts and your brains ( `).

To my people at home: Char+Nick, Jo+Jon, Wei+Joe, thank you for growing old with me <3.

To my person, Sherm: Thank you for being such a wonderfully weird human being. May we ever be blessed with high-speed internet in our home.

And finally, to you, the reader: Thank you for picking up this book. Happy rabbit-holing. Long live the internet.

CONTENTS
LIST OF ILLUSTRATIONS

TABLES

FIGURES

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