Giovanni - The Complete Guide to Real Estate Marketing
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THE COMPLETE GUIDE TO
REAL ESTATE MARKETING
DIEGO DE GIOVANNI
Copyright 2019 Diego De Giovanni
www.diegodegiovanni.it
All rights reserved.
DEDICATION
I want to dedicate this book to all the people who have supported me by my side and encouraged me in these twenty years of experience.
And then of course as always the biggest dedication goes to my family, my partner Alessia and my daughter Alice.
Table of Contents
Rl tt is the property, lnd, buildings, air rght above the lnd nd underground rght underneath nludng uncultivated flora nd fauna, frmd crops nd lvtk, wtr nd mineral deposits.The xrn rl estate mn real, r hl, rrt. Rl comes frm the Ltn rt r, or thng. Othr say t is from the Ltn wrd rx, meaning rl, since kings used to own all lnd inside their kngdm.
Rl tt is a tngbl t and a frm f rl rrt. Real property nlud lnd, buildings wll as thr mrvmnt, n ddtn to th rght f gd u and njmnt f tht lnd nd ll rt of t improvements. Renters and lhldr mght hv rght t nhbt lnd r buldng that r considered n ntgrl rt f their estate, but these rights themselves r not, trtl speaking, considered real tt.
Rl rrt nt the same as nd may nt t vr be mistaken for rnl rrt. Prnl rrt includes ntngbl assets lk nvtmnt, lng wth tngbl assets such as for example furntur nd fixtures like a dishwasher. Also, even rntr m lm areas f a rrt rnl property, provided u bught and installed th rrt using th lr' rmn.
Real estate have different categories which we have looked into in this book, the categories include;
- Residential Real Estate
- Commercial Real Estate
- Industrial Real Estate
- Land
Rdntl rl estate nlud undvld lnd, hu, ndmnum, and twn hu. The trutur mght b ngl-fml or mult-fml dwllng and could b owner ud or rental properties.
Wthn th 2019 edition f its annual hm-vlu nl, th real estate wbt Zillow tmtd th full total worth f all U.S. hm n 2018 was $33.3 trillion, 71% mr than th untr' gr dmt rdut (GDP) f $19.4 trillion at that tm. Homeownership, l lld wnr-un, one f common types f rl tt investment n mr. In ln with the National Multifamily Hung Council (NMHC), rughl tw-thrd f residents wn thr home. Often, th wnr hv financed the utn b tkng out a mrtgg loan, when the property wll act lltrl when t comes t dbt.
Indvdul shopping for hm mrtgg to t thm t rlz th drm of rrt wnrh are fd wth mn dffrnt options. Mrtgg n hrg thr fxd-rt r variable-rate ntrt. Fixed-rate mrtgg gnrll hv hghr ntrt rt thn variable-rate mrtgg, whh uld mk them higher rd wthn th hrt run. Fxd-rt ln t mr for th hrt term as th r rttd from futur rate f interest increases.
Bnk ublh amortization schedules tht hw simply hw muh f a borrower's monthly blgtn hd t ng ff interest vru hw muh g to ng dwn th principal f th ln. Blln ln are mortgages that do not full amortize reduce t zr vr tm. Intd, the brrwr ntrt fr a gru period, 5 r n example, nd thn must pay th rmnng associated wth ln n a balloon mnt t the end f th xrn.
Al, mrtgg g lng wth hv t tht include transaction f and taxes. These additional xn n mn r rolled n t the loan. On potential homeowners hv proven thr lgblt and urd a mortgage frm a bnk r n thr lndr, th have t mlt ddtnl t t make ur the property lgll n th market lu n good h.
Residential Real Estate also Inlud both nw ntrutn nd rl hm. Th mt common category ngl-fml hm. Thr r ndmnum, co-ops, twnhu, dulx, trl-dkr, udlx, hgh-vlu hm, mult-gnrtnl and vtn hm.
Cmmrl real estate nlud non residential trutur uh as fr ntn ff buildings, warehouses, and rtl buildings. These buldng uld be fr standing or n hng mll.
Commercial rl tt ud fr mmr and nlud nthng frm tr mll nd fr tndng rturnt t ff buldng nd skyscrapers. It ftn distinguished frm ndutrl real estate, whh rtl utlzd n th mnufturng of rdut.
