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David Blankenhorn - Thrift: A Cyclopedia

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In todays consumer-driven society, extolling the virtues of thrift might seem like a quaint relic of a bygone era. Americans have embraced the ideas of easy credit, instant gratification, and spending as a tool to combat everything from recessions to the effects of natural disasters and terrorist attacks. In David Blankenhorns new compendium, Thrift: A Cyclopedia, he reminds readers of a time when thrift was one of Americas most cherished cultural values.

Gathering hundreds of quotes, sayings, proverbs, and photographs of Blankenhorns vast personal collection of thrift memorabilia, this handsome book is a treasure trove of wisdom from around the world and throughout the ages. Readers will find insights from such varied sources as the Bible, the Quran, William Shakespeare, Karl Marx, Oscar Wilde, J. C. Penney, and Warren Buffett. Entries are serious, inspiring, occasionally humorous, and they will go a great way toward expanding the narrow perception of thrift as simple penny pinching; replacing that myopic view with one of a broader thriftone that, as William H. Kniffen puts it, earns largely and spends wisely and leads to a life of independence and comfort well into old age.

Educators and parents will find ample wisdom to pass on to the next generation about the value of hard work, saving for the future, and generosity. Historians will delight in the glimpses into the U.S. thrift movement of the 1920s. Those seeking encouragement and inspiration will find much material here for reflection on the ideals of good stewardship, diligence, and sound financial planning. As our society ails from wastefulness, growing economic inequality, indebtedness, and runaway consumerism, there could be no stronger cure than this powerful little word, thrift, which finds its root meaning in the word thrive.

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Thrift

Thrift

A Cyclopedia

BEING AN EARLY ATTEMPT TO ASSEMBLE THE BEST OF WHAT IS KNOWN FROM HISTORY AND - photo 1

BEING AN EARLY ATTEMPT TO ASSEMBLE THE BEST OF WHAT IS KNOWN FROM HISTORY AND LITERATURE ABOUT ONE OF OUR MOST PROVOCATIVE WORDS FOR THOSE WHO ARE NOT ASHAMED TO THINK ANEW ABOUT HAPPINESS EXTRAVAGANCE - photo 2 FOR THOSE WHO ARE NOT ASHAMED TO THINK ANEW ABOUT HAPPINESS,

EXTRAVAGANCE, AND THRIVING

David Blankenhorn T EMPLETON F OUNDATION P RESS WEST CONSHOHOCKEN - photo 3

David Blankenhorn

T EMPLETON F OUNDATION P RESS
WEST CONSHOHOCKEN, PENNSYLVANIA

A COMPANION TO THE TRAVELING EXHIBITION THRIFT IN SEARCH OF THE ART OF LIVING - photo 4

A COMPANION TO THE TRAVELING EXHIBITION, THRIFT: IN SEARCH OF THE ART OF LIVING WELL, AND THE REPORT TO THE NATION, FOR A NEW THRIFT: CONFRONTING THE DEBT CULTURE. VISIT THE WEBSITE: WWW.NEWTHRIFT.ORG

Templeton Foundation Press 300 Conshohocken State Road Suite 670 West - photo 5

Templeton Foundation Press
300 Conshohocken State Road, Suite 670
West Conshohocken, PA 19428
www.templetonpress.org

2008 by the Institute for American Values

All rights reserved. No part of this book may be used or reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the written permission of Templeton Foundation Press.

Templeton Foundation Press helps intellectual leaders and others learn about science research on aspects of realities, invisible and intangible. Spiritual realities include unlimited love, accelerating creativity, worship, and the benefits of purpose in persons and in the cosmos.

Designed and typeset by Gopa & Ted2, Inc.
Printed in the United States of America

08 09 10 11 12 13 10 9 8 7 6 5 4 3 2 1

Library of Congress Cataloging-in-Publication Data

Blankenhorn, David.
Thrift : a cyclopedia: being an early attempt to assemble the best of what is known from history and literature about one of our most provocative words for those who are not ashamed to think anew about happiness, extravagance, and thriving / David Blankenhorn.
p. cm.
A Companion to the traveling exhibition, Thrift: In Search of the Art of Living Well and the Report to the Nation, For a New Thrift: Confronting the Debt Culture.
Developed after a conference of scholars the author convened in October of 2005, at the request of the John Templeton Foundation, to discuss the history of thrift as an American value and practice.
Includes bibliographical references.
ISBN -13: 978-1-59947-142-6 (pbk. : alk. paper)
ISBN -10: 1-59947-142-6 (pbk. :alk. paper)
Ebook ISBN : 978-1-59947-229-4
1. Consumption (Economics)Social aspectsUnited States. 2. Saving and investmentUnited StatesUnited States. 3. Social valuesUnited StatesHistory. 4. Conduct of lifeUnited StatesHistory. 5. Social valuesUnited StatesQuotations, maxims, etc. I. Title.
HC110.C6B57 2008
332.0240097303dc22

2008006962

For Arthur and Joann Rasmussenthrivers who help others to thrive

.

