Fred Gleeck - Publishing for Maximum Profit: A Step by Step Guide to Making Big Money With Your Book and Other How To Material

FRED GLEECK PneSenll...

Inside secrets to TRIPLE YOUR INCOME in the next 18 months!

Inside secrets to TRIPLE YOUR INCOME in the next months!

PUBLISHING

Fast Forward Press Henderson, NV

Publishing for Maximum Profit by Fred Gleeck

2001

Fred Gleeck

Fast Forward Press

1-800-FGLEECK (345-3325)

www.selfpublishingsuccess.com

All rights reserved.

Printed in the United States of America

Cover and text design TLC Graphics, www.TLCGraphics.com .

ISBN#: 0-936965-07-X

Contents

Oduction

If you have ever had the desire to write successfully and market your book, maximizing your profits, this book is for you. The fact is that only one out of every 100 authors earns more than $50,000 per year; most are living hand to mouth. The publishing business is rapidly changing and many of the books on the market contain outdated and incorrect information. I created this system to help you maximize your revenue for best results. You will learn how to set up your own publishing company, including the following important skills and tasks:

Tips on setting your goals to increase your chances for success

Three simple and effective ways to get your book written

The biggest obstacle to completing your book

Systems to write, print, and sell your book

The differences among self-publishing, vanity publishing, and traditional publishing

How to design your front and back covers for maximum effectiveness

The vital importance of your title and subtitle and how to create them

Effective systems for setting up and selling books via your Web site

Where to get your book printed and in what quantities

Why you must understand the "funnel system" if you are to make REALLY BIG MONEY

and much, much, more.

About the author

I am the son of an American diplomat, born in Japan, raised in the Philippines, not coming to the United States until I entered college. After completing graduate school I moved to New York City where five major Fortune 500 companies fired me in succession. I finally reached the conclusion that I was not meant to be an employee, but selfemployed, and everyone involved was in complete agreement.

In 1984 I was fortunate to attend a seminar given by the late Howard Shensen on becoming a speaker and seminar leader. He became my mentor. One of Howard's many important teachings was to include a book as an "add-on sale" to each of his seminars. He had a book for each of his seminar titles. I learn slowly, sometimes, and have been a little lazy in producing the books to accompany my seminars. Hopefully this book will help you to learn from my mistakes and prevent you from making them yourself.

Although I am a speaker, author, and consultant, I am no longer just one of these. A more correct title in today's Internet age would be "Information Marketer."

I speak 80 to 100 times per year and have given over 1,300 one-day seminars during the past 15 years. Many of these engagements are my own self-promoted events in my various niche markets in addition to more "traditional" speaking engagements.

I consult with organizations of all sizes, as well as with entrepreneurs in various areas of business. My areas of expertise include marketing, customer service, leadership, and presentation skills. I have worked with the "big guys" like AT&T, IBM and Chemical Bank, as well as a select group of individuals.

I create and market information products in a number of niche markets. In some of these markets I have created joint venture partnerships with other experts. I have also produced hundreds of audio and videotape programs for numerous niche markets, both for my clients and myself. I have authored three books and have four more on the way. The latest include: Speaking for Millions, Consulting Secrets to Triple Your Income, and Marketing and Promoting Your Own Seminars and Workshops.

In addition to running my own highly successful information marketing business, I also coach other speakers, consultants, and authors. I work with them to maximize their revenue through the creation, marketing, and sale of information products. My work helps people to maximize their chances for personal and financial success.

A guarantee with no reservations

Let me offer you my 100%, Unconditional Guarantee. This is FOOLPROOF! If you are not completely happy with any product or service you buy from me, just give me a call for a complete refund. No "weasel" clauses, no third degree!

How can we do afford to do this? Simple...my materials work!

Why write?

In my own non-scientific surveys at the seminars I've conducted over the years, I have found that there are three major reasons people want to become writers. They want to become one or more of the following:

rich

famous

known as an expert

Most certainly you can become rich if you write a book. Following the right road map (my teachings in this book) will certainly get you started in the right direction. Becoming famous is also a distinct possibility if you promote yourself heavily.

If your goal is to be viewed as an expert, there is no better way than with your own book. On one of my many business flights, I was seated next to a gentleman who is a major venture capitalist. The conversation turned to the usual, "What do you do for a living?" I began explaining what I do and he asked for my business card. Wouldn't it have been impressive to hand him a copy of my book instead of my card?

We, as a society, tend to revere authors and put them up on a pedestal. Therefore, having your own book not only becomes a great source of profit financially, it also becomes a great (maybe your best) piece of promotional literature. Don't most people believe that if you have authored a book, you are an expert in your field?

Why people (like you) don*t get started

During many years of giving seminars, I've encountered thousands of people who said they wanted to write their book. So why aren't more people actually writing? Again, through my non-scientific surveys, I have determined that there are three major reasons:

perfectionism

laziness

lack of a "blueprint," some place to begin the writing process

Well, perfectionism is another area in which I am an expert. People want to make it perfect from the very beginning. This reminds me of a saying in the industry, "Don't make the perfect the enemy of the good." This is why we have second and third editions!

If you insist on having it perfect you'll never get it written. I encourage you to get it out there, warts and all. If there are errors or problems in the book, put a statement like this one at the beginning of your book:

There are inevitably mistakes in this book. If you find any, typographical or otherwise, and point them out to us, we will give you $1.00 for each mistake you identify.

Now you will have other people helping you perfect your book. Hopefully, you will not have to pay out hundreds of dollars, since you will have done some editing. But even if you did pay $100 to people who find errors in the book, this will make your second edition that much better. By the third edition it will be nearly perfect.

They (and I really don't know exactly who "they" is) say that the number of books read is actually something under 50% of those purchased. Sad but true! And the number of books actually read completely, cover to cover, is somewhere between 1% and 15%.