Kory Kogon - Presentation Advantage: How to Inform and Persuade Any Audience

We live and work in a distracted world and all of us are short on time. Any successful business professional needs to have the skills and ability to captivate and grasp the attention of their audience, whether online or in front of a live audience. FranklinCoveys Presentation Advantage gives you the tools to be a masterful and confident presenter and helps you to gain that competitive advantage in persuading your audiences to listen and take action.

Regina R. Testa, VP, Marketing, US GCO,
Xerox Corporation

Effective communication is too frequently elusive. In our daily business activities we are all too often the victims of poor presentations, dull and lifeless PowerPoint decks, and impassionate messages. Few of us possess the right skillset to be truly effective communicators. From the first page, FranklinCoveys Presentation Advantage identifies the problem and provides a clear path and the tools of how to deliver an effective, passionate message to captivate an audience within the presentations most critical first thirty seconds. This is a must-read for all managerial and executive level team members... no, for anybody who wants to be heard!

Paul Schwartz, President and CEO,
ThermoLift, Inc., and serial entrepreneur

So practical! The develop-design-deliver process is practical and powerful for all sorts of communicationfrom everyday meetings to formal presentations. Using this simple model you learn how to inject passion and purpose into any conversation. Anyone looking to truly connect with an audience will treasure this book because it provides an easy, pragmatic process to become an effective communicator, an essential skill for any professional.

Colleen Dockendorf, Vice President of
Human Resources, Ryan Companies US, Inc.

I believe one of the most common faults people have is disrespecting other peoples time. Poorly planned, developed, and delivered presentations do precisely thatwaste peoples precious time. FranklinCoveys Presentation Advantage is a well-organized, comprehensive guide that steps you through the process of creating and delivering a highly effective presentation. Its a necessary and fundamental read for anyone who is involved in the presentation process.

Michael E. Fox, President, Dainippon Screen USA

For many, public speaking or making a presentation of any sort is one of the most terrifying experiences imaginable. This book, Presentation Advantage, provides an antidote to that fear. Whether you are a first-time presenter or an experienced speaker, this excellent book offers an engaging and helpful approach to improving your communication skills. Equally important, the book provides a systematic approach to preparing and giving a talk, thus making the whole process very manageable. Through the use of examples and clear explanation, the process of presentation is demystified. Reading this book was fun and confidence-building.

Judith G. Regensteiner, Ph.D., Director of the
Center for Womens Health Research, University of
Colorado School of Medicine

Weve all been there, in another boring meeting or presentation, where were looking at our smartphones and thinking about what else we need to get done instead of listening to whats being presented. Weve all also been on the other side as well, trying to put together a compelling presentation that we hope captivates and adds value to our audience and beats out all the other noise and distractions. To date, most books have focused on all of the mechanics of delivering a good presentation. Presentation Advantage does that as well, but the real value is that the book offers the secrets to make sure youre putting together and delivering an effective presentation. As business leaders, we want to persuade others to real action, we want to lead our audiences to do things differently, and we know we need to do that in a short amount of time... this book is a must-read for anyone hoping to do just that.

Ken Ingram, SCREEN GP Americas, LLC,
VP Sales and MarketingAmericas

The key to any good message is the messenger. Without a skillful presenter, an important or powerful message will never be heard. This book can change that. In the current world of high-tech distractions and information overload, presenters have only minutes to grab attention. Presentation Advantage is the book that can teach you to make powerful messages that motivate others to change, which is no easy task. Powerful messaging is a skill that is often overlooked but is a true differentiator for top performance and results.

Erica Neubert Campbell, Head of Behavior
Change, Foreign and Commonwealth Office

Learning how to effectively inform and persuade others is a business and life skill of immeasurable value. The book Presentation Advantage is an incredible resource that teaches presentation skills applicable in todays world of unprecedented distractions and ever-shortening attention spans. The book not only provides very practical information but it is truly a fun read as well. I cant wait to share Presentation Advantage with my clients!

Gary Takacs, President and CEO, Takacs
Learning Center

Connecting with your audience is a key component of any successful presentation. FranklinCoveys Presentation Advantage shares proven methods for balancing the development, design, and delivery of effective presentations. In todays business culture, where storytelling and visual images are paramount for audience engagement, this program excels at teaching the significance of mastering both the style and technique of impactful presentations.

Jennifer Day, Sr. Manager of Sales, Training, &
Development, Georgia-Pacific Professional

Complete with practical examples, a logical methodology, useful preparation tools, wit, and humor, and all the wisdom of the late Dr. Coveys writings, Presentation Advantage is essential reading for everyone making presentations today... that is, everyone!

Craig Escamilla, Management Instructor,
Lamar University College of Business

From a personal perspective, I wish this book had been written twenty years ago... my poor audiences must have been horrified. From an HR perspective, mastering these skills gives you a competitive advantage and will accelerate your career.

Denise D. Gromley, Human Resource Director,
Diamond Drugs, Inc.

I found Presentation Advantage to be extremely helpful in enhancing my presentation skillsthe program demonstrates many new creative techniques. I am a college professor who uses both PowerPoint and Keynote slides in my lectures. By demonstrating real-world examples of successful presentations, Presentation Advantage has brought my teaching to a whole new level.

Professor Jason W. Hayes, J.D., Doane College

Copyright 2015 by Franklin Covey Co.

All rights reserved. No part of this book may be used or reproduced in any manner whatsoever without written permission except in the case of brief quotations embodied in critical articles or reviews.

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First E-Book Edition: September 2015.

Library of Congress Cataloging-in-Publication Data

Kogon, Kory.

Presentation advantage : how to inform and persuade any audience / Kory Kogon, Breck England, and Julie Schmidt.

pages cm

ISBN 978-1-941631-21-8 (paperback)

e-ISBN 978-1-941631-22-5 (electronic)