Sira R. Bowden - Marketing Hacks 2017 To Build & Grow Your Business
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Automation is a complex process that most people dont fully understand. A lot of people know about things like autoresponders that can make their lives a little easier, but there are actually many ways to automate your marketing that can save you unbelievable amounts of time and money.
You can automate everything from landing page creation, to prioritizing customers based on how likely they are to buy, to measuring metrics based on performance of campaigns.
Marketing automation can be used for:
Lead generation
Relationship marketing
Segmentation
Measuring ROI
Customer retention
Upselling and cross-selling
And so much more
If youre not making use of automation tools and processes, youre really missing out on a lot of potential. You could be saving so much time and money, and making your life so much easier.
I show you how you can use marketing automation to simplify your own business and to help to expand it.
First of all, lets talk about what Marketing Automation is NOT .
Most people have the misconception that marketing automation just refers to using an autoresponder for email marketing, but that is only a very minor component of marketing automation.
So what IS it, then?
Wikipedia defines marketing automation as:
Marketing automationrefers to software platforms and technologies designed formarketingdepartments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) andautomaterepetitive tasks.
Thats a decent definition, but it really doesnt delve into how much can be done through marketing automation. It can be used to guide leads through a complex sales funnel, from the lead generation process, to the initial sales funnel, to nurturing leads already developed, to closing sales, cross-selling, upselling, and even retention. It involves the entire life cycle of the customer.
Marketing automation can be used to boost a potential customers lifetime value (LCV Lifetime Customer Value), boost loyalty, segment audience to bolster conversions, deliver personalized promotions, and so much more.
Marketing automation can be as simple or complex as you want or need it to be. It can be as simple as sending a customer a free report after opt-in to as complex as generating the lead, attempting a sale, segmenting the customer, retargeting the customer, selling, upselling, etc.
There are tons of different tools you can use. You probably already have an email autoresponder that you use to automate your email marketing. But what about other types of marketing automation?
Lets take a look at some of the best tools.
InfusionSoft
http://www.infusionsoft.com
InfusionSoft is generally consider to be the ultimate in marketing automation tools, because so much is built right into the system. It has a bit in customer management service, marketing automation from lead capture to follow up with personalized communications based on email sends, opens, clicks, and even payment history, sales automation, and even the ability to be a complete e-commerce system.
The biggest problem for the average user is price. It starts at a whopping $199 per month for the Essentials package, which includes CRM and marketing automation, but not sales automation or e-commerce, and goes up to $2,999 for the one-time package called Kickstart Pro. Its just a bit too pricey for the average marketer, and is more tailored for companies that are already successful and just looking to expand.
HubSpot
http://ww.hubspot.com
HubSpot also has CRM, marketing automation, and sales automation suites, but again, it can be quite pricey. Their basic marketing package starts at $200 per month, but that is billed annually, which means you need to invest a few thousand upfront to get started. Their software is packed with features and very highly reviewed, but it might be outside the average marketers budget.
SalesForce
http://www.salesforce.com
SalesForce is an extremely powerful package that has a number of different apps to help you automate your marketing. They have one of the most robust overall systems, with more features than just about any other platform.
Their plans start at a reasonable $25 per month, but again, that is billed annually, so it can still be quite expensive if youre just starting out. Their most popular package is $150 per month, billed annually.
Buffer
http://www.buffer.com/app
If youre looking to automate your social media, Buffer is a great place to start. They have a free level that will let you have one account per social media site and up to 10 scheduled posts per profile, but Pinterest is not included. If you want to post to Pinterest, or manage multiple accounts, youll need to pay at least $10 per month, or more if you have a lot of accounts to manage.
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