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Gifford Pinchot - Intrapreneuring in action: a handbook for business innovation

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title Intrapreneuring in Action A Handbook for Business Innovation - photo 1

title:Intrapreneuring in Action : A Handbook for Business Innovation
author:Pinchot, Gifford.; Pellman, Ron
publisher:Berrett Koehler
isbn10 | asin:1576750612
print isbn13:9781576750612
ebook isbn13:9781583763803
language:English
subjectIndustrial management, Creative ability in business, Organizational effectiveness.
publication date:1999
lcc:HD31.P497 1999eb
ddc:658.4/063
subject:Industrial management, Creative ability in business, Organizational effectiveness.
Page iii
Intrapreneuring in Action
A Handbook for Business Innovation
Giffford Pinchot
& Ron Pellman
Page iv Copyright 1999 by Gifford Pinchot and Ron Pellman All rights - photo 2
Page iv
Copyright 1999 by Gifford Pinchot and Ron Pellman
All rights reserved. No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, without the prior written permission of the publisher, except in the case of brief quotations embodied in critical reviews and certain other noncommercial uses permitted by copyright law. For permission requests, write to the publisher, addressed "Attention: Permissions Coordinator," at the address below.
Berrett-Koehler Publishers, Inc. 450 Sansome Street, Suite 1200 San Francisco, CA 94111-3320 Tel: (415) 288-0260 Fax: (415) 362-2512 www.bkconnection.com
Ordering Information
Quantity sales. Special discounts are available on quantity purchases by corporations, associations, and others. For details, contact the "Special Sales Department" at the Berrett-Koehler address above.
Individual sales. Berrett-Koehler publications are available through most bookstores. They can also be ordered direct from Berrett-Koehler: Tel: (800) 929-2929; Fax: (802) 864-7626; www.bkconnection.com
Orders for college textbook/course adoption use. Please contact Berrett-Koehler: Tel: (800) 929-2929; Fax: (802) 864-7626.
Orders by U.S. trade bookstores and wholesalers. Please contact Publishers Group West, 1700 Fourth Street, Berkeley, CA 94710. Tel: (510) 528-1444; Fax: (510) 528-3444.
Printed in the United States of America Printed on acid-free and recycled paper that is composed of 50% recovered fiber, including 10% post consumer waste.
Library of Congress Cataloging-in-Publication Data
Pinchot, Gifford.
Intrapreneuring in action : a handbook for business innovation /
Gifford Pinchot & Ron Pellman.
p. cm.
Includes bibliographical references and index.
ISBN 1-57675-061-2 (alk. paper)
1. Industrial management. 2. Creative ability in business.
3. Organizational effectiveness. I. Pellman, Ron, 1940 II. Title.
HD31 .P497 1999
658.4'063--dc21 99-047667
First Edition 05 04 03 02 01 00 99 10 9 8 7 6 5 4 3 2 1
Interior Design: Gopa Design Editing: Stanley Marcus Production: Linda Jupiter, Jupiter Productions Proofreading: Elinor Lindheimer Indexing: Paula C. Durbin-Westby
Page v
To Don who started us in the innovation business,
to Lennart, Gustaf and Sven who did much to make
intrapreneuring a worldwide phenomenon
and to intrapreneurs and sponsors everywhere.
We wish you well.
Page vii
TABLE OF CONTENTS
Preface
ix
Introduction: The Principles of Effective Innovation
I
Part One: The Basics of Intrapreneuring
Chapter 1: How Innovation Actually Happens
11
Chapter 2: The Crucial Roles in Innovation
15
Chapter 3: How to Succeed as an Intrapreneur
21
Chapter 4: What an Intrapreneuring Program Looks Like
25
Part Two: From Idea to Profitable Reality
Chapter 5: Finding a Good Idea
45
Chapter 6: Getting Started
49
Chapter 7: Avoiding Typical New Product Mistakes
57
Chapter 8: Intrapreneuring Within a Structured Development Process
71
Part Three: The Tricks of the Trade
Chapter 9: Advice for Hands-on Innovators
81
Chapter 10: What You Can Do as a Middle Manager
87
Chapter 11: What You Can Do in Senior Leadership
93

Page viii
Part Four: The Climate for Innovation
Chapter 12: Diagnosing Your Climate for Innovation
105
Chapter 13: Improving Your Climate for Innovation
117
Chapter 14: The Future of the Intrapreneurial Organization
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