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PhD Brian E.A. Beam Maue - The Experiment That Succeeded How a Government Startup Beat Amazon, Leveraged Innovation History and Changed Air Force Culture

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PhD Brian E.A. Beam Maue The Experiment That Succeeded How a Government Startup Beat Amazon, Leveraged Innovation History and Changed Air Force Culture
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Innovation may be a buzzword du jour in entrepreneurship and business circles but knowing how to nurture and grow an innovative culture tends to be elusive. This is particularly true within a big bureaucracy and especially within government.

Few organizations learned that better than AFWERX, a government startup created to unleash the US Air Forces culture of innovation. Starting as an idea in the Pentagon, AFWERX ended up being ranked #16 on Fast Companys 2020 list of Best Workplaces for Innovators-ahead of companies such as Amazon and Intel-in less than three years time.

To guide AFWERX to its world-class cultural capabilities, co-founder and startup-years leader Dr. Brian Beam Maue developed an original strategic framework that drew upon ideas ranging from Sun Tzu to Silicon Valley. In The Experiment That Succeeded, Beam chronicles the principles and practices AFWERX used during its startup years to realize its remarkable achievements.

Bouncing between gravitas and a bit of buffoonery, Beam takes readers on a journey through his Factors Linking Organizational Will (FLOW) framework. The exploration includes right and left-brain thinking, thought-provoking culture graphics and more than 50 questions to help internalize insights absorbed along the way.

Achieving innovation success may be challenging, but it is not random.

The Experiment That Succeeded reveals hidden principles of innovation success from a truly unique voice in the world of creative cultures. By applying its lessons, organizations-even those within the government-will accelerate up the learning curve and warp reality more readily in their favor.

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Praise for The Experiment that Succeeded

"Creating innovation and making good things happen in government is not easy. But learning how to do innovation from the founder of a premier innovation unit like AFWERX makes a difficult path clearer. Beam Maue provides a sound guide to creating government innovation, giving us a conceptual framework for approaching the topic, as well as insights from first-hand lessons learned. This unique and insightful book, full of real tools to assist in forming innovation efforts, shows us why AFWERX became such an important innovation effort."

Sabra Horne, Chief, CISA Innovation Hub

(Ms. Horne's professional remarks are her own, and not to be considered representative of the DHS or the US Government)

We know that organizations benefit greatly from user-friendly processes that bring together data, diversity, and design to inform their choices, and so we were excited to join with AFWERX and share our best practices with one another. Beam's telling of The Experiment That Succeeded will help you see the kind of environment that allows such collaborations to thrive at a world class level.

Tom Kehner, Partner, theDifference

"The men and women who serve in support of our national security deserve access to the best innovation practices and cutting-edge technology that is available. AFWERX is part of a growing network of efforts designed to achieve that outcome, and The Experiment That Succeeded offers actionable considerations for building strong, inventive teams that are able to achieve outsized impact.

Morgan Plummer, National Security Innovation Network Director

(Mr. Plummers professional remarks are his own, and not to be considered representative of the DoD or the US Government)

Innovation and innovation resources are fundamental to our economic prosperity, national defense and security, and day-to-day human flourishing. As a student of how we innovate, I watched from a distance as the United States Department of Defense totally revamped their innovation infrastructure over the past 4-5 years. As I learned when I had Beam as a featured guest on the Next Frontier Podcast: his approach to building AFWERX, his historical and philosophical reference frame, and his keen focus on the human component of innovation processes have given the United States Air Force (and by extension the Department of Defense) an agile, effective, and capable institution of innovation that can adapt with the exponentially changing rate of technology and the increasingly complex geopolitical environment. Beam is a one of a kind innovator, and it has been a pleasure following his work.

