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Maria Veloso - Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Buy

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Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy That Grabs Their Attention and Compels Them to Buy: summary, description and annotation

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Just as technology is constantly evolving, author Maria Veloso approaches marketing communication from a posture of ever newer, faster, and more effective techniques. The thoroughly revised third edition of Web Copy That Sells provides both timeless and cutting-edge methods to help content marketers achieve phenomenal success. With the rise of social networks, Twitterized attention spans, and new forms of video content, marketers online sales techniques need an upgrade. Youll gain tips for crafting attention-grabbing, clickable, and actionable content; learn how to streamline key messages down to irresistible cyber bites for highly targeted Facebook ads and interactive web banners; discover the latest psychological tactics that compel customers to buy; and learn how to write video scripts that sell. Whether your focus is on web copy, email campaigns, social media, or any of the other latest and greatest opportunities for lead generation through digital marketing communication, these tips will help you pack a fast, powerful, sales-generating punch.

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PRAISE FOR
WEB COPY THAT SELLS

Web Copy That Sells is the only book on the market that can teach anyone how to write psychologically mesmerizing sales copy that gets readers salivating for your product or service. You simply wont know the value of this book until you read it and try out her incredible copywriting techniques for yourself. This book should be on every online marketers desktop.

Joel Christopher, Master List Builder, Publisher of Access-2-Success ezine

Web Copy That Sells is a fabulous book! It takes a tremendous amount of sound marketing theory and shows you how to bring it to life into compelling, persuasive copy. It serves as a framework for thinking through what you want to get the customer to do, why he or she should do it, and how to explain it persuasively. Whether you are a beginner or a seasoned veteran, this book will get people to act on your words.

George Silverman, Author of The Secrets of Word-of-Mouth Marketing:
How to Trigger Exponential Sales Through Runaway Word of Mouth

The Trifecta Neuro-Affective Principle that Maria Veloso teaches in this book is a compelling way to change prospects minds in favor of your product or service, cause them to subconsciously feel right about your offer, and cause them to look no further than your product or service to fulfill their needs. This formula alone is worth more than the books weight in gold!

Elin Bullmann, www.TheWriteEffect.com , Bend, Oregon

Maria, Im very impressed with your book! Youre the first one to really make a convincing argument and show concrete evidence why writing for the web (especially e-mail copy) is quite different from writing for the offline markets in several aspects. Thanks for your enlightening material.

Kevin Wilke, founder of PureNetProfits.com and cofounder of NitroMarketing.com

After spending thousands of dollars getting information from almost every Internet and marketing expert out there, I can say, without a doubt, Web Copy That Sells is the best investment that anyone wanting a profitable career on the Internet could make.

Rick Miller, Certified Master of Web Copywriting, author of Internet Mind Control, and founder of ScientificInternetMarketing.com

Without a doubt, Maria Veloso wrote the book on how to turn a website into a selling machine. Web Copy That Sells is among the most important marketing books ever written. It should be required reading for all Internet marketers, webmasters, and copywriters. Maria has simplified the craft of writing direct-response web copy down to an easy, step-by-step blueprint that is so appealing even my wife has decided to become a copywriter!

Tim Russ, Editor, Candle Light Magazine

Maria Velosos Trifecta Neuro-Affective Principle is the most psychologically persuasive blueprint for writing copy Ive ever come across, both online and offline.

Diane Eble, Author of 11 books, professional book publishing coach/consultant, and copywriter, WordsToProfit.com

Web Copy That Sells belongs on the desktop of any e-marketer who wants to make more sales and profits without spending a nickel more on advertising. Marias web copy tips and techniques are like oxygen thatll breathe more life into your websites and e-mail campaigns. alone is worth 100 times the price youll pay for this copywriting book.

Alex Mandossian, Web Traffic Conversion Strategist and
CEO of Heritage House Publishing, Inc.

When it comes to writing the words on your website that make people pull out their credit cards and buy whatever youre selling, Maria Veloso is an absolute genius. But whats truly amazing is her singular skill in simplifying the craft of writing web copy that sells into a discipline thats both learnable and infinitely easy.

Thomas Myer, Freelance Technical Copywriter, www.myerman.com

As a small business marketing expert, I constantly see small business owners struggle with the creation of effective copy. It is far more important than many people recognize. Maria Veloso offers many powerful, practical and highly effective recipes in her book Web Copy That Sells. I recommend this book to all my clients and all small business owners. It is essential!

Craig Jacobson, Small Business Marketing Expert, www.OpenSpacesMarketing.com

Ive only read 104 pages of Web Copy That Sells thus far and I have to say that its even MORE POTENT than the book I previously regarded as the best book on writing killer copy, written by Murray Raphael over 18 years ago. Maria Veloso leaves nothing on the pitch when it comes to sharing massively rich content and strategies on how to create killer copy for the web. I can say categorically that anyone who has the discipline to follow Marias methodologies cant help but succeed. I look forward greatly to promoting Marias teachings with my Smcht clients to enable them to stand out in a frenetically crowded marketplace. Thank you, Maria, for creating unlimited possibility for those of us journeying the information highway.

Pdraic Mille, Creator of Smcht, Galway, Ireland

I am just blown away by the way Maria Veloso takes complicated copywriting techniques, such as applying psychological tactics, and explains them so that I, a copywriting newbie, can easily understand them. And not only understand them conceptually, but understand how to use them and feel comfortable using them in my writing. Maria is nothing short of a copywriting genius, and Web Copy That Sells is the most outstanding book for learning how to sell on the web.

Tim Warren, Dallas, Texas, CEO of GreatMarketingStuff.com

I have a pretty thorough grounding in offline copywriting, but Ive found the methods and techniques described in your book quite mind-boggling. They go beyond common practice and embrace a practicality that makes the whole discipline very comfortable. Much of what youve introduced is applicable to offline work as well. I thank you for expanding my vision of how this craft can be practiced and for opening my mind to developing a much broader array of tools to use.

Bruce Midgett, Owner, MBP Custom Publishers, Missoula, Montana

Maria, I cannot even begin to tell you how much Im enjoying myself writing copy the way youve taught it in your book! I just love itand whenever I write copy for anyone, theyre always blown away by the results! And Ive just barely gotten started. I actually look forward to getting out of bed every single day to write this way. Im so grateful that I found your book! This has changed my lifeand at a time when I was stagnating after doing non-stop traditional marketing for over 20 years. So glad I found your bookso glad, so glad...

Susan B. Loebl, Web Copywriting Specialist, www.webcopywriting.us

Maria, you have definitely revolutionized the proper techniques for writing web copy that sells! Your book is absolutely the most astonishing and easy-to-follow guide for business owners who want to take their business 10 steps forward and start making a name for themselves in the online world. Thank you, Maria. Youre absolutely amazing!

Carlos Garcia, Publisher, Wealthy Secrets newsletter, London, Ontario, Canada

Maria Velosos book, Web Copy That Sells, is a godsend. It is the best thing I have read regarding writing for the Web because it specifically discusses the unique culture, mind-set, and psychology of the Internet population, and presents an easy-to-follow five-step formula for getting people to buy what youre selling on your website. I have bought lots of books for my extensive copywriting library and none come close to Marias book.

Eugene Pepper, La Canada, California

Web Copy That Sells changed the way I thought about my online business and gave me all the tools and the proper direction that I needed to write my own web copy. As a result, I now have a thriving online business, and I successfully sell my products and services on the Internet using the copywriting skills I learned.

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