Francis Cholle - The Intuitive Compass: Why the Best Decisions Balance Reason and Instinct

Table of Contents

More Praise for The Intuitive Compass

I was fortunate enough to meet Francis Cholle in 2009, introduce him into our company, and experience The Intuitive Compass in action. This game changing approach to rethinking your business allowed us to re-invent ourselves and break the mold of the past. Despite economic volatility we grew revenue streams profitably, increased our share of the market, and created new opportunities. We now have a successful, innovative team poised to leverage a sea of opportunities in the digital marketplace. I strongly recommend his work and urge you to engage The Intuitive Compass.

Nick Matarazzo, CEO, Jumpstart Automotive Group

The Intuitive Compass is helpful for better decision making. It is a very valuable model to succeed in the fast changing and complex environment of the new economy.

Nicolas Kachaner, senior partner & managing director, Boston Consulting Group

The fast, aggressive competition of today requires enterprises to unleash and stimulate creative thinking (and feeling!) to win. Francis Cholle completely gets where the business is going and knows how to guide leaders to get there. The Initiative Compass makes it tangible, actionable and scalable.

Eric Thoreux, chief marketing officer, Essilor Group Worldwide; executive president, Sun and Readers division

As a physician moving into the medical device industry after 20 years of practice in a University hospital, I was in dire need of a mentor. Francis guided my first steps in this new world and helped me understand how to use my emotion and instinct-dominated mind in a rational corporate environment. His original holistic approach and rich background were instrumental to making this transition successful.

Christian Spaulding, M.D., worldwide vice president, medical affairs, Cordis

Francis Cholle's approach helped Firmenich enormously in re-engineering our focus on creativity with a unique new perspective. The Intuitive Compass makes tangible the intangible and by doing so it helps to inspire and lead creative teams to an optimal level of performance.

Jerry Vittoria, president, fine fragrances, Firmenich North America

With The Intuitive Compass, Francis Cholle presents a revolutionary new approach to unlock the incredible human potential for innovation and creation in any form. Cholle's insights are both compelling and clear and the results he has helped us achieve at Matrix are outstanding!

Colin Walsh, vice president / general manager, Matrix

With The Intuitive Compass, Francis Cholle has developed a breakthrough model for sparking creative thinking and guiding better decision making. It is simple to comprehend and use while honoring the complexity of human nature. The best of any business should come into clearer view when following such an original framework.

Roy Pea, David Jacks Professor of Education and Learning Sciences, Stanford University

The current transformative and transitioning business climate mandates change for any company to survive and thrive. Francis Cholle's innovative, holistic approach to business in the 21st century enables companies to re-think, re-tool and re-invent, ensuring success.

Deborah Burns, managing director, American Media International Ventures

Francis Cholle is the Al Gore of Creativity, evangelizing an inconvenient truth of an altogether different kindthat creativity is actually declining at an alarming rate. The Intuitive Compass is a sure path business leaders can use to guide them towards innovation, disruptive thinking, and the creative atmosphere necessary to succeed in today's disorienting business climate.

Mike Lundgren, partner and director of innovation strategy, VML (Young & Rubicam)

What strikes one the most after reading The Intuitive Compass is the lucid and effortless way it leads the reader's mind to look into his/her decision making systemprodding one to reflect that we recognize the role of the gut or intuition in our lives but rarely acknowledge the same in public spaces. The well articulated role of play and how it needs to flow into work, the benefits of sometimes circumventing reason to tap into our reservoir of creativity are not very comfortable suggestions for minds trained to revere reason, logic and tangibles. I love the way the content pushes the reader out of his/her comfort zone to question, reflect, learn, and experience; the book caters to this whole process and at the same time doesn't favor/disfavor any view with force. Francis Cholle's book is a gift to the restless world.

Brij Bakshi, director, Doordarshan

Copyright 2012 by Francis P. Cholle. All rights reserved.

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Library of Congress Cataloging-in-Publication Data

Cholle, Francis P.

The intuitive compass : why the best decisions balance reason and instinct / Francis P. Cholle.1st ed.

p. cm.

Includes bibliographical references and index.ISBN 978-1-118-07754-2; ISBN 978-1-118-11907-5 (ebk) ; ISBN 978-1-118-11908-2 (ebk); ISBN 978-1-118-11909-9 (ebk)