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Christian Kraft - User Experience Innovation: User Centered Design that Works

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Christian Kraft User Experience Innovation: User Centered Design that Works
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User Experience Innovation is a book about creating novel and engaging user experiences for new products and systems. User experience is what makes devices such as Apples iPhone and systems such as Amazon.com so successful. iPhone customers dont buy just a phone; they buy into an experience enabled by the device. Similarly, Amazon.com customers enter a world of book reviews, interesting recommendations, instant downloads to their Kindle, and one-click purchasing. Products today are focal points, and it is the experience surrounding the product that matters the most. User Experience Innovation helps you create the right sort of experience around your products in order to be successful in the marketplace.
The approach in User Experience Innovation is backed by 18 years of experience from an author holding more than 100 patents relating to user experience. This is a book written by a practitioner for other practitioners. Youll learn 17 specific methods for creating innovation; these methods run the gamut from targeting user needs to relieving pain points, to providing positive surprises, to innovating around paradoxes. Each method is one that the author has used successfully. Taken together, they can help you create truly successful user experience innovations to benefit your company or organization, and to help you grow as an experienced expert and innovator in your own right.

  • Provides 17 proven methods for innovating around user experience
  • Helps you think beyond the product to the sum total of a customers experience
  • Written by an experienced practitioner holding more than 100 user-experience patents
What youll learn
  • Identify target users, their needs, and core tasks
  • Relieve pain points and innovate around conflicting user needs
  • Provide positive surprises and a good first impression
  • Create compelling ecosystems surrounding your products
  • Develop context-awareness in your products
  • Win the battle against organizational challenges
Who this book is for

User Experience Innovation is for product designers, product managers, application and web designers, and developers responsible for creating products and influencing their design and operation. User Experience Innovation encourages you to look at the big picture surrounding your product and service and how it is used, helping you create a successful user experience that leads to a larger, more satisfied, intensely loyal customer base.

Table of Contents
  1. Successful User Experience Innovation
  2. Identifying Target Users
  3. Identifying User Needs
  4. Identifying Core Tasks
  5. Core Task Innovation
  6. User Experience Innovation for Technologies
  7. User Experience Innovation for Applications
  8. Relieving the Pain
  9. First Impressions Innovation
  10. Positive Surprises and Wows
  11. Ecosystem Innovation
  12. Lead User Innovation
  13. Copying with Pride
  14. Innovating Around Paradoxes
  15. Innovating around Context Awareness
  16. Innovating around New Products and Users
  17. Prototyping and Verifying Solutions
  18. Meeting Organizational Challenges

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User Experience Innovation Copyright 2012 by Christian Kraft All rights - photo 1

User Experience Innovation

Copyright 2012 by Christian Kraft

All rights reserved. No part of this work may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, or by any information storage or retrieval system, without the prior written permission of the copyright owner and the publisher.

ISBN-13 (pbk): 978-1-4302-4149-2

ISBN-13 (electronic): 978-1-4302-4150-8

Trademarked names may appear in this book. Rather than use a trademark symbol with every occurrence of a trademarked name, we use the names only in an editorial fashion and to the benefit of the trademark owner, with no intention of infringement of the trademark.

President and Publisher: Paul Manning
Editorial Board: Steve Anglin, Mark Beckner, Ewan Buckingham, Gary Cornell,
Morgan Ertel, Jonathan Gennick, Jonathan Hassell, Robert Hutchinson,
Michelle Lowman, James Markham, Matthew Moodie, Jeff Olson, Jeffrey Pepper,
Douglas Pundick, Ben Renow-Clarke, Dominic Shakeshaft,
Gwenan Spearing, Matt Wade, Tom Welsh
Copy Editor: Damon Larson
Compositor: Mary Sudul
Indexer: BIM Indexing & Proofreading Services
Cover Designer: Anna Ishchenko

Distributed to the book trade worldwide by Springer-Verlag New York, Inc., 233 Spring Street, 6th Floor, New York, NY 10013. Phone 1-800-SPRINGER, fax 201-348-4505, e-mail orders-ny@springer-sbm.com, or visit http://www.springeronline.com.

For information on translations, please contact us by e-mail at info@apress.com, or visit http://www.apress.com.

Apress and friends of ED books may be purchased in bulk for academic, corporate, or promotional use. eBook versions and licenses are also available for most titles. For more information, reference our Special Bulk SaleseBook Licensing web page at http://www.apress.com/info/bulksales.

