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Farok J. Contractor - Valuation of intangible assets in global operations

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title Valuation of Intangible Assets in Global Operations author - photo 1


title:Valuation of Intangible Assets in Global Operations
author:Contractor, Farok J.
publisher:Greenwood Publishing Group
isbn10 | asin:1567204120
print isbn13:9781567204124
ebook isbn13:9780585386461
language:English
subjectIntangible property--Valuation, Intellectual property--Valuation.
publication date:2001
lcc:HF5681.I55V36 2001eb
ddc:657/.7
subject:Intangible property--Valuation, Intellectual property--Valuation.

Page i

Valuation of Intangible Assets in Global Operations

Page ii

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Page iii

Valuation of Intangible Assets in Global Operations

EDITED BY
Farok J. Contractor

Page iv Library of Congress Cataloging-in-Publication Data Valuation of - photo 2

Page iv

Library of Congress Cataloging-in-Publication Data

Valuation of intangible assets in global operations / edited by Farok J. Contractor.
p. cm.
Includes bibliographical references and index.
ISBN 1567204120 (alk. paper)
1. Intangible propertyValuation. 2. Intellectual propertyValuation. I. Contractor,
Farok J.
HF5681.I55V36 2001
657.7dc21 00042564

British Library Cataloguing in Publication Data is available.

Copyright 2001 by Farok J. Contractor

All rights reserved. No portion of this book may be reproduced, by any process or technique, without the express written consent of the publisher.

Library of Congress Catalog Card Number: 00042564
ISBN: 1567204120

First published in 2001

Quorum Books, 88 Post Road West, Westport, CT 06881
An imprint of Greenwood Publishing Group, Inc.
www.quorumbooks.com

Printed in the United States of America

Picture 3
The paper used in this book complies with the Permanent Paper Standard issued by the National Information Standards Organization (Z39.481984).

10 9 8 7 6 5 4 3 2 1

Page v

Contents

Preface and Acknowledgments

ix

Introduction: Why the Valuation of Intangibles Is a Crucial Unresolved Management Issue

xi

Farok J. Contractor

I.

The Principles and Context of the Valuation of Intangibles

Intangible Assets and Principles for Their Valuation

Farok J. Contractor

Leveraging Your Intellectual Property: A Proven Path to Value Extraction

Walter L. Willigan

II.

Valuation of Intangibles and Knowledge in Corporate Alliances

The Valuation of Alliance Knowledge

Andrew C. Inkpen and Anoop Madhok

Compensation Structures in International Licensing Agreements: An Agency Theory Perspective

Preet S. Aulakh

Licensing Government-Owned Inventions and Establishing Royalty Payments Thereon

Jacob N. Erlich

Page vi

In-House R&D, Outsourcing, or Alliances? Some Strategic and Economic Considerations

Rajneesh Narula

III.

Real Options Analytical Techniques

The Option Value of Investment in R&D

David J. Neil and Nigel A. Hickey

Valuation of International Joint Ventures: A Real Options Approach

Anju Seth and Sung Min Kim

IV.

International Tax and Transfer Pricing Issues

Where Will MNEs Develop Intangibles? The Effect of Recent U.S. Income Tax Transfer Pricing Rules for Intangibles

Bin Srinidhi

Current Issues in Valuation: De-Bundling Composite Trademarks and Other Intangibles in Transfer Pricing Analysis

Margaretha C. Haeussler and John W. Clarry

V.

Valuing Intellectual Property and Corporate Expertise: Some Focused Examples

The Valuation of Data Processing Intangible Assets

Robert F. Reilly and Pamela J. Garland

Knowledge Valuation: The Issues, with an Application to the Software Industry

Ravi Sarathy

Copyright Intangibles

Robert P. Schweihs

Valuing an Assembled Workforce

Elizabeth King

The Value of New Knowledge-Based Intangible Assets: An Examination in the Global Pharmaceutical Industry

Kannan Ramanathan, Anju Seth, and Howard Thomas

VI.

The Role of Intangible Assets in Global Strategy

Valuation of Knowledge in Service Sector Multinationals

Robert Grosse

Page vii

Strategic Value of Technology and Brand Equity for Multinational Firms

David H. Gobeli, Chandra S. Mishra, and Harold F. Koenig

Organizational Structure in a Global Context: The StructureIntangible Asset Portfolio Link

Olivier Furrer, Devanathan Sudharshan, and Howard Thomas

Subject Index

Company Index

About the Contributors

Page viii

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Page ix

Preface and Acknowledgments

This book is based on a conference by the same name held at Rutgers University in 1999. Presenters from five nations included expert practitioners, typically partners in Big 5 accounting/consulting companies (many with Ph.D. degrees and many years of valuation experience), as well as leading academics.

In organizing the conference, I was aware of one element of risk in mixing academics with practitioners. Happily, theory and application were fruitfully joined together, as this book illustrates. The call for the conference urged academics to translate their models into practical tools for actual negotiations. The practitioners/consultants were asked not merely to recount cases or war stories, but to conceptualize their work into frameworks, constructs, benchmarks, and formulae which can be used in the field and have theoretical interest. For the most part, they succeeded in fulfilling this mandate. As a result, it is likely that this book will be of great interest to academia and will advance valuation practice.

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