Daniel Bühler - Universal, Intuitive, and Permanent Pictograms: A Human-Centered Design Process Grounded in Embodied Cognition, Semiotics, and Visual Perception

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Book cover of Universal, Intuitive, and Permanent Pictograms

Daniel Bhler

Universal, Intuitive, and Permanent Pictograms

A Human-Centered Design Process Grounded in Embodied Cognition, Semiotics, and Visual Perception

1st ed. 2021

Logo of the publisher

Daniel Bhler

Berlin, Germany

ISBN 978-3-658-32309-7 e-ISBN 978-3-658-32310-3

https://doi.org/10.1007/978-3-658-32310-3

The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Fachmedien Wiesbaden GmbH, part of Springer Nature 2021

This work is subject to copyright. All rights are solely and exclusively licensed by the Publisher, whether the whole or part of the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed.

The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use.

The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, expressed or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations.

Responsible Editor: Petra Steinmller

This Springer imprint is published by the registered company Springer Fachmedien Wiesbaden GmbH part of Springer Nature.

The registered company address is: Abraham-Lincoln-Str. 46, 65189 Wiesbaden, Germany

Acknowledgments

I am grateful for the funding of the design production process by the German Federal Ministry of Education and Research (BMBF) and the VDI/VDE Innovation + Technology GmbH (VDI/VDE-IT) through the Universal Cognitive User Interface project (grant no. 16SV7305K) and for the partial funding of the evaluation studies by the Research Cluster Cognitive Systems at Brandenburg University of Technology CottbusSenftenberg.

I would like to thank Jutta and Walter Bhler, Matthias Dbner, Prof. Dr. rer. nat. Carsten Hartmann, Prof. Dr.-Ing. Fabian Hemmert, Prof. Dr.-Ing. Jrn Hurtienne, PD Dr. phil. Dr. rer. nat. habil. Peter Klimczak, Dr. rer. nat. Robert Lieck, Dr. med. Martha Loose, Maxi Matzanke, Prof. Dr. phil. Christer Petersen, Dr. rer. nat. Kati Nowack, Nils Schekorr, and all study participants for their contribution to the project.

Finally, I would like to thank my brother, Denis Bhler, PhD, who has taught me most of what I should know and even more of what I should not.

List of Abbreviations, Acronyms, and Symbols

ANOVA

Analysis of variance

BES

Best-evidence synthesis

Probability of a Type II error

CMT

Conceptual metaphor theory

Chi-squared

d

Cohens d

df

Degrees of freedom

EC

Embodied cognition

p

Partial eta-squared

F

F-statistic

GUI

Graphical user interface

HCD

Human-centered design

HCI

Humancomputer interaction

HITF

Human Inference Task Force

IQR

Interquartile range

IUUI

Intuitive Use of User Interfaces group

iStep

Intermediate step

M

Mean

Mdn

Median

n

Size of sample

n.t.

Not tested

NPR

Non-photorealistic rendering

p

Probability

PPS

Perceptual symbol systems theory

QUESI

Questionnaire for the subjective consequences of intuitive use

QUT

Queensland University of Technology group

R2

Coefficient of determination

r

Pearsons r

RTD

Research through design

s

Seconds

SD

Standard deviation

STD

Semantic differential technique

Kendalls

U

Mann-Whitney U

UCUI

Universal Cognitive User Interface

UIPP

Universal, intuitive, and permanent pictogram

Contents

List of Figures

Step 1: Introduction, Goals, and Summary of the Process

Fig. 1 The six steps in a human-centered design process, according to ISO 9241:210 (International Organization for Standardization 2010, p. 11)

Fig. 2 The UIPP human-centered design process. Each chapter represents one step. Dotted arrows indicate iterations

Step 2: Understanding Visual Representation(s)

Fig. 1 A diagram of the Peircean triad as applied to a print pictogram (Barr et al. 2003, p. 26)

Fig. 2 Adapted diagram of the Peircean triad as applied to a print pictogram adapted from (Barr et al. 2003, p. 26)

Fig. 3 Adapted diagram of the Peircean triad as applied to a print pictogram adapted from (Barr et al. 2003, p. 26)

Fig. 4 Like icon (Cresnar)

Fig. 5 Bliss symbol hand. (Blissymbolics Communication International 2019)

Fig. 6 a) Apple TabBar contacts (Apple Inc. 2019). b) SAP group (SAP SE). c) IBM group (IBM)

Fig. 7 a) Unicode thumbs up (Microsoft Windows 10 OS version) (Unicode Consortium 2019). b) ISO manual control activation. (Deutsches Institut fr Normung and International Organization for Standardization 2008, p. 113)

Fig. 8 Heart icon (Cresnar)

Fig. 9 Detail of A diagram of the Peircean triad as applied to a Print icon (Barr et al. 2003, p. 30)

Fig. 10 Pictogram with the meaning dry mouth. Detail of Examples of representation through semantic association: Metaphor (Nakamura and Zeng-Treitler 2012, p. 546)

Fig. 11 The UIPP human-centered design process. Step 2 is completed. Dotted arrows indicate iterations

Step 3: Grounding, Deriving, and Evaluating Pictogram Contents

Fig. 1 Conceptual tool for applying intuitive interaction during the design process (Blackler et al. 2014, p. 9). The spirals that are part of the tool represent iterations in the design process

Fig. 2 Continuum of knowledge in intuitive interaction (Hurtienne and Blessing 2007, p. 2)

Fig. 3 The four basic kinds of sensorimotor knowledge according to RBI (Jacob et al. 2008, p. 3)

Fig. 4 Presentation of the meaning [something] is important. This is the English version of the presentation (see Study 1.2). In Study 1.1, the German translation was presented

Fig. 5 Presentation of the stimulus for the meaning [something] is bad, negative and the content a sad, crying face. This is the English version of the presentation in Studies 2.2. to 2.4. In Study 2.1, the German translation was presented

Fig. 6 The UIPP human-centered design process. Step 3 is completed. Dotted arrows indicate iterations

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