Sam Conniff - Be More Pirate: Or How to Take on the World and Win

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ADVANCE PRAISE FOR BE MORE PIRATE

Sam has created something that is timely and important. It is an idea thats going to explode.

Will Hudson, founder and CEO of Its Nice That and Anyways

If youre in an industry facing disruption, the challenges are huge and the practical solutions few and far between. Be More Pirate is a dynamic framework for taking charge of the change thats coming your way. Sam has made pirates relevant again.

Adam Day-Lewin, creative director of Hearst Publishing and excreative director of Cond Nast

Be More Pirate makes modern-day heroes of names lost in history. Sam has spotted something: that millennials are natural pirates in spirit, making their own way on the high seas. Put aside the cutlass-and-parrot pirates in the Treasure Island mold. The ones he is thinking of were the model for how to break the system and create radical change.

Joy Lo Dico, London Evening Standard

Be More Pirate is a timely kick up the backside for any organization that hasnt got to grips with the disruption that faces us all. But its also an optimistic, practical, and purposeful rallying cry that a different way of organizing ourselves is possible. Who knew the rogues of the eighteenth century were going to be the role models we need for the twenty-first century.

Stephen Woodford, CEO of the Advertising Association

Be More Pirate is a call to our better natures, our more inventive, imaginative selves to rouse up and remake the world. Its time for the rebels in us all to reemerge.

Antony Mayfield, founder and CEO of Brilliant Noise

A much-needed call for more radical intention at the top. Be More Pirate is more useful, memorable, and amusing than most leadership material Ive seen, and Ive pretty much seen the lot.

Liam Black, CEO of Wavelength

Be More Pirate is a brave, original, and inspiring concept.

Syima Aslam, director and founder of Bradford Literature Festival

Be More Pirate provides high-octane inspiration in the face of unprecedented disruption. Break open the rum and immerse yourself, because Be More Pirate is a holistic strategy for success in changing times.

Sherilyn Shackell, founder and CEO of the Marketing Academy

Touchstone

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Copyright 2018 by Sam Conniff Allende

Originally published in 2018 in the UK by Portfolio. Portfolio is a publishing imprint in the Penguin Random House group of companies.

All rights reserved, including the right to reproduce this book or portions thereof in any form whatsoever. For information, address Touchstone Subsidiary Rights Department, 1230 Avenue of the Americas, New York, NY 10020.

First Touchstone trade paperback edition December 2018

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Library of Congress Cataloging-in-Publication Data

Names: Allende, Sam Conniff, author.

Title: Be more pirate : or how to take on the world and win / by Sam Conniff Allende.

Description: New York : Touchstone, [2018] | Includes bibliographical references. |

Identifiers: LCCN 2018042151 (print) | LCCN 2018043411 (ebook) | ISBN 9781982109622 (Ebook) | ISBN 9781982109615 (pbk.)

Subjects: LCSH: Change (Psychology) | Success. | Courage. | Pirates.

Classification: LCC BF637.C4 (ebook) | LCC BF637.C4 A46 2018 (print) | DDC 650.1--dc23

LC record available at https://urldefense.proofpoint.com/v2/url?u=https-3A__lccn.loc.gov_2018042151&d=DwIFAg&c=jGUuvAdBXp_VqQ6t0yah2g&r=c9Glxg4VVUANT1TVtTh3YPOCuEEIGc6AamaOr-eXNtpUk55NPCEk4gZckoX7wiRG&m=-E9T59R5ddlhvP4n9WukLUR8ZEWOo7vZFlzJFLSzJa4&s=aa1MxO3EoC8Sx8yZMp1T2lRSrgXkz4OpstYFu5G-zCU&e=

ISBN 978-1-9821-0961-5

ISBN 978-1-9821-0962-2 (ebook)

For Scarlett, Frida, and Vivi

The average man will bristle if you say his father was dishonest, but he will brag a little if he discovers that his great-grand-father was a pirate.

Bernard Williams

New Horizons, New Heroes

Three hundred years ago a small group of frustrated and underappreciated, mostly young professionals finally had enough of living in a society run badly by a self-interested and self-serving establishment. Disruption had become the constant backdrop to their lives as they faced ongoing uncertainty and mass redundancy in a world plagued by ideologically influenced international conflict. This generation felt entirely abandoned, and they were right. The odds were stacked high against them and in every single way, the rules of the day favored an elite few, and for the majority of people life was unclear, unfair, and unfulfilling.

Sound familiar?

Rather than simply voice their complaints, they chose instead to do something about the situation. No longer prepared to sit quietly and accept the bad deal on the table, they decided to break the rules and then remake the rules. Along the way, they came up with a new social code built on purposeful principles such as fair pay, fair say, social equality, freedom, and justice. And rum.

You see, the action these particular disenchanted professionals took was to turn pirate. Although such an extreme-sounding career change was arguably justifiable, these rebels, who emerged from both the Merchant and the Royal Navy, were soon denounced as enemies of humanity by the establishment they struck fear into, not only because of their unlawful buccaneering but also because of the radical and progressive ideas they represented.

These were the Golden Age pirates, and they created enough disruption at the edges of society and politics during this, the dawn of capitalism, to leave a legacy that has changed the way we live forever. Which is handy, because, some three centuries down the line, were once again in need of inspiration about the best way to give the current establishment a metaphorical kick up the backside, to better tackle the worlds looming crises.

Today we have a similarly self-interested political and business elite pressing the buttons of power, who for the most part show no sign of stepping up to the challenge in any meaningful sense. Rather than gracefully handing over a little more authority to the generations destined to live with their mistakes the longest, the folks who have already overcooked the future continue to run the show (a) in their own interests and (b) badly.