Ross - The craving cure identify your craving type to activate your natural appetite control

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To Prayer

L IKE MOST AMERICANS, YOURE PROBABLY looking for answers to three of the most desperately asked questions of our time: Why cant I stop eating the wrong food?, Why is my weight still out of control?, and Is there any safe and permanent solution? The Craving Cure gives you definitive, complete answers to these questions and shows you, step by step, how to end the struggle, take charge of your own appetite, and stop unnatural weight gain. But first, lets dispose of some of the wrong answers:

Its not in your mind. Youre not an uncontrollable emotional mess who should just get it together. Most of us now find it impossible to consistently eat well, feel well, or look our best.

Its not your willpower. More than 70 percent of Americans (230 million adults) are now un willingly overweight, despite their repeated and heroic attempts to change the way they eat.

Its not a character flaw and you arent lazy. In fact, youve probably been trying anything that might work for years.

Since the onset of the weight-gain epidemic more than fifty years ago, thousands of experts have dispensed advice, some of it very good, about how to eat, think, feel, exercise, or meditate to cope with what has now become a worldwide public health crisis. Yet the increasingly frantic public has found that, year after year, the new approaches never quite solve the problem. Why? Because none of these approaches has ever addressed it .

The problem is not that were misinformed, mindless, or undisciplined. The problem is that we belong to a nation of cravers involuntary consumers of the most addictive substances ever known. Only if our cravings for these substances are silenced can we return to our former eating habitsthe ones that, until just a few decades ago, had kept us fit throughout human history.

How would I know? Ive been a specialist in eating disorders, addiction, and nutrition for more than thirty years, directing programs specifically for food cravers in the San Francisco Bay Area since 1983 and training health practitioners from around the world since 2004.

The Principles of the Craving Cure

The elimination of cravings is the critical missing key in our struggle to free ourselves from the wrong food, the wrong weight, and the wrong health. The Craving Cure provides that key, forged from everything Ive learned in the last thirty years through research into neuronutrition and from the real-life experiences of the thousands of clients who have come through the programs at my clinics. Here are its essential elements:

Healthy eating and healthy weight are our birthright. They were a given throughout human history until the 1970s.

In the 1970s, several dietary changes, unprecedented in all of human history, radically altered our relationship to food and to our bodies.

Commercially designed food-like substances are turning us into helpless cravers and overconsumers of the most caloric and least nutritious diet ever known; a diet that nature never intended us to eat.

Our brains five primary appetite-control forces, including powerful neurotransmitters like serotonin and endorphin, are being hijacked by our new eating habits and need an emergency rescue operation.

Each of us has a unique food craving profile determined by the functioning or malfunctioning of our brains five appetite-control forces.

Special, brain-targeted nutrient supplements called amino acids can be used to form an immediate line of defense against cravings by directly supporting any of those forces that have been compromised.

A twenty-first-century eating strategy that restores the ancient nutritional fundamentals can build in permanent protection from modern dietary dangers, once the amino acids have done their work.

THERE IS AN EXPLANATIONAND A SOLUTION

Food cravings come in all sizes and strengths, from the vision of chocolate that lingers for hours until we finally succumb to the unstoppable drive-to-the-store-and-eat-it-all-in-the-car variety. Cravings have nothing to do with real hunger or the need for nourishment. They are blind, brain-triggered drives for a chemical fix that only carefully constructed, high-calorie, drug-like brain-bombs can temporarily supply.

Cravings were not our problem until just a few decades ago. Then, in the 1970s, we made three reckless dietary shifts that have since catapulted us into an international weight-gain spiral and set in motion the greatest nutritional crisis of all time. This crisis is propelled by an endless procession of increasingly sophisticated confections. All of them are scrumptious, but they are not foods. They are specifically formulated to create explosive cravings at the expense of our health and weight. Not understanding the distinction between real foods and drug foods will certainly keep you from losing unneeded weight. It could also kill you. The rates of diabetes and other diet-related diseases are rising in direct parallel with our intake of food-like products that are simply unsafe for human consumptionbut impossible to pass up.

Part I of The Craving Cure explains how and why most of III, you will learn how to make simple but potent nutritional repairs tailored to your own brains needs. Once youve started taking the amino acid supplements that are indicated for your Craving Type, youll start experiencing life without cravings, overeating, or weight gain, on the first day .

Our clients, thousands of them over the past thirty years, typically call in with the same report after their first day on their brain-targeted nutrients: Amazing! My cravings have disappeared. It soon becomes evident that their weight gain is disappearing, too, often as much as ten pounds in the first two weeks, and after that at a steady, sustainable clip. Without cravings, Part IVs Craving-Free Eating options (including one specifically for diabetics) are easy to implement. You have very little to lose but everything to gain. Except weight and disease.

What Are Amino Acids?

An amino acid is a protein. There are twenty of them. We get lots from high protein foods like steak and eggs and some, but fewer, from nuts, beans, and grains. Junk foods contain almost none. Amino acids are called the building blocks of protein because they are used alone or in thousands of combinations, like multicolored bricks, to build every structure in the body, including the brain cells that control our appetites.

None of our brains appetite-regulating cells can function well without a good supply of at least five of the twenty aminos. The better the amino supply, the more satisfied we feel. The more depleted the amino supply, the more we crave. Most of the five key aminos are readily available as inexpensive individual supplements that start working in minutes.

WHY TRUST ME?

This may all sound very intriguing, but after so many diet experts have made you promises they could not keep, why should you believe me?

I have been directing programs in the eating disorder and addiction fields since 1980. From the beginning, my programs provided all of the best conventional recovery strategies. But, much to the disappointment of all of us in these fields, they most often failed. That is why I began experimenting with nutritional strategies. Over 4,000 overeater and bulimic clients have since come to my clinic and benefited dramatically from these strategies. As a result, I am now one of a small group of world experts in the field of applied neuronutrition; the care and feeding of the powerful brain neurotransmitters that control how we feel emotionally as well as what we crave. At this point, after all my experiences with the clients in my clinic and the successful case reports of hundreds of health practitioners whove gone through my trainings, I can honestly say that the strategies in this book are virtually fail-proof.