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Haroon Rashid - To the African American Hair and Beauty Industry: Where Do We Go from hair?

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Haroon Rashid To the African American Hair and Beauty Industry: Where Do We Go from hair?
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wrote this book to in order to provide the history and some leadership to an industry in the African American community that was once a pillar of economic security, back in the day. My story begins from the days of Pierre Toussaint, Americas first African American to make a successful business as a hair and beauty hairstylist.
When I look at the Hair and Beauty industry as a whole I see a troubling concern about the future for the American professional services to general consumers. Over the last twenty to thirty years there has been a tremendous shift in the style, class and professional services of operation in the African American Hair and Beauty Industry. I sometimes wonder if the professional practitioners know the difference between daytime, evening, formal and or Avant guard presentation. Or do they care about the value of perception?
I know that the public does basically rely on, and at any given time look to their so-called professional hair and beauty consultant to give them reliable personal image consultant advice and services. The problem is that more than two-thirds of the so-called professionals are likely commercial sensational operators that operate from a one-size-fits-all mentality, as it relates to fashion and imagery. This type of servicing will have a tendency sometimes, at leaving far too many in the public behind the fashion curve, and in some cases totally inappropriate for progressive appearances.
Then, there is the state of economic security for the professional operators that for the most part operate without the basic security of a Trade Union, or pension funds for their retirements, and or investment loans.
Pierre Toussaint was an African man who was brought to America from Haiti as a slave in 1787 and was given his freedom as a skilled hairstylist for the upper-class white women in New York City. He was so respected for his skills and social advocacy that The Catholic Archdiocese had considered Pierre Toussaint as a candidate for a Saint. In his biography there is a scroll that reads From Slave to Saint: Pierre Toussaint.
It is also a known fact that from the hey days the contributions made by two African American business icons, Madam C. J. Walker and Mrs. Annie Malone, the African American hair and beauty industry have played a major in the success of many businesses in the African American community. In July 1905 the great Madam C.J. Walker developed her own hair-care business called the Madam C.J. Walker products and trade union, which inspired the National Beauty Culturist League.
I believe there is a stellar history in the African American community that needs to be reinvested in and modernized for the future of twenty-first century African American cultural professionals. The formulas for success have already been applied in the past but have been abandoned in the present time; and what is needed is a new leadership to bring back the wealth and pride of the African American Hair and Beauty Industry in America.

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The African American Hair and Beauty Industry Where Do We Go From Hair - photo 1

The African American Hair and Beauty Industry:
Where Do We Go From Hair?

Published by: The Pointe! Image Book Publishing

Boston MA

Haroon Rashid, Publisher / Editorial Director

Yvonne Rose/Quality Press.info, Book Packager

Cover concept by Haroon A. Rashid

ALL RIGHTS RESERVED

No parts of this book may be reproduced or transmitted in any form or by any means electronic or mechanical, including photocopying, recording or any information storage and retrieved system without the written permission from the author, except for the inclusion of brief quotations in review.

The publication is sold with the understanding that the Publisher is not engaged in rendering legal or other professional services. If legal advice or other expert assistance is required, the services of a competent professional person should be sought.

Copyright 2020 by Haroon Rashid

Paperback ISBN #: 978-1-0878-9954-1

Hardcover ISBN #: 978-1-0878-9952-7

Ebook ISBN #: 978-1-0878-9955-8

Library of Congress Control Number: 2020913735

DEDICATION

I dedicate this book to two great American Legends and pioneers of the professional hair and beauty industry, Madam C. J. Walker, and Mrs. Annie Malone. History will show that they were one of the first African American female self-made millionaires that used their wealth to uplift their race.

History also says that they both empowered women of African descent to organize as a professional hair and beauty union. In doing this, their organizations became forces to be reckoned with on the social political platform in America.

Madam C. J. Walker was also instrumental in the support and establishment of the National Association for the Advancement of Colored People, as well as funding of African American colleges, for example, the Bethune Cookman University.

She was the mother to so many concepts and projects that I hold dear to me as a hair and beauty entrepreneur and social activist. She was also the Great-great-great Grandmother of a former client and friend of mine at the time in my salon in Atlanta Georgia, Rashids Hair Care Center, Ms. ALelia Bundles.

It was through my talks and understandings with ALelia about Madam C.J. Walker, that I gained a great respect for her services to the African American hair & beauty culture in the American society. As a professional hair and beauty specialist I found myself admiring Madam Walker and wanting to be like her, a pioneer in the African American Hair and Beauty Industry.

Her services to America and the African American Community derived from her spirit and motto I got myself a start by given myself a start. From her vision and success of Uplifting the race, I, too have devised a spirit and mission to resurrect, in my view, the apathetic African American Hair and Beauty Industry.

I also dedicate this book to all the elders that shared and motivated me to lead and pioneer, as a member of the National Cosmetology Association, The Chicago Cosmetology Association and the National Beauty Culturist League.

