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Joel Comm - KaChing: How to Run an Online Business that Pays and Pays

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Joel Comm KaChing: How to Run an Online Business that Pays and Pays
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For nearly fifteen years, Joel Comm has been generating revenue on the web via a number of avenues. In KaChing, he shares his five primary methods of making money online, combining traditional marketing with the new, offering detailed strategies and techniques that can be applied to any niche or market. Each of the five methods is broken down into simple, practical, duplicable steps.Praise for KaChingTurning your passion into profit is Joels keystone in life, and he possesses the uncanny ability to deliver a clear road map enabling precise results, again and again. Follow Joels formulas for creating revenue streams online and youll discover a whole new level of decisive confidence, both online and in life.Gary W. Goldstein, Hollywood Movie ProducerIf you cant make money online after reading Joel Comms KaChing, you should not be allowed to drive a car or operate large machinery! Joel Comm could not have made your path to internet wealth more clear or simple. KaChing is a step-by-step guide to defining your niche, creating salable content, and driving paying customers to your site on a consistent and sustainable basis. Its time to hit the KaChing button! Read this book NOW and watch your money accumulate.Joseph Michelli, PhD, author of such internationally bestselling business books as The Starbucks Experience, The New Gold Standard, and When Fish Fly; and cofounder of WOWful ConnectionsWith Twitter Power, Joel Comm demonstrated how to build and nurture productive digital relationships. With KaChing, he teaches how to tap into your passions and create online revenue streams via several compelling models. If youre serious about creating revenue online, without having to live online, read this book and apply its best practices.David Nour, bestselling author of Relationship Economics and ConnectAbilityIf youve considered starting an online business or have one that isnt making any money, check out Joel Comms book and find your KaChing button.Alexis Martin Neely, AlexisMartinNeely.comJoel Comm is a master teacher when it comes to following your passion and becoming extremely successful with your online businesses. In this book, he tells you how you can do both, and his methods are easy enough for anyone to follow. If you have been searching for a way to profit from what your are passionate about, you must read this book!Jen Grover, creator of the Butler Bag and author of What If? and Why Not?

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Table of Contents
Copyright 2010 by Infomedia Inc All rights reserved Published by John - photo 1
Copyright 2010 by Infomedia, Inc. All rights reserved.

Published by John Wiley & Sons, Inc., Hoboken, New Jersey.
Published simultaneously in Canada.

No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc., 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 646-8600, or on the web at www.copyright.com. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 748-6011, fax (201) 748-6008, or online at http://www.wiley.com/go/permissions.

Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their best efforts in preparing this book, they make no representations or warranties with respect to the accuracy or completeness of the contents of this book and specifically disclaim any implied warranties of merchantability or fitness for a particular purpose. No warranty may be created or extended by sales representatives or written sales materials. The advice and strategies contained herein may not be suitable for your situation. You should consult with a professional where appropriate. Neither the publisher nor author shall be liable for any loss of profit or any other commercial damages, including but not limited to special, incidental, consequential, or other damages.

For general information on our other products and services or for technical support, please contact our Customer Care Department within the United States at (800) 762-2974, outside the United States at (317) 572-3993 or fax (317) 572-4002.

Wiley also publishes its books in a variety of electronic formats. Some content that appears in print may not be available in electronic books. For more information about Wiley products, visit our web site at www.wiley.com.

ISBN 978-0-470-59767-5 (cloth); ISBN 978-0-470-64442-3 (ebk); ISBN 978-0-470-64443-0 (ebk); ISBN 978-0-470-64444-7 (ebk)

Foreword
For the first time in human history, the playing field has been leveled because the Internet makes it possible for each and every one of us to plug in electronically and make money. Whether its with our own product, as the affiliate of somebody elses product, as an application for products such as the iPhone and the PulsePen, or whatever. Your fortune is waiting in front of you and this book is going to show you how to get from here to there in the smoothest, easiest, most omni-effective way possible.
If you take your passion, your problem, or your pain, you can turn it into profit and you can do it online more elegantly and effectively than any other way in human history because you can do it in the privacy of your own home. If you read my book The Richest Kids in America, 80% of them have made absolute fortunes by applying the new electronic media. The new fortune, the 21st century real estate fortune is in the Internet media. It doesnt matter when you come online, it matters that you come online, and come into total awareness that this book teaches you how to use it and maximize it to your benefit and the benefit of all those whom youre going to serve.
Each of us has content that we dont even know we have. Thanks to a book called The Long Tail, you can pick a very specific niche market and become vastly rich for the first time in human history. Its never been more exciting with companies like Google that make more profit than anybody else and has become the number one brand in the world. In eight years, theyve become bigger than Coca-Cola and Campbells Soup, and you can use the power of everything that Google has to make your product, service, or information sell in multiple ways for multiple pays. We are in the digital age. Weve left the information age, come into the digital age, and everyone has got compression and you can go straight from you and your product that you could invent in your mind today, press a button, and have it become money in your immediate tomorrows.
The beautiful thing about the Internet is that you can be the broker. Somebody else has got the market. You have got the people who want to buy it and you take the in-between fee. This book teaches you how to master money-making online, in the sweet now and now.
What youre about to read from my friend Joel Comm is how to have a massive, passive, permanent income online and have it be residual so you get paid again, and again, and again into your future.
Youre going to learn all the techniques, tricks, and secrets of how to make yourself the authority figure, with mega credibility, so people will want to throw their cash at you. Get results! Youre going to be back in the saddle of high finance again with an awareness that you didnt have before reading this great, grand, and terrific book.
Mark Victor Hansen
Co-creator, #1 New York Times bestselling series
Chicken Soup for the Soul
Co-author, Cracking the Millionaire Code,
The One Minute Millionaire, and Cash in a Flash
Author, Richest Kids in America
Introduction-Creating Your Personal KaChing Button
When the Internet took off, it introduced a whole bunch of new sounds into our lives. Weve grown used to hearing the two-note ring that tells us we have mail. We can recognize the rising sound of Windows opening up across a crowded Starbucks. And we all know the death-knell bong warning us that weve just done something wrong.
But theres one sound we dont hear on computers, even though its been part of our lives for decades: the KaChing sound a cash register makes when it opens.
Thats a real shame, because to an entrepreneur, theres no music like it.
Its not just the announcement that youre getting moneyalthough thats always very nice. Its the declaration that youve achieved success.
Youve made a sale!
You had an idea. You did the research. You created your product, and when you launched it in the marketplace ... it worked!
You were right!
People do like the idea. They like it so much, theyre even willing to put their hands in their pockets and give you their own money for it. Theres no greater proof of your ability than that.
Its an incredible feeling. Not even your first paycheck can compare to it. There are no risks involved in renting your skills to an employer. Theres no investment, so the rewards are much lower, too.
But when youre setting up your own business, when youre launching a producteven if its a product as simple as an ad-supported web siteyoure investing your time, your passion, and yes, perhaps a little of your money, too. Its the biggest test youll ever take. Its not a test of your knowledge. There are plenty of people around with brains like encyclopedias who are barely making minimum wage. This is a test of your imagination, your creativity, and your ability to get things done.
The stakes are higher, the thrills are higher, and the rewards when it all comes together are so much higher, too.
If you are the owner of a brand-new store opening your doors for the first time, you have no idea whether your dream will fly or whether youre going to be shutting down before youve even had a chance to declare your first end-of-season sale.
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