Steve Garguilo - Surge: Your Guide to Put Any Idea Into Action

T his book in two words : the answer.

We live in this weird time when anyone can make anything from almost absolutely nothing.

But they have to take action to do it. And many people dont. You bought this book (or are thinking about buying this book) because you want to be among those who do.

I never set out to be an action person. When I started my first business, IWearYourShirt, it was evident, very quickly, that I had a ton that I needed to do. The premise of the business was to wear a different shirt every day of the year and on each day film a YouTube video, host a one-hour live video show, take photos, interact with an audience on Facebook and Twitter, and, oh, run and grow the actual business. Ninety-nine percent of the things that I was going to have to do on a daily basis I had never even attempted before. A few days before starting that business in December 2008, I remember thinking, How in the world will I possibly get all these things done? What have I gotten myself into?

Ultimately, I rewired my brain by learning how to take rapid action. There was no other option. The best part is that it didnt just help me with that business; its now how I approach every single thing I do.

When people started to consistently ask me, How do you get all these things done? I realized that in their frame of mind, they didnt even think it was possible to do so much. They didnt realize their action muscle existed. They didnt realize they could train it. But it can be done. Im proof.

When Im told that Im on a different level of action taking, I tell people its only because Ive built that action muscle, and anyone can absolutely build that muscle, too. There is now literally the book on how to do it. Its in your hands.

The biggest thing Ive learned about the benefit of taking action is that it isnt just about getting a ton of stuff done. The real benefit is opening yourself up to unintended consequences. Its about putting the kind of stuff out there that other people would think is scary. It means not letting things stay in your head anymore.

Since Ive embraced a bias toward action, so many things have fallen into my lap that I couldnt have possibly dreamed of. I made $1,000,000 wearing T-shirts. I made $100,000 selling my last name. And I made more than $300,000 selling my future.

Our society is so obsessed with successful people, but many dont appreciate that success is never overnight; its consistent effort and consistent action. You have to put in the work to get to that level of success.

And when you make that your lifestyle, when youve built that muscle, theres no pressure anymore. Theres no pressure of having to worry so much about this client or this gig because things will keep happening. The expression the rich get richer is true because the people who are out there making stuff happen are opening themselves up to so many more opportunities.

Everyone wants a silver bullet to make all their problems go away. Everyone wants to just read the next article, the next listicle, the next blog post, the next thing in their Twitter feed, all the best of stories of success. And its so easy to just say, OK, Ill read an article, but how many of those articles have you read at this point? Enough to fill at least a book.

The reason you keep clicking on those articles is because you havent found the answer yet.

You need this book. You need it for the steps. You need it for the framework. These are all in one place. The articles are the quick fixes that arent actually helping you make progress. This book will.

If you dont read it, youll continue to do the same things youve always done.

If youre feeling like you want change in your life, in your relationships, in your work, or wherever, this book can do that for you.

When Steve and Surge reached out to me about this book, I was skeptical. I get pitched things all the time.

Then I read the book.

If I were to write a book about taking action, I wouldnt have to. Steve and Surge have already done it.

But I have a big favor to ask of you before you start reading this book. Make sure you commit 100 percent to it. Use the book as a starting point, then commit to action.

If youre even contemplating whether you have a strong ability to take action, if you have any questions or doubts about your ability to do something, you need this book more than you know.

Unless you are extremely self-aware and you know youre absolutely so good at taking action that you couldnt possibly be any better, this book is for you.

If youre thinking, Im OK at getting stuff done, or I could be a little bit better, or I could be a lot better, or anything other than I get things done every single time, then this book couldnt be more perfect to set you up with a repeatable framework for not only just getting things done one time but getting things done every time.

When you follow the steps in the book, youre building action muscles. And the more you do them, the more they will become second nature. This book sets you on that path.

Most people want to be different or do something noteworthy in life. This book is a great framework to help you make that happen.

Youll get incredible, practical, and actionable advice. Youll get the science. Youll get the stories.

And when you finish, youll have the steps, youll have the plan, youll have the manifesto, and youll have the permission.

So go make it happen for you. Anything is possible. The rest of your life starts right now.