Michael J. Manfredo - Influencing human behavior: theory and application in recreation, tourism, and natural resources management
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Influencing human behavior: theory and application in recreation, tourism, and natural resources management
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This book is an excellent text for marketing, administration, tourism, and commercial recreation courses, as well as for practitioners! The authors discuss the use of persuasive techniques to reduce vandalism, develop acceptance of price increases, ensure visitor safety, and optimise tourism advertising. They also examine behavioural systems framework, mass communication research, research in tourism advertising, and more! Social psychology and mass communications principles will help students and practitioners meet communication challenges.
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Theory and Applications in Recreation, Tourism, and Natural Resources Management
Michael J Manfredo, Editor
SAGAMORE PUBLISHING INC. Champaign, Illinois
Page ii
1992 Sagamore Publishing Co., Inc.
All rights reserved. No part of this book may be reproduced in any form or by any means without written permission from the publisher.
Book design: Brian J. Moore Cover design: Michelle R. Dressen Copyeditor: Peter T. Tomaras Proofreader: Phyllis L. Bannon
Printed in the United States of America
Library of Congress Catalog Card Number: 91-67445 ISBN: 0-915611-35-x
Page iii
Contents
Acknowledgments
vii
Preface
viii
1 Persuasive Communication Theory in Social Psychology: A Historical Perspective
Icek Ajzen
1
2 A Theory of Behavior Change
Martin Fishbein and Michael J. Manfredo
29
3 Attitude Accessibility and Its Consequences for Judgment and Behavior
Mark A. Vincent, Russell H. Fazio
51
4 The Elaboration Likelihood Model of Persuasion: Applications in Recreation and Tourism
Richard E. Petty, Stacey McMichael, Laura Brannon
77
5 Behavioral Systems Framework for Media-Based Behavior Change Strategies
Richard E. Winett
103
6 Mass Communication Research: Lessons for Persuasive Communication
Michael D. Slater
127
7 Use of Persuasion to Reduce Resource Impacts and Visitor Conflicts
Joseph W. Roggenbuck
149
8 A Multidisciplinary Model for Managing Vandalism and Depreciative Behavior in Recreation Settings
Richard C. Knopf, Daniel L. Dustin
209
9 Persuasive Communication and the Pricing of Public Leisure Services
Ronald E. McCarville, B.L. Driver, John L. Crompton
263
10 Persuasive Messages and Safety Hazards in Dispersed and Natural Recreation Settings
Stephen F. McCool, Amy M. Braithwaite
293
11 Research in Tourism Advertising
Michael J. Manfredo, Alan D. Bright, Glenn E. Haas
327
Page iv
Chapter Authors
1 Icek Ajzen is professor in the Department of Psychology, University of Massachusetts.
2 Martin Fishbein is professor in the Department of Psychology, University of Illinois. Michael J. Manfredo is an associate professor in the Department of Recreation Resources and Landscape Architecture, Colorado State University.
3 Mark A. Vincent is a graduate student in psychology at Indiana University. Russell H. Fazio is professor of psychology at Indiana University.
4 Richard E. Petty is professor of psychology at the Ohio State University. Stacey McMichael and Laura Brannon are doctoral students in the social psychology program at the same university.
5 Richard A. Winett is with the Center for Research in Health Behavior, Department of Psychology, Virginia Polytechnic Institute and State University.
6 Michael D. Slater is an assistant professor in the Department of Technical Journalism, Colorado State University.
7 Joseph W. Roggenbuck is an associate professor in the Department of Forestry, Virginia Polytechnic Institute and State University.
8 Richard C. Knopf is professor and coordinator in the Leisure Studies Program, Arizona State University. Daniel L. Dustin is professor in the Department of Recreation, San Diego State University.
9 Ronald E. McCarville is with the Department of Recreation and Leisure Studies, University of Waterloo, Canada. B.L. Driver is with the Rocky Mountain Forest and Range Experiment Station, USDA Forest Service. John L. Crompton is with the Department of Recreation and Parks, Texas A&M University.
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