Scott McKain - 7 Tenets of Taxi Terry

The 7 Tenets of Taxi Terry may just save our sanity and common sense through Scott McKains distinctive and positive approach to businessand life itself.

Joe Bonsall, forty-year member of the legendary music group, The Oak Ridge Boys, and author of the bestselling book G.I. Joe and Lillie.

Scott McKains latest book, The 7 Tenets of Taxi Terry, is a must-read for any professional or organization attempting to creatively differentiate itself from the competition.

Don Hutson, coauthor of the #1 New York Times bestseller The One-Minute Entrepreneur and CEO of U. S. Learning

As the marketplace becomes more commoditized and impersonal, the more important it becomes to differentiate with customer experience that cant be copied. No one understands the art and science of customer experience better than Scott McKain. Every leader, manager, and employee in your company should read this book now!

Joe Calloway, bestselling author of Be the Best at What Matters Most and Hall of Fame professional speaker

An ultimate customer experience is not an option in business. In a world where the word commodity has become the norm, Scott McKain clarifies the all-important (and all-profitable) strategy to become different, become distinct, and become dominant in your marketplace. Buy this book. Read it. And put it into practice.

Jeffrey Gitomer, author of The Little Red Book of Selling

Scott McKain is a great storyteller and Taxi Terry delivers: it provides you what you need to know and do to provide your customers with the kind of experience that will delight them and keep them coming back for more.

Mark Sanborn, author of The Fred Factor and CEO of Sanborn and Associates

In The 7 Tenets of Taxi Terry Scott McKain clearly shows again why he is the master at teaching companies how they can out-market, out-sell and out-service their competition.

Dr. Tony Alessandra, author of The Platinum Rule and The NEW Art of Managing People

If a taxi driver can turn an everyday ride into an extraordinary experience, whats your excuse? Do your customers love you enough to sell for you? If not, theres work to be done because Taxi Terrys customers sell for him every day. Scott McKain shows you how to consistently deliver a level of service that makes you and your business distinctive in the hearts and minds of your customers with this practical and engaging book. You will want every person in your company to read this book and apply its lessons.

Randy G. Pennington, author of the award-winning bestseller Make Change Work

The unique perspectives revealed in The 7 Tenets of Taxi Terry are lessons that can be adapted to any business of any size. This book is another masterpiece from the brilliant business mind of Scott McKain.

Patricia Fripp, CSP, CPAE, former president of the National Speakers Association; one of Americas leading executive speech coaches

I have loved the story of Taxi Terry every time Ive heard Scott tell it. Its entertaining, funny, and always a crowd pleaser, as well over 100,000 YouTube viewers will attest. But there is so much more to the story. Finally, in this great book, Scott gives you a chance to go deeper into the story and learn the lessons you need to deliver a great customer service experience.

Larry Winget, television personality and six-time bestselling author of Grow a Pair and Shut Up, Stop Whining, and Get a Life!

Although all of my previous books have been inscribed by name to a few specific individuals who made major contributions to and had enormous impacts on my life, this work is simply, sincerely, and quite rightly dedicated to everyone who works hard every day.

From my father who ran a grocery store and drove a truck when I was growing up to my uncles who climbed poles in blizzards so that the lights would stay on for the community, from the single mother cleaning hotel rooms or waiting tables somewhere to the woman juggling difficult schedules and demanding personalities in an office, from the financial advisor helping clients plan for their future to the bank teller dealing with every type of person all day long and from others Ive been blessed to encounter in my travels, this book is dedicated to all individuals who bring a passion to their life and the way they make a living.

There is a glorious grandeur when a basic task such as driving a taxicab is done in an extraordinary manner. This book is not intended just to show you how to attain that standard for your organization or, even more important, for yourself. It is also written to celebrate the unforgettable individuals who are teaching these profound lessons in a simple style through the way they work and by the way they live.

Scott McKain
Henderson, Nevada
May 5, 2014

Are you ready for the best business book on the customer experience youve read in your life?

(Youll understand why this is here very soon.)

Copyright 2014 by Scott McKain. All rights reserved. Except as permitted under the United States Copyright Act of 1976, no part of this publication may be reproduced or distributed in any form or by any means, or stored in a data base or retrieval system, without the prior written permission of the publisher.

ISBN: 978-0-07-182221-3

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