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M. Claudia tom Dieck (editor) - Augmented Reality and Virtual Reality: New Trends in Immersive Technology

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M. Claudia tom Dieck (editor) Augmented Reality and Virtual Reality: New Trends in Immersive Technology

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Book cover of Augmented Reality and Virtual Reality Progress in IS PROGRESS - photo 1
Book cover of Augmented Reality and Virtual Reality
Progress in IS

PROGRESS in IS encompasses the various areas of Information Systems in theory and practice, presenting cutting-edge advances in the field. It is aimed especially at researchers, doctoral students, and advanced practitioners. The series features both research monographs that make substantial contributions to our state of knowledge and handbooks and other edited volumes, in which a team of experts is organized by one or more leading authorities to write individual chapters on various aspects of the topic. PROGRESS in IS is edited by a global team of leading IS experts. The editorial board expressly welcomes new members to this group. Individual volumes in this series are supported by a minimum of two members of the editorial board, and a code of conduct mandatory for all members of the board ensures the quality and cutting-edge nature of the titles published under this series.

More information about this series at http://www.springer.com/series/10440

Editors
M. Claudia tom Dieck , Timothy H. Jung and Sandra M. C. Loureiro
Augmented Reality and Virtual Reality
New Trends in Immersive Technology
1st ed. 2021
Logo of the publisher Editors M Claudia tom Dieck Creative AR and VR - photo 2
Logo of the publisher
Editors
M. Claudia tom Dieck
Creative AR and VR Hub, Manchester Metropolitan University, Manchester, UK
Timothy H. Jung
Creative AR and VR Hub, Manchester Metropolitan University, Manchester, UK
Sandra M. C. Loureiro
BRU-Business Research Unit, ISCTE-IUL, University Institute of Lisbon, Lisbon, Portugal
ISSN 2196-8705 e-ISSN 2196-8713
Progress in IS
ISBN 978-3-030-68085-5 e-ISBN 978-3-030-68086-2
https://doi.org/10.1007/978-3-030-68086-2
The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2021
This work is subject to copyright. All rights are solely and exclusively licensed by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed.
The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use.
The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, expressed or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations.

This Springer imprint is published by the registered company Springer Nature Switzerland AG

The registered company address is: Gewerbestrasse 11, 6330 Cham, Switzerland

Preface

The sixth International Augmented and Virtual Reality conference was held online for the first time. For all of us, 2020 has been a challenging year with many unknowns and changes to the way we work, socialise and operate. Online has become the new normal for meetings and conferences, possibly and most likely changing our future behaviours towards a blended online and offline approach.

Immersive technologies will become more important and prominent, and this collection of papers highlights this trend, implications and future research directions. We hope it offers valuable insights and provides us with ideas and solutions for a future in health care, art, tourism, storytelling, marketing and retail, architecture, industrial settings and education.

Dr. M. Claudia tom Dieck
Dr. Timothy H. Jung
Prof. Dr. Sandra M. C. Loureiro
Manchester, UK
International Augmented and Virtual Reality Online Conference 2020
Scientific Committee

Barry Babin, Louisiana Tech University

Stuart Barnes, Kings College London

Zeph van Berlo, University of Amsterdam

Ricardo Bilro, ISCTE-IUL

Katrin Brunner, Universitt der Bundeswehr Muenchen

Christian Bushardt, Louisiana Tech University

Namho Chung, Kyung Hee University

Ella Cranmer, Manchester Metropolitan University

Dario tom Dieck, Manchester Metropolitan University

M. Claudia tom Dieck, Manchester Metropolitan University

Peter Eachus, University of Salford

Ernest Edifor, Manchester Metropolitan University

Anuashine Chefor Ellis, Louisiana Tech University

Alex Gibson, Technological University Dublin

Daniel Grlich, Hochschule Heidelberg

Joo Guerreiro, ISCTE-IUL

Ramy Hammady, Solent University

Dai-In Han, Breda University of Applied Science

David Harborth, Goethe University Frankfurt

Arnold Japutra, University of Western Australia

Ana Javornik, Newcastle University

Sarah Jones, De Montfort University

Timothy H. Jung, Manchester Metropolitan University

Paul Ketelaar, Radboud University

Si Jung Kim, University of Nevada, Las Vegas

Yen-Soon Kim, University of Nevada, Las Vegas

Richard Koeck, University of Liverpool

Safak Korkut, University of Applied Sciences and Arts Northwestern Switzerland

Nina Krey, Rowan University

Slimane Larabi, Computer Science Department of USTHB University

Jongwook Lee, Korea Advanced Institute of Science and Technology

Jennifer Locander, University of Mississippi

Sandra M. C. Loureiro, ISCTE-IUL

Natasha Moorhouse, Manchester Metropolitan University

Maeve Marmion, University of Chester

Faisal Mushtaq, University of Leeds

Jae-Eun Oh, The Hong Kong Polytechnic University

Christos Pantelidis, Manchester Metropolitan University

Sebastian Pape, Goethe University Frankfurt

Filipa Pinto, ISCTE-IUL

Philipp A. Rauschnabel, Universitt der Bundeswehr Muenchen

Sebastian Stadler, TUM Create

Alasdair Swenson, Manchester Metropolitan University

Mariapina Trunfio, University of Naples Parthenope

Pasi Tuominen, Haaga-Helia AUS

Jolly Wong, Shanghai University

Woontack Woo, KAIST

Contents
Immersive Technology in Business, Retail and Marketing
Liangchao Xue , Christopher J. Parker and Cathryn A. Hart
Sandra Maria Correia Loureiro , Carolina Correia and Joo Guerreiro
Carlos Flavin , Sergio Ibez-Snchez and Carlos Ors
Immersive Technology in Storytelling, Art Exhibitions and Museums
Aleksandra Zheleva , Jolien De Letter , Wouter Durnez , Sven Rousseaux and Lieven De Marez
Chun-I. Lee , Fu-Ren Xiao and Kai-Ting Kao
Mariapina Trunfio , Timothy Jung and Salvatore Campana
Ramy Hammady and Minhua Ma
Immersive Technology Theories and Frameworks
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