If a good man thrive, all thrive with him.
George Herbert

Picture 6 Introduction Picture 7

T HIS BOOK is an extended reflection, and a preliminary bringing together of knowledge, on the English word thrift. In October of 2005, at the request of the John Templeton Foundation, I helped to convene a conference of nearly forty leading scholars to discuss the history of thrift as an American value and practice. The main thing I learned at the conference is that most leading scholars are not very interested in thrift. Moreover, among those who are interested, thrift is usually viewed as either mildly amusing, worrisomely retrograde, or both.

The very word thrift tells its own tale, being derived from the word to thrive.

JOHN LUBBOCK, THE USE OF LIFE, 1894

A prominent professor of political philosophy from Harvard, who adamantly insisted that thrift is not a virtue, and whose commissioned paper did not contain even one mention of the word thrift, asked me pointedly: Are you saying that the word thrift has to be on every page? I told him Id think about that.

So I went home and thought about it. I eventually decided that the answer to his question is Yes. A serious paper on the topic of thrift ought to contain the word thrift on every page. Or nearly every page. Or at least on one or two pages! This book contains the word thrift on nearly every page.

Im grateful to that Harvard professor, because that conference, and in particular his question, greatly deepened my interest in the subject. What was this odd idea that they could barely be bothered to study and so clearly did not believe in? Moreover, the whole experience of that conference made me realize that leading scholars are not the only ones today who are actively disinterested in thrift. The word thrift has largely fallen out of our public conversation. As a result, the whole concept sounds quaintly old-fashioned, like something your great-grandparents might have talked aboutbut not you, and certainly not your children. I began to wonder, why is this the case? Whats the real story behind this funny little word that so many people cant or dont want to say?

  1. a. The fact or condition of thriving or prospering; (obsolete)
    b. Means of thriving;
    c. Prosperous growth, physical thriving;
    d. Growing-pains.
  2. a. Savings, earnings, gains, profit;
    b. That which is saved (of something); (obsolete)
  3. a. Economical management, economy;
    b. A U.S. savings and loan association.

THRIFT, OXFORD ENGLISH DICTIONARY

To pursue the answer to this question, I needed a research methodology. I decided, for lack of a better idea, to keep it simple. Following the implicit guideline contained in the question posed by my irritated Harvard mentor, I began to search everywhere for phrases, sentences, and pages that contained the word thrift. I confess that I began with Bartletts Familiar QuotationsI knew I could find a few there! It also turns out that, unlike todays leading scholars, Shakespeare liked the word quite a bit. So did Chaucer before him. In fact, amazingly enough, so have many of the English-speaking worlds most prominent writers and leaders! Over the centuries, thrift has been repeatedly, passionately, and articulately advocated. It has also been repeatedly, passionately, and articulately denounced. Both proponents and advocates typically agree that thrift is a big idea, with high stakes for individuals and society.

Somewhere in all of my note taking, I became a genuine thrift nut. I believe in it passionately. Im a starry-eyed advocate. For so many of the problems now ailing usfrom shameful wastefulness, to growing economic inequality, to independence-killing indebtedness, to runaway mindless consumerismI believe that the philosophy of thrift is the closest thing we have to a miracle cure. As a result, I want to testify about it. I want to shout it from the rooftops. I want to convert people. And I hope that after you read this book, you will want to do the same.

However, except for an occasional editorial or attempt to clarify the narrative, I myself dont have much to say in this book. The reason is not laziness. Its thrift! First, the way to understand thrift is to get as close to it as possible. As a result, reading what I say about Benjamin Franklins view of thrift is not nearly as instructiveor as fun!as reading what Franklin himself says about thrift. No view of mine about the U.S. Savings and Loan League circa 1965 could ever be as revealing, or as interestingly expressed, as the view of the guy who served as president of the League in 1965 and therefore gave the keynote address at the Leagues 1965 annual convention. Learning what I conclude about thrift-boxes is not as good as actually seeing a thrift-box. (Thats why this book has lots of visual images.)

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