Most importantly to my uncle, John S. Jones (Uncle Buster), he was a professional Tonsorial Artist (Barber) and business organizer. As a young teenager, I was motivated by him to go to a barber school, then afterwards to a beauty school in Boston. it was Uncle Buster who showed me how to become an entrepreneur.

Then finally I dedicate ToThe African American Hair and Beauty Industry: Where Do We Go From Hair?To the one person in the professional beauty industry that took me under her wing and guided me to become a member in my first professional hairstylist association, National Cosmetology Association in Boston Massachusetts: the legendary Ms. Olive Lee Benson.

Acknowledgements

I can never thank enough all of the dedicated, brilliant and talented people that contributed in any way to the completion and success of this book. If there is anyone or enactments that I might have missed in this list of persons and organizations in this book I apologize and please let me know so that we can make the adjustments.

-Haroon Rashid, Founder and President of the Pointe Image & Beauty Consulting Inc.; the Friends of DuSable; the Friends of Crispus Attucks Association, Boston; and the Boston Youth Leadership Association.

My family member and social cultural mentor, uncle (Buster), John S. Jones; My cousin, International Hairstylist, Mr. James Harris; Stacey Jones, at Stacey J Salon in Boston; Dr. Carter Woodson in his book Miss-Education of the Negro; Wikipedia/Google; advisor and consultant, Reynard Allison; My coworker & friend, Norma Hughes; Mentor and salon owner, Olive Lee Benson; My former wife and business partner, Veronica Rashid Bevins; My daughter, Anita Coleman; My daughter Darya Johnson & Albert Johnson; Caribbean representative for M&M Products, Mrs. Mary Ellen Reese; Students in workshop at the Hope Academy, in Kingston Jamaica; Students workshop in Bermuda; Students at workshop in Barbados; Nassau Bahamas Grand Casino and Hotel; Models at the hair show in Trinidad & Curacao, Antilles Island; Mrs. Yvonne Rose, Editorial Director /Quality Press.info; Mr. Rahni Flowers, CEO, Van Cleef Salon; Black Enterprise magazine & the History Makers; The Life of Pierre Toussaint, written by M. L. Couve de Murville; Archbishop of Birmingham, England; Annie Malone on her rooftop garden of the Poro College Building, Photograph by W.C. Persons; Madame C.J. Walker's Wonderful Hair Grower in the permanent collection of The Children's Museum of Indianapolis; The 1997 United States Postal Services Madam C.J. Walker Preliminary Design of Commemorative Stamp; Madam Walker in a TV series based on the biography of Madam C.J. Walker by ALelia Bundles, Walker's great-great-granddaughter; Shirley Martin of the Shur-le Salon; President Nelson Mandela Speech at the Chicago IIT University; National Beauty Culturists League President, Dr. Katie B. Catalon; Mr. S.B. Fuller, President of the Fuller Products Corporation; Joe L. Dudley Sr., President of Fuller & Dudley Mastermind Business Group; Mr. Nathanial Bronner, Sr. & the Bronner Family; the Bronner Brothers Hair Show and Products; Alexander Nweeia, 1980-1981 National Cosmetology Association President; Dr. Katie B. Wickham; 1980 President of the National Beauty Culturist League; The American Health & Beauty Aids Institute members; Nathanial Bronner Sr.; George Johnson, Johnson Products; Cornell McBride Sr., M&M products; McBride Research Laboratories; Comer Cottrell, Pro-line Corp; Edward Gardner/Gary Gardner; Lafayette Glenn Jones, founder of the American Health & Beauty Aids Institute; The Face of (AHBAI) Proud Lady Logo; The Luster Products family: Precious Luster Sr., Blondell Luster , Herbert Luster Sr. , Fred Luster Sr., Jory Luster Sr, Sonja Luster-Munis and Freddie Luster; The Overton Hygienic Manufacturing Co; Reggie Wells, International Makeup Artist and Hairstylist, Andrea Walker preparing Oprah Winfrey; Reggie's Face Painting, Emmy Award-Winning Make-Up Artist-book; Bernadine Anderson, Hollywood makeup Artist: Actresses: Lena Horne, Dorothy Dandridge, Diane Carroll and Jane Fonda; Eddie Murphy; Sam Fine, professional makeup artist; Sam Fine Beauty, Beauty Basics and Beyond for African-American Women, published by Riverhead Books; Fashion Designer, Ann Cole Lowe; Costume fashion designer, Zelda Barbour Wynn Valdes; Fashion Designer, Patrick Kelly; Fashion Designer, Stephen Burrows; Ebony Fashion Fair Producer, Eunice. Johnson; Fashion Production Coordinator, Audrey Lavinia Smaltz; Ophelia DeVore, the first African-American model in the United States, 1953, Ophelia DeVore was featured on the cover of

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