Bung or leasing rl tt fr mmrl purposes xtrml not th m as buying a house r vn bung residential real tt. Cmmrl l r generally lngr thn residential leases. Commercial real tt returns r drvd from thr rftblt r ur ft, unlk structures ntndd t b rvt rdn. Mrvr, lenders m necessitate a mr substantial dwn mnt on hm financing for commercial rl tt thn wht xtl is needed for a rdn.
Commercial real estate also Inlud hng mll nd tr mll, mdl and educational buldng, hotels nd ff. Artmnt buildings n many r considered commercial, vn thugh they've been utlzd fr residences. Whh n th are wnd t rdu nm.
Industrial real estate includes ftr, bun rk, mn, nd farms. These rrt uull r lrgr in size nd ltn can nlud t trnrttn hub uh for ntn rl ln nd hrbr.
This includes manufacturing buldng and rrt, well as wrhu. The buldng m b ud fr rrh, production, trg and distribution f rdut. Some buldng that dtrbut goods are ndrd commercial rl tt. Th lftn is mrtnt du t th fact zoning, construction nd l are hndld dffrntl.
Inlud land tht vnt working frm nd ranches. Th ubtgr wthn vnt lnd include undeveloped, rl dvlmnt or ru, ubdvn nd t assembly.
Rl tt l rlt to rdung, bung nd llng real tt. Rl tt affects th U.S. nm whn u'r a rul drvr of nm grwth.
Cntrutn f brnd nw buldng is an lmnt f gross dmt rdut. It ffr both residential, mmrl, and ndutrl buildings. In 2018, rl tt ntrutn contributed $1.15 trillion t the ntn' economic utut. That 6.2 rnt f U.S. gr dmt rdut. It more thn the $1.13 trlln n 2017, but nvrthl nt muh as th 2006 peak of $1.19 trlln. Durng th tm, real tt ntrutn was a hefty 8.9 rnt lmnt f GDP.
New house buldng a rtl tgr. It ffr ntrutn of single-family hm, town houses nd ndmnum. The Ntnl Atn of Hm Builders rvd monthly dt on home sales and vrg prices. Th nf on nw house l a ldng nm ndtr. It signals the w th hung ndutr can d in nn mnth. Thats how lng it wll rur t ntrut nw hm. Th NAHB l reports new hm trt, th wuld b th untt f hm construction projects n whh ground is brkn.
Rl tt rfnl assist hmwnr, businesses and investors bu and ll ll fur types f rrt. The ndutr uull divided up nt lt tht fu using one f th t.
Sllr' gnt hl find bur thrugh either th Multiple Ltng Service r thr rfnl ntt. They price ur premises, using comparative ltng of rntl sold properties knwn m. Th will allow u t ru up ur rrt therefore it n lk t best to utmr. They hl n negotiations using th buyer, tng you t gt th hght r bl. Ltd here r mr llr' gnt services.
Bur' agents rvd mlr rv fr th hm purchaser. Th know th local mrkt. Tht mn th r bl to find a property that mt ur most gnfnt rtr. Addtnll they mr r, called "doing m." It llw thm t guide u to r that r affordable. Buyers' gnt negotiate for u rnll, pointing out rn why th vndr should accept a lwr life xtn price. Th tn with th lglt fr th r, including ttl rh, inspection nd fnnng.
Evrn wh buys or sells a rrt engages n real tt nvtng. Th mn u hv to ndr vrl ftr. Will th home nr n vlu whlt you live n t? If u get a hm loan, how will futur ntrt rates nd tx affect u?
Many individuals do th well with nvtng wthn their hm th wh to bu and ll hm a bun. There are numerous mthd t accomplish that. Frt, u can l fl a hm. That's where u get a hm t enhance thn ll it. Lt f people wn several homes and rnt thm out. Others use Arbnb a convenient w to rent ut ll or section of thr hm. It bl to rnt vtn hm using VRBO r Hm Aw.
You r able to nvt in housing wthut buying a hu. Yu should bu tk f hmbuldr. Thr tk r r nd fall with ll the housing ndutr. Another way by ung Rl Estate Investment Trusts, lld REITS. Th r nvtmnt n mmrl rl estate. Thr tk prices lag bhnd trnd in rdntl rl tt b a fw r.
Unlike other nvtmnt, rl estate is dramatically affected b its urrundng and mmdt ggrh r. Hence th well-known real-estate mxm "location, ltn, ltn." Except for a vr ntnl rn r drn, residential rl estate vlu, n rtulr, are affected rmrl b ll ftr. Such factors include th r' employment rt, the area economy, crime rt, transportation facilities, ult of hl, munl rv, and rrt tx.
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