Earls - Copy, copy, copy: how to do smarter marketing by using other peoples ideas

HERD explained so much about why people really behave things I'd always felt but now I had a soul-mate. Copy Copy Copy is a must must read it's a brilliantly presented how-to guide for people who really want to change things.'

Mary Portas, Retail and Fashion Guru

No one ever accused Motown of being unoriginal because it copied the production approach of Detroit's own Henry Ford. This delightful book argues magnificently that transferring ideas usually produces greater value than cooking them up from scratch. And then shows you how.'

Rory Sutherland, Vice Chairman, Ogilvy London and the Spectator Magazine's Wikiman

Reasons to be Cheerful Part 3! Yet another entertaining handbook from the acclaimed Herdmeister for anyone involved in marketing, behavioural change and understanding why we all make the choices we make. Earls convincingly disrupts convention about what is innovation through praxis. This is jammed with great case studies and 52 actionable strategies. Shortly to be seen on a shelf near you.'

Stephen Maher, Chairman, The Marketing Society and CEO, MBA

I have copied Mark a great many times in my career. I am looking forward to copying his new book with vigour, in the hope that one day he will copy me in return.'

Paul Graham, VP Creative Engagement, Burberry

The book is the best thing Mark has written (and he has written some corkers). It's also maybe the most useful and generous book about business or people I've read. It's a really important book (and it should be much more than a book to read once). You'll use it a lot.'

Gareth Kay, co-founder, Chapter San Francisco and former CSO, Goodby Berlin

Finally! A rational case unpicking of our silly self-imposed obsession with always having an original idea. With a host of examples from Picasso and Matisse to Velcro, Elvis and The British Cycling Team and exercises and games to play to explore the ideas, Mark proves why copying often leads to good things as long as you ask the right kinda questions. Copy Copy Copy reaffirms why he is one of the great thinkers about social behaviour.'

Jamie Coomber, Global Head Digital Marketing, Converse

Originality is a myth and it shackles creativity. Mark delightfully explains how copying is a fundamental aspect of being human and how copying and mutation is the foundation of all ideas. Both a rich intellectual dive into the nature of human behavior and ideas and a toolkit for you to pull from again and again, this is an invaluable and wonderful book. Get it and start copying because, after all, genius steals. I will for sure.'

Faris Yakob, co-founder, Genius Steals and author of Paid Attention

Copy Copy Copy brilliantly marries the art of storytelling with tangible ways in which to take things that already exist and make them better! The examples and exercises detailed work just as well for the individual reader as for groups both large and small working with. This book is like no other, it is a highly engaging read which tackles some of the most significant challenges in business today with easy to use solutions.'

Julie Doleman, Managing Director, Consumer Division Experian Consumer Services

In Copy Copy Copy, Mark Earls has once again worked his magic to distill the massively complex into the eminently simple. His thinking around how to explore problems and challenges is refreshing and his crystallization of the 52 strategic options is nothing short of genius. We've already used the ideas in our business and it really helped cut through the fog. I would recommend anyone to give it a try... It's a guaranteed cure for the curse of strategist's block.'

Dominic Grounsell, Sales and Marketing Director, MORE TH>N, RSA Group and Chairman, Executive Committee ISBA

I've long admired the new and original insights that Mark Earls has brought to the latest research into human behaviour and its relevance to brands and innovation. So frankly, I was disturbed to learn that his new book is in praise of copying. I need not have worried. Yet again this leading British business thinker has got us to see the world we inhabit today in fresh and mind-altering ways. His assessment of the impact of social media and its consequences are particularly pertinent to anyone dealing with the slippery business of brand strategy in the 21st century. It's also a book which marries theory and practice better than the vast majority out there. Most of all his message of copying one's way to greatness is entertaining, counter-intuitive and fun.'

David Abraham, CEO, Channel 4 PLC

Oh joy, a book on marketing and behaviour change that's not only insightful, thought-provoking and fun to read, but can actually be applied too! For fans of Mark's earlier work notably HERD and I'll Have What's She's Having this is the book we've been waiting for; the next step on the journey from understanding how ideas spread to spreading your own ideas successfully. For anyone looking to make change happen, I recommend you get copying.'

Joe Jenkins, Director of Engagement, Friends of the Earth

Copy, paste, code, create, share. Tools long embraced by the creative world of the web. Copy Copy Copy is a brilliant guide to unlocking new forms of creative thinking for the modern world of marketing.'

Kathryn Parsons, co-founder and co-CEO, Decoded

This edition first published 2015
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