Cyril Bouquet - ALIEN Thinking: The Unconventional Path to Breakthrough Ideas

A sharp critique of the conventional wisdom around innovationwith thought-provoking advice for how to do it better.

J AKE K NAAP , inventor of the Design Sprint and New York Timesbestselling author

Apply ALIEN Thinking to go from early opportunity recognition to impactful innovation. I really enjoyed how this book offers compelling insights and powerful illustrations to enhance the innovation process.

A LEX O STERWALDER , author of the two-million-copy bestseller Business Model Generation

Stuck in innovation stagnation? Read this brilliant book, and youll break free from it.

R OLF D OBELLI , author of the million-copy bestseller The Art of Thinking Clearly

ALIEN Thinking is an accessible approach to finding and implementing breakthrough ideas. The authors offer illuminating examples to introduce and illustrate the real-world efficacy of each of the major concepts. I recommend this book to anyone willing to do the hard work of generating and implementing breakthrough ideas.

B ERNARD R OTH , academic director of the Stanford d.school and author of The Achievement Habit

Compared to many innovation books, this one is unique in that it emphasizes the emotional side of innovation. Practicing innovators will find a sympathetic companion in this fascinating book.

K EITH S AWYER , author of Zig Zag and Group Genius

In todays fast-changing world, innovation is essential for success. The authors of ALIEN Thinking have drawn upon their extensive experience to provide a powerful new framework to dramatically improve the odds for innovative thinking and breakthroughs.

R OBERT R OSENBERG , retired CEO of Dunkin Donuts and author of Around the Corner to Around the World

I wish I had read this book years ago. A very pragmatic and eye-opening framework to help make innovation a game-changing reality, whether you are in a small start-up or a big multi-national corporation.

C HRIS J OHNSON , executive vice president of Nestl, chief executive officer of Zone Asia, Oceania, and sub-Saharan Africa

ALIEN Thinking offers a business-oriented, applicable framework to innovate. It is a must-read for corporate innovators and intrapreneurs, to create true value for their customers and organizations.

E STHER S EIDL -N USSBAUMER , head of corporate innovation, SIGVARIS

To my dearest children, Rmy and Micah. You remind me every day what matters most, and I will forever treasure your love, happiness, and incredible ability to step up to new challenges. You make me proud every day.

C YRIL

To Astrid, Chlo, and Katarina for their energy and inspiration.

J EAN- L OUIS

To my kids, both ALIEN thinkers, who, despite my best efforts to derail, have turned into kind and thoughtful adults; and to my long-suffering wife, Heidi, who surprises and delights me each and every day.

M IKE