Frank Felberbaum - The Business of Memory: How to Maximize Your Brain Power and Fast Track Your Career

More praise for THE BUSINESS OF MEMORY

Franks technique is truly comprehensive, affecting the way we think across all forms of information. His Three-Dimensional Approach helps college students improve their study skills and grades in all academic disciplines.

JAMES MCGOWAN, associate provost, Adelphi University, Garden City, New York

Frank Felberbaum is a mind master. Our students placed on national and international levels in the Memory Olympics because of Franks unique program.

CAROL A. LISA, superintendent, Englewood Public Schools, Englewood, New Jersey

He who hesitatesor forgetsis lost in todays fast-paced, high-pressured business environment. Frank has helped hundreds of HIA members develop pragmatic memory improvement techniques to provide the elusive competitive edge we all strive for. Now, through his book, a broader audience will benefit from Franks knowledge and insight into the power of the human mind.

MARCY TUBLISKY, former executive director, Hauppauge Industrial Association (HIA)

Wow! This book is a gift that will enhance your life. The Business of Memory provides hundreds of tools to improve your memory skills so that you can be more influential in the business world. Its a valuable resource to refer to over and over again because it has so many treasures, so many secret tools for success.

JOSEPH MORGUESS, PH.D., former school psychologist and human relations trainer for the City of New York and the New York State Education Department

The techniques Frank Felberbaum teaches in his book have proven essential to the success of my many client relationships.

VICTORIA M. USLANER, sales manager, Four Seasons Hotel, Paris

Notice

Mention of specific companies, organizations, or authorities in this book does not imply endorsement by the author or publisher, nor does mention of specific companies, organizations, or authorities imply that they endorse this book, its author, or the publisher. Internet addresses and telephone numbers given in this book were accurate at the time it went to press.

2005 by Frank Felberbaum and Lynn Sonberg

Illustrations 2005 Robert D. Felberbaum

All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, or any other information storage and retrieval system, without the written permission of the publisher.

Mind Map and Mind Mapping are registered trademarks of the Buzan Organization.

Photo images on pages were licensed royalty-free by Corbis.

Book design by Chris Rhoads

Library of Congress Cataloging-in-Publication Data

Felberbaum, Frank.

The business of memory : fast-track your career with supercharged brainpower / Frank Felberbaum with Rachel Kranz.

p. cm.

Includes bibliographical references and index.

ISBN-13 9781594860416 paperback

eISBN-13 9781594860416

ISBN-10 1594860416 paperback

1. Mnemonics. 2. Success in business. I. Kranz, Rachel. II. Title.

BF385.F28 2005

153.1'4dc22 2004029818

We inspire and enable people to improve their lives and the world around them
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Since memory is composed of the past, present, and future, I would like to first dedicate this book in honor of my parents, Max and Ann Felberbaum, who during their lifetime provided me with a wonderful childhood filled with love and devotion. They will always be in my heart and memory.

To my wife, Jeanie, who has been my love, my best friend, and my true inspiration to write this book. This work is the culmination of the joy she has brought to my life all these years. My love for her is infinite.

To my son, Bob, and my daughter, Nancy, whom I love with all my heart and who have always been supportive of my ideas.

To my grandchildren, Catherine and Morgan: I love you very much. You are the memory of the future.

Thanks to Lynn Sonberg of Lynn Sonberg Book Associates, a wise, very perceptive, and highly knowledgeable book producer who has managed this great experience to completion. Thanks also to Roger Cooper, who has been and will be a major part of the marketing process. Theyre a great team to work with. Im extremely grateful to my editor at Rodale, Leah Flickinger, for her energy, clarity, enthusiasmand patiencein the editing of my manuscript. A salute to Jeremy Katz at Rodale for his insight and foresight in recognizing a great idea when he sees one! Rachel Kranz, a warm, very talented wordsmith and human being, transformed my thoughts, ideas, and emotions into this highly readable and important work. She has made the experience of creating this book an absolute joy.

Michael Freedman, a very good friend and business associate, convinced me to write this book and introduced me to the perfect people to get it done. The late, great Dr. Bruno Furst was my mentor and teacher. He introduced me to the memory development field and changed my life forever. Tony Buzan, a close friend, made me appreciate the unlimited power of the human brain. Thanks, Tony! Dr. Scott Parry, a longtime friend and business associate, taught me the true process of training and development. Thanks for the foreword, too, Scott!

Im grateful to Alan Alda, a great actor and delightful person to know; thanks, Alan, for the chance to film two PBS specials on memory with you.

My son, Bob, provided just the right touch by creating the graphics and also offered insightful feedback. My daughter, Nancy, gave me some highly innovative suggestions about what to include. Im grateful to you both. My brother, Harvey, provided me with the wonderful story about meeting Joe DiMaggio. Thanks, bro! My closest friends, Jerry and Diane Uslaner, have always shared their enthusiastic support for my ideas and have made my life more interesting and enjoyable. Lou Ellen-port, a wonderful and witty person and another of my closest friends, has been pushing me to write this book for the past 10 years. Thanks, Uncle Louie! Thanks always to my mother-in-law, Belle Vogel, who has given me wisdom and an appreciation for life. Im ever grateful to Richard Rothman, attorney-at-law, for all his excellent advice and for our great friendship since childhood. Thanks to Jay Maisel, one of the truly great photographers of our time, for his generosity, suggestions, and friendship.

Finally, thanks to my many clients, students, and business associates, with admiration for the success they have achieved in memory performance. You all make me very proud.

I first met Frank 35 years ago in Geneva, Switzerland. We were both working for Investors Overseas Services (IOS), he as sales training manager and I as a consultant. IOS had become world famous as a giant financial conglomerate with representatives spread across the globe.

As I sat in the back of the conference training room watching Frank go around the large, U-shaped configuration of tables and chairs, asking each of 100 participants from around the world to stand and introduce themselves by stating their names and countries of origin, I thought, Why is he wasting all this precious time? (I had taught countless instructors in my train-the-trainer workshops to dispense with introductions if the group has more than 16 participants.)