The information in this book is distributed on an as is basis, without warranty. Although every precaution has been taken in the preparation of this work, neither the author(s) nor Apress shall have any liability to any person or entity with respect to any loss or damage caused or alleged to be caused directly or indirectly by the information contained in this work.

Contents
About the Author

Christian Kraft was born in Denmark in 1967 After graduating his Masters of - photo 2Christian Kraft was born in Denmark in 1967. After graduating his Masters of Electronic Engineering in 1991 at the University of Aalborg, he joined the mobile phone industry when some of the first digital handheld mobile phones were being developed. Christian has today worked in the Mobile Device industry for more than 18 years, 14 years for Nokia, and 4 years for Sony and Hagenuk. Most of the years have been spent with strong focus on user interaction design, user experience design, and innovation.

Christian is sole- or co-inventor of some of the most used User Interfaces in the world from Nokia, as well as a number of big- and small-user experience innovations which have been and still are used by millions of mobile device users. With more than 100 patents filed under his name including a number of highly successful innovations for Nokia, Christian has proven his ability to create successful user experience innovation; he may well be one of the top three inventors in the Mobile Device industry.

You may visit his home page on kraftux.com.

What Other People Say
Harri Kiljander, PhD, Director User Experience Design, F-Secure Corporation:

If you are working in a fast-paced new product development project or have just been given the task of figuring out why an earlier product or software release is not a raving success among its targeted user base, this book is for you. Written by a creative and productive user experience designer with a long and successful track record in user experience innovation, this is a practical cookbook for product developers, marketeers, strategists, and user experience practitioners alike.

I learned to know Christian in the late 1990s when we were exploring future mobile phone user interaction opportunities in the corporate research unit of Nokia. That concept design work later found its way to about 1.5 billion Nokia mobile phones running the S40 software platform and user interface. Later on, we collaborated around topics like text input research and the seminal Navi-key user interface design.

During his career, Christian has produced and contributed to numerous innovations and patents in the field of human-computer interaction, and in this book he unfolds his experiences and insights of the user experience what and how, describing recipes to be followed and warning about dead ends to be avoided. Equipped with the user experience toolbox introduced in this book, you will get a head start in creating the next product your users and customers will fall in love with.

Michael McKay, Sr Director, Design Language and Mobile Experiences, Yahoo!Design:

Creating breakthrough innovations is something most companies dream of and pursue. Few have succeeded and many talks and books have been made about the subject. Christian Kraft is one of those authentic innovators who actually has been there and created winning concepts. He is behind 100s of patentable concepts that millions of people have used. I had the pleasure of working with Christian while at Nokia, where we joined his unique ideation techniques with User Driven Innovation into a cross organizational ideation hub.

In this book, Christian invites us into his special universe of User Experience Innovation. Christian shares stories from the birth of the telecom era with us. We are presented with the background of the first game launched in a mobile phone device and several other now iconic features. He shows how the universal values of curiosity, creativity and persistence can drive innovation into the future.

Panu Korhonen, Managing Director, Nordkapp:

Christian is the most productive inventor that Ive ever seen. If you need to get convinced, just check out how many times his name can be found in the patent databases.

Innovation requires creativity, persistence, attention to detail, and a very pragmatic mindset. Christian has all of this. Im happy that he is sharing his secrets behind his innovation power in this practical and helpful book. Its a must read if you want to be a better innovator.

Erik Anderson, Vice President, Strategy, Business Development, and Portfolio Management, Nokia:

I have worked with Christian over many years at Nokia. Christian is a classic ideas man, one of the most creative at Nokia, with many innovations and patents to his name.

Peter Dam Nielsen, Customer Experience Leader, Schneider Electric:

I have had the pleasure to work closely with Christian Kraft during almost a decade in Nokia Mobile Phones. During this time, Christian Kraft has been a constant source of inspiration to me and enriched my professional innovation abilities to a degree that made me a key inventor in Nokia and made me dedicate my professional life to constantly seek better and newer ways of meeting and exceeding the customers expectations.

With this book, Christian Kraft has deservedly established himself as one of the pioneers within User Experience Innovation and I am convinced that with this book, not only larger corporations who seek methods to increase creativity and put more focus on innovation, but also individuals who want to make innovation more tangible and concretize their ideas into intellectual property rights, will have an extremely valuable tool.

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