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Copyright 2020
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TABLE OF CONTENT
CHAPTER 1
CHAPTER 2
CHAPTER 3
CHAPTER 4
CHAPTER 5
Conclusion
With more than 2 billion users, Facebook is the most used social network in the world. Since 2004 more and more private individuals, stars and companies have been registering on the platform founded by Mark Zuckerberg. National and international communication and distribution of articles, photos, and other content have become very easy due to the almost infinite number of users. The smallest snippets of information reach the other end of the world in a fraction of a second. With the foundation and the constant success of Facebook, a new level of digitalization can practically already be observed. At present, almost nothing works without social networks. In an age in which the number of digital friends, followers, and their likes is almost more important than any personal, human interaction, the race for every click, every like and every new friend has become a huge competition. After all, it's not just about satisfaction, reach, and contacts, but also about a whole lot of money. And with money come companies, marketing, advertisements, and, and, and.
Running a successful Facebook page is therefore a challenge for every
companies have become essential. In the digital world, customer acquisition, among other things, functions in exactly the same way. Through social media. So nobody will be able to avoid the pioneer Facebook. Companies hire extra staff to drive their social media presence forward. They develop special strategies to achieve reach and advertise their products. But also private users want to distinguish themselves from the mass of members and stand out. Everyone wants to build success, influence, and reach their account. All these attributes can also be responsible for being considered influencers. Such influencers, with the reach of a large fan community, are enormously interesting for companies. They are used to advertise products, and therefore money. They are paid for it or are provided with the products to be advertised.
Are you also one of those people who want to stand out from the crowd?
You want to run a successful site on one of the most important social platforms and maybe even become a professional influencer?
Good, because on the following pages you will learn how to get much closer to this goal. You will be introduced to the basics of Facebook marketing and you will learn step by step how to proceed if you want to build a wide reach in the foreseeable future and win new fans and friends through Facebook. You can also find out exactly how advertising on Facebook works. Very few people know how to place Facebook Ads RIGHT.
So, if you are ready to enter new dimensions on Facebook, take some time to read this and learn how to become successful. Enjoy reading and learning.
What do you use Facebook for anyway?
Basically, you, me and millions of other users at
Facebook to check out what our real social environment is all about.
environment. You practically stalk your friends legally, which concert they went to at the weekend and which events they will attend in the next few days, etc. Oh yes, and you will probably also enjoy the cute videos of the neighbor's cat being cuddled (clich).
As a normal user, you are practically expanding your private life from the real world into the digital world, without perhaps producing any content. You are in contact with your friends and click on things that interest you. Just like in normal life. Only digital. Furthermore, your digital circle of acquaintances expands again, because it does not only consist of friends and acquaintances you already see quite often to exchange ideas with them. Friends-friends and people you've seen before, but maybe never talked to them, are still on your friend's list.
In addition, it is practically obligatory to add classmates, teachers, and work colleagues on Facebook so that they are not left out in real life. This way, you can get a considerable amount of friends for a private account. But that's nothing compared to the pages of well-known people and companies. This is also due to the fact that the activities on your site are mainly not visible to everyone, but only to your friends.
Speaking of which, what do you need to consider when you are planning a successful
Facebook page, where not only your direct acquaintances and friends follow you? With your own fan page, closed group, or similar possibilities on Facebook, you will be able to reach an extremely valuable target group. And it is important to maintain this target group and make it as large as possible. How you should proceed exactly to achieve this, you will find out below.
NEW ON FACEBOOK WHAT DO I HAVE TO DO?
STEP 1: DESIGN YOUR OWN PAGE
The concept
If you really think about an interesting and appealing site, nothing beats a well-thought-out concept. A good idea of who you want to reach with what is simply the most important thing. Simply posting on Facebook or other social media platforms is usually not going to help at all.
So think carefully about what kind of site you want to run. Should your site just be private so that you can follow up on your friend's list as usual? Then simply continue to operate your account as you have done so far. In the security settings, you can manage your privacy as you like, Facebook offers you a lot of freedom. For example, only people on your friends' list can follow your activities on Facebook. However, you should be aware that you cannot run a really successful site that has a wide reach and influence. Because you've got this book, I assume that that's exactly what you want to achieve, and a private Facebook page is no longer enough.
A possible variant is, of course, to keep your private page separate from the page on which you want to publish planned content and actively market it. This way you can do both, let off steam privately on the playground of the social network Facebook and post your content for your brand or company on Facebook without worries. Summary: Separate private and business consistently, this also applies to Facebook. Don't try to mix your private account with your business/marketing in any way, because you will never reach your full potential.