Max Goldberg, Investor, Futurist, Next Frontier Podcast Host

"Our nation needs catalysts who can create game-changing solutions to troubling challenges by capitalizing upon the skills of the private sector and the armed forces. The Experiment That Succeeded provides an understanding of how to be a catalyst as Beam provides principles and structures that can also be put into successful practice. This is a useful read whether you are on the government or private sector part of an innovation team."

Brian Liesveld, Executive Director, DEFENSEWERX

Startup companies who are trying to offer their capabilities for government use often encounter a tangled web of confusing bureaucracy that frustrates and deters businesses from ever wanting to work with the government again. AFWERX and the US Air Force have been experimenting with new, simpler, business-friendly approaches, and The Experiment That Succeeded gives you engaging insight into the mindsets and actions that made that possible, from the insider's perspective of their startup years leader Beam.

Andrew Bair, Partner, Sway Ventures

Beam is a clear voice in a sea of noise. This book shows how we can make innovation happen within government and private companies alike. Engaging and substantive.

Sven Weizenegger CEO, Cyber Innovation Hub

The Experiment That Succeeded
How a Government Startup Beat Amazon, Leveraged Innovation History and Changed Air Force Culture
Brian E.A. Beam Maue, PhD

Copyright 2021 by Brian E.A. Beam Maue, PhD

All rights reserved.

No part of this book may be reproduced in any form or by any electronic or mechanical means, including information storage and retrieval systems, without written permission from the author, except for the use of brief quotations in a book review.

ISBN: 978-1-951407-58-2 hardback

ISBN: 978-1-951407-57-5 paperback

ISBN: 978-1-951407-55-1 ebook

Dedicated with gratitude

to those Spirits who are driven

to experiment and advance innovations

our future will be shaped by their deeds.

Contents

The First Reason

The First Response

The Unseen Engine

Flipping Supply and Demand

Two Secret Ingredients

External, Internal and Natural

Sisyphus Interviews Beam

Three Views From the Mountain

Introduction

This book explores one simple but ever-troubling question:

Why do some government innovation efforts succeed while others fizzle and fade?

There are many answers to that question, and these pages examine how the evidence reveals a set of common factors key to achieving innovation success. My own experiences grappling with these factors were strongest when I was leading the AFWERX (pronounced aff-works) innovation organization during our startup years. It is my hope that these insights will prove useful to you and your own innovation efforts.

AFWERX was created in the midst of urgency and uncertainty. In the summer of 2017, the senior leaders of the US Air Force issued a document declaring the Air Forces most important strategic priorities. Priority #3 was Drive innovationto secure our future. This led to a Pentagon effort to solicit ideas, frameworks and leaders for a new innovation mission; the name AFWERX did not even yet exist. I volunteered to contribute my vision and approach, and was selected to be part of the initial steering committee for AFWERXs formation. In early 2018, I was asked to become the AFWERX Mission Lead and transition AFWERX from a committee-style method of guidance to a single, unified vision for operations. I discussed that request, and its significant time impact, with my wife Karin. With her support, I accepted the duty.

In the summer of 2020, as AFWERX was concluding our third year in existence we were ranked 16th in the worldas a Best Workplace for Innovators by Fast Companys annual innovation evaluation process. They had analyzed 865 organizations from around the globe, and our ranking placed us ahead of other world-class innovators such as Amazon and Intel.

I was pleasantly surprised to see that our talented people were recognized for their incredible efforts. At the same time, it was never our goal to win world-class recognition. Earning that world-class accolade was a welcomed by-product of our continuous learning and experimentation, but the core AFWERX mission was always to help solve our warfighters challengesand we did not do that alone.

Critical portions of our best innovation practices came from our business partners such as theDifference, ROCeteer and Capital Factory as well as our nonprofit partners such as Virginia Tech-Applied Research Cooperation (VT-ARC), DEFENSEWERX and the National Security Innovation Network (NSIN). With their collaboration (and in under three years), AFWERX went from an idea written by one person to a small core team who, with the help of a motivated Coalition of the Willing, collectively produced innovations such as:

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