Park Louis Howell - Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

Praise for Brand Bewitchery

A must-read for everyone in communications, marketing, or sales, Brand Bewitchery will completely change the way you think about your story and how to tell it.

Jay Baer, founder of Convince & Convert and co-author of Talk Triggers

Brand Bewitchery is an enchanting tried and true magical learning adventure for anyone daring to uncover Park Howells spellbinding universe of story learning, story crafting, and storytelling. A levitation charm for any organization and leader seeking to elevate their brand, Howells brilliant Story Cycle sorcery will have you smiling, engaged, and unbinding the true business of story for ultimate success.

Miri Rodriguez, storyteller and global head of internships at Microsoft

The story about your business IS your business. Parks book is a must read for people who want to use the power of story to design and dominate their own market category.

Christopher Lochhead, #1 Apple podcaster, #1 Amazon author

This is the most important guide to marketing of our times. Parks Story Cycle ensured that Airloom Supplement was able to forge a meaningful connection with customers while building an authentic brand that upheld our true values.

Avni and Dr. Shyam Shridharani, creators of

Airloom Supplement

Park Howell is a gifted storyteller AND is host of the best podcast for story in the business world, BUT he knows you need to dig deeper and understand the bewitchery of story itself, THEREFORE he has written this excellent book that will enable you to start drawing on the true power of story for all your communications.

Randy Olson, scientist-turned-filmmaker, author of

Houston, We Have A Narrative, and Harvard PhD

I love the guidebook approach for Brand Bewitchery. Each of the Story Cycle Systems 10 steps is explained in a manner allowing you to craft and communicate your brands compelling story. We just sold our business, and I can tell you first hand your story and storytelling is critically important to grow your business and add value. Park helped me lay this framework for our business a few years ago. We determined what made us unique and wrapped our story around it. Implement these steps and it will change your businessfor the better.

Arnie Kuenn, founder and CEO of Vertical Measures (retired)

Recruiting young executives who understand their personal brand story ensures a significantly higher success in the recruiting process. I recommend Brand Bewitchery as a must-read for career-focused young executives.

Bill Franquemont, partner, DHR International

Park Howell was tending the flames of business storytelling long before most self-proclaimed experts were looking for a match. His Business of Story podcast continues to advance our craft by fueling those flames. If business stories are kindling, it only takes one Park to start a great fire.

Ron Ploof, StoryHow.com

I have had the pleasure of watching from near and far Parks journey. His up and downs and most of the times trying to find the humor in this crazy mixed-up world. We have collaborated, we have dreamed, but all in all what I admire the most is his life lesson coming out in print for all to see. It is never easy to expose your soul, but I see there are many aspects of this book when used will make a huge difference. Park has a wonderful way of writing that makes you feel you are just out for a stroll and shooting the breeze. Its an easy read, smooth swing right down the middle.

Mike Martin, vice president of Brokk Inc and host of the Brokkology podcast

Parks counsel is real, relevant, and immediately applicable. If you want to unlock your true potential, this is the read for you.

Jennifer Russo, director of corporate communications, Banner Health

Brand Bewitchery unlocks the magic of storytelling to craft a potent brand brew. With Park as your guide, you are learning from one of the best, and his wit, humor, and great stories make it a page-turner. Ill be sure to have it at arms reach in my office.

Shawn Callahan, founder, Anecdote International

The Story Cycle System helped us craft our brand story so clearly that it has become the bible for everything we do at Pret Auto Partez. There is gold in these pages! Plus a lot of fun stories that illustrate the impact of this powerful brand-story-crafting process. Read it and see if your story is all it could be.

Andre Martin-Hobbs, founder, Pret Auto Partez

For those of us challenged with articulating a brand narrative in order to advance our mission, Park Howell makes it intuitive and helps you gain some discipline by guiding you through his Story Cycle System. The case scenarios are relatable giving you the confidence to draw parallels, ample workbook space to delve deep into key questions, and the benefit of a personalized playbook before you go live with your own Business of Story.

Avein Saaty-Tafoya, healthcare growth professional

If you want to confidently share your personal brand story to grow your influence and your career, read this book. Thank you so much, Park, for helping me capture my story, own it, and most importantly, to be comfortable sharing my story in the right way. Anjella Crowe, director of partner management, Silverline

As a business development consultant I know the power of storytelling for new business. Ive found Park Howells new book, Brand Bewitchery, to be a great resource. It provides an easy system to help craft your story that will differentiate your brand from your competitors and create an emotional appeal with your audience that leads to action. This is an interactive workbook that equips you through specific step-by-step instructions. It is filled with personal examples and case studies from Parks extensive research and years of experience. He is a story telling mastermind. Ive been enriched by the content and I know you will be as well.

Michael Gass, founder, Fuel Lines

I advise clients on how to effectively solve complex social problems. But inspiring others to take action is even tougher. Without stories its impossible. Park Howells guidance in Brand Bewitchery empowers social change agents to build trust, connect with their audiences and literally change the world. I know, because its worked for me.

Russell Goldstein,CFP,CAP,CSRIC, BoardSource

Certified Governance Trainer, Bank of America

Brand Bewitchery: How to Wield the Story Cycle System to Craft Spellbinding Stories for Your Brand

Copyright 2020 by Happy H Press

Brand symbols and trademarks used in this book as examples are the property of their respective owners.

All rights reserved. No part of this publication may be reproduced, distributed, or transmitted in any form or by any means, including photocopying, recording, or other electronic or mechanical methods, without the prior written permission of the publisher, except in the case of brief quotations embodied in critical reviews and certain other noncommercial uses permitted by copyright law. For permission requests, email the author at

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Cover design by Luis Medina of Noble Candy

Edited by Kent Sorsky

ISBN 978-1-7343081-1-2