David Krueger MD - Your New Money Story: The Beliefs, Behaviors, and Brain Science to Rewire for Wealth

Praise for Your New Money Story

This epic book will help you shatter your limiting beliefs and programming around money and will walk you step by step through a powerful, life-changing process that will help you achieve financial and life abundance. A must-read book for anyone who wants more money and the good life! John Assaraf , Chairman and CEO, NeuroGym ; New York Times best-selling author of Having It All, The Answer , and Innercise

In his earlier book, The Secret Language of Money , David Krueger powerfully and successfully explained the psychological, emotional, and personal impacts of money on us. Understanding these dimensions of money makes us more able to understand this powerful social trigger and, more importantly, how and why it affects us so much.

Now David has taken this powerful and insightful analysis to a new level, with his new book Your New Money Story : The Beliefs, Behaviors, and Brain Science to Rewire for Wealth . Not only does he explain how the brain works but, more importantly, he discusses what you can do about it for your own personal benefit. This is an important contribution to understanding the trigger of money that drives most of Western society. Highly recommended for anyone attempting to create a wealth-based life journey. Jack Jacoby , executive director, CEO Mentoring Pte Ltd, London/Singapore

Learning what my own money story was and how to rewrite it with David as my guide and mentor has completely changed my life for the better. Instead of money controlling me and the decisions I was making, I am now in charge of my future, with money as the tool to help me achieve my goals.

I am honored and proud to be a certified New Money Story coach here in New Zealand, and I am now able to share my experiences and Davids teachings in this new book with my own clients and help them transform their money stories as well. Lynda Moore , cofounder, Money Mentalist Limited, B.Com, Grad Dip Arts (Psych)

One of my most challenging roles as a Certified Financial Planner Professional is helping and mentoring clients to change the money behaviors that dont serve them. For many clients, it is an elusive concept and a daunting journey to undertake. This book holds the key to unlocking those deep-rooted money stories and takes you on a step-by-step process of understanding and owning your money story, taking accountability, and ultimately changing that story. David inspires you to believe that it is possible to change the outcome of your life by changing your attitude and behavior toward moneythat it is possible to change the money habits that no longer serve you into thoughts and actions where money is viewed as an enabler to living the life you really want to live. Kim Potgieter , director and head of life planning, Chartered Wealth Solutions

After a lifetime of sabotaging my finances, I swallowed my pride and worked through the ROADMAP process to effortlessly overcome my resistance to change. I doubled my income and halved my working hours, creating financial sustainability and working from home, by developing a world-class trader psychology program with the ROADMAP client workbook at its heart. I used my new understanding to empower traders of all financial markets to outsmart their own brains and behaviors, reduce stress, and develop confident trading skills for consistent trading results. Thank you, David, for sharing your life-transforming professional knowledge. Andrew Pertsoulis , trader mentor from Sydney, Australia; licensed, specialty certified New Money Story Mentor

Your New Money Story

The Beliefs, Behaviors, and Brain Science to Rewire for Wealth

David Krueger, MD

ROWMAN & LITTLEFIELD

Lanham Boulder New York London

Published by Rowman & Littlefield

An imprint of The Rowman & Littlefield Publishing Group, Inc.

4501 Forbes Boulevard, Suite 200, Lanham, Maryland 20706

www.rowman.com

6 Tinworth Street, London SE11 5AL, United Kingdom

Copyright 2019 by David Krueger

All rights reserved . No part of this book may be reproduced in any form or by any electronic or mechanical means, including information storage and retrieval systems, without written permission from the publisher, except by a reviewer who may quote passages in a review.

British Library Cataloguing in Publication Information Available

Library of Congress Cataloging-in-Publication Data

ISBN 978-1-5381-2399-7 (cloth: alk. paper)

ISBN 978-1-5381-2400-0 (electronic)

The paper used in this publication meets the minimum requirements of American National Standard for Information SciencesPermanence of Paper for Printed Library Materials, ANSI/NISO Z39.48-1992.

Those who do not have power over the story that dominates their lives, the power to retell it, rethink it, deconstruct it... and change it as times change, truly are powerless because they cannot think new thoughts. Salman Rushdie

To my beloved grandchildren:

Nicole, Jackson, Casey, Samantha, and Max Krueger

Caitlin, Norah, Julia, and Mairin Weeks

Preface

A Quiz

Each of the following eight questions has a single-word answer:

1. What is the most popular legal substance to all peoples of the world?
2. What is the one true metaphor, the single commodity that can be translated into everything else?
3. What is the story you write each day, think about several times a day, and may not know how to tell yourself?
4. What is the legal tender of desires?
5. What is the one thing that can make any statement, carry any message, and represent any notion?
6. What is the universal, personal Rorschach inkblot?
7. What is the longest relationship youll have in your life? The one that your parents discussed before you arrived, that will be deliberated after youre gone? A relationship that youll never stop living each day of your life?
8. As a famous therapist once wrote, what kind of questions will be treated by cultured people in the same manner as sexual matters, with the same inconsistency, prudishness, and hypocrisy? (The year: 1913. The therapist: Sigmund Freud.)

See answers on next page.

Answers to Quiz

1. Money
2. Money
3. Money
4. Money
5. Money
6. Money
7. Money
8. Money

Introduction

Y ou know, Dave, I dont know how to tell my money story to myself in order to know what to change. This statement by an internationally known self-help guru and publisher struck me as both simple and profound.

We each have personal narratives that shape our views of ourselves and of the world. The beliefs and assumptions of our inner voices can be expansive or limiting. Our brains are wired to process information in narrative form. We think in stories and tell stories throughout the day. Despite being natural storytellers, perhaps the greatest challenge is to examine our own stories in order to know what to change: to reflect on and develop mindfulness about our own experiences, to figure out who is really writing the script, to understand why we have chosen certain roles, to reflect on the challenges we face, to figure out how we can turn circumstances into possibilities, to convert challenges into strengths, to recognize money behaviors ghostwritten by hidden assumptions; to overcome the brains patterned responses that lead to bad decisions, and to plan the next chapters.

Most people are secretly dissatisfied with their money stories. This dissatisfaction often stems from feeling either unfulfilled or ashamed of certain aspects of that story. We each have beliefs about money that we dont speak out loud, even to ourselves. This avoidance can create biases and can preclude taking in essential, important new information. Earlier downloads of expectations and experiences about money remain intact and unchallenged despite the passage of years, even decades.