Bryan Heathman - Conversion Marketing: The Psychology of Converting Browsers into Buyers

Praise for Conversion Marketing

This book will help you attract more leads and make more sales online than you ever imagined possible. It unlocks the power of the internet for you.

~Brian Tracy,
Speaker and #1 Best Selling Author, Eat That Frog

Filled with creative ideas and historical response rates from past promotional campaigns, this book is an invaluable resource. I appreciate the fresh perspective around the simplicity of automation.

~Tom Ziglar
CEO and proud son of Zig Ziglar, author of Born to Win

Bryan Heathman is a successful entrepreneur and a genius at understanding Internet marketing. This book is filled with sound principles and valuable input on increasing response rates from promotional campaigns. I highly recommend it for anyone looking for more results and a fresh perspective on their website strategy.

~Don Hutson,
Co-Author of the #1 New York Times Best-Seller,
The One Minute Entrepreneur

This book uncovers the subtle nuances of human behavior surfing on the Internet, communicated in a clever and entertaining style. The principles combine the complex dynamics of Internet advertising and promotion which are long overdue.

~David J. Moore
Former Chairman & Founder
24/7 Real Media, a WPP Company

This is a great book to help motivate and inspire thinking around an online marketing strategy. The research on the psychology of influencing buying decisions is powerful!

~Mike Robbins, CSP
Author of Be Yourself, Everyone Else is Already Taken

Copyright 2014 Bryan Heathman

All rights reserved. In accordance with the U.S. Copyright Act of 1976, the scanning, uploading, and electronic sharing of any part of this book without the permission of the publisher constitutes unlawful piracy and theft of the authors intellectual property. If you would like to use material from the book (other than for review purposes), prior written permission must be obtained by contacting the publisher at . Thank you for your support of the authors rights.

For further information contact AudioInk Publishing
+14255266480 or email

Library of Congress Cataloging-in-Publication

Heathman, Bryan
Conversion Marketing: Converting Website Visitors into Buyers
ISBN: 978-1-61339-000-9

1.Business & Economics/Marketing/General
2.Business & Economics/Economics/General
3.Business & Economics/Sales & Selling

Distributed by AudioInk Publishing
Cover Design by DeeDee Heathman
Interior Design by DeeDee Heathman

Printed in the United States of America

For volume discounts, contact AudioInk Publishing 1-425-526-6480

Dedicated to the top 3% of marketers on the planet.

Welcome to the club.

When I started my work as an author and motivational speaker, I had a philosophy of helping people help themselves to achieve their dreams. Through this mindset, I have had the privilege of working with leading professional speakers and sharing the stage with US Presidents, professional athletes, famous CEOs and fighter pilots.

Through these life experiences, I have come to realize that life is less about what you accomplish, but it is more about who you help along the way.

Over the years, I have seen marketing tools come and go. Smartphones and social media have changed the landscape of marketing and the next disruption is right around the corner for marketers. What I enjoy about the philosophy of Conversion Marketing is that the principles hold true for decades, regardless of the latest marketing technologies.

Research reveals that consumers differ greatly in their needs and desires. Therefore, consumers must be classified into segments to properly market. In my social media endeavors, I have created distinct segments with my fans whether they are fans of my work in politics, inspiration or leadership.

A conversion strategy is a fundamental aspect to each of these segments. My thinking around what makes consumers buy has been shaped by Dan Arielys book Predictable Irrational. Conversion Marketing takes these principles further by practically applying them to website marketing and delving into the psychological buying triggers that influence online purchase behavior.

Marketing is not a static endeavor. Marketing is constantly adapting to consumer buying patterns and Conversion Marketing is one of the revolutionary changes that keeps the marketing field alive and vibrant.

As you read this work on the subject of conversion, I think you will find that Conversion Marketing is a powerful tool for impacting the bottom line in many types of marketing endeavors, from start-ups to Fortune 500 companies.

Chris Widener
Author & Professional Speaker
Author of New York Times best seller The Angel Inside

Have you ever heard the phrase, Whats old is new again? No truer words were ever spoken when it relates to building a high-performance website to convert visitors into buyers. Whether you are talking about the hottest new style in designer jeans, auto body styles or handbags, styles come and go in predictable cycles. Much like the latest fashions, what is working on the Internet such as viral marketing, social media, sweepstakes, coupons, mail-in rebates and free shipping, has been working in the offline world for decades.

Before we get to work on your website conversion rates, lets start with a shocking-but-true history lesson.

Back in the 1995, when the hottest fashions were influenced by TV shows like Friends, the concept of eCommerce was brand new. Believe it or not, massive debate and speculation arose as to whether or not eCommerce would take hold. At this time, the multi-billion dollar eCommerce pioneer Amazon was a start-up with its employees working on doors that had been modified into desks. Really!

In 1996, I was sitting around a mahogany boardroom table with a group of razor-sharp marketers employed by small company owned by Bill Gates; a privately-held image licensing company called Corbis. We were having a heated debate as to whether or not to spend our resources building an eCommerce store. eCommerce was so new then, we actually decided AGAINST building an online store as the group didnt believe it was going to take-off. Really?

Being a Marketer when eCommerce was brand-new offers amazing perspective about how to structure websites for conversion given all the changing technologies used in online marketing. Currently, the leading eCommerce companies, such as Amazon, eBay, Dell, Apple iTunes and Netflix are transacting hundreds of billions of dollars in eCommerce sales each year, which is a long cry from the days debating whether the business model of eCommerce would stick.

Today, eCommerce opportunities exist like never before and these opportunities keep expanding! Companies I work with are using eCommerce to supplement their income, make a great living, or become spectacularly wealthy leveraging the techniques in this book. It is universally understood that the Internet was, and still remains, one of the fastest-growing marketplaces ever experienced in the history of the world. It is now possible to run a highly successful business virtually anywhere in the world.