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Lowey Bundy Sichol - From an Idea to Disney: How Imagination Built a World of Magic

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Lowey Bundy Sichol From an Idea to Disney: How Imagination Built a World of Magic
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From an Idea to Disney: How Imagination Built a World of Magic: summary, description and annotation

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From an Idea to Disney is a behind-the-movie-screen look into the history, business, and brand of the worlds largest entertainment empire. With humorous black & white illustrations throughout, learn about the company behind the worlds favorite mouse, Mickey!
I only hope that we never lose sight of one thingthat it was all started by a mouse. Walt Disney
Today, the Walt Disney Company is the biggest entertainment company in the world with theme parks, TV shows, movie studios, merchandise, the most recognizable cartoon character in the world, Mickey Mouse. But a long time ago, brothers Walt and Roy Disney started out with just an idea. Find out more about Disneys history, the business, and the brand in this illustrated nonfiction book!
  • Find out what Walt first intended to name his famous mouse. (Hint: It wasnt Mickey!)
  • Discover behind-the-scenes magic of how Walt Disney World is run.
  • Explore the ways the Disney expanded its brand from a little mouse into media, merchandise, and more!
  • Lowey Bundy Sichol: author's other books


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    Contents

    Copyright 2019 by Lowey Bundy Sichol

    Illustrations copyright 2019 by C. S. Jennings

    All rights reserved. For information about permission to reproduce selections from this book, write to or to Permissions, Houghton Mifflin Harcourt Publishing Company, 3 Park Avenue, 19th Floor, New York, New York 10016.

    hmhbooks.com

    Cover illustrations 2019 by C. S. Jennings

    Cover design by Phil Caminiti

    Library of Congress Cataloging-in-Publication Data

    Names: Sichol, Lowey Bundy, author. Title: From an idea to Disney: how branding made Disney a household name / by Lowey Bundy Sichol. Description: New York, New York : Houghton Mifflin Harcourt Publishing Company, [2018] | Series: From an idea to... ; 1 | Audience: 010012. | Audience: 004006. Identifiers: LCCN 2018032034 | ISBN 9781328453600 (paper over board) | ISBN 9781328453617 (paperback) | ISBN 9781328530622 (E-Book) Subjects: LCSH: Walt Disney CompanyHistoryJuvenile literature. | Disney, Walt, 19011966Juvenile literature. | Branding (Marketing)Juvenile literature. | LCGFT: Biographies. Classification: LCC PN1999.W27 S53 2018 | DDC 384/.80979494dc23LC record available at https://lccn.loc.gov/2018032034

    v1.0119

    For Peyton, Carter, and Tucker, who believed in me and my idea that the world needs cool business books for kids. I love you more than anything.

    I only hope that we never lose sight of one thingthat it was all started by a - photo 1

    I only hope that we never lose sight of one thingthat it was all started by a mouse. Walt Disney

    What is the business story behind the Walt Disney Company?

    When you think of Disney, you probably think of Mickey Mouse. Thats not surprising, considering Mickey Mouse is the best-known cartoon character in the world. You probably can also name dozens, possibly hundreds, of other Disney characters. Perhaps you have been to Walt Disney World in Florida or Disneyland in California. Maybe youve watched the Disney Channel on TV, been on a Disney cruise, or seen a Disney on Broadway show.

    Today, the Walt Disney Company is the biggest entertainment company in the world. But a long time ago, it was just an idea. An idea that two brothers, Walt and Roy Disney, had in 1923. This is the story of how a company that started with the idea of a cartoon mouse grew to be worth billions of dollars and employ more than 200,000 people worldwide.

    Walt Disneys Childhood Walter Elias Disney was born on December 5 1901 in - photo 2
    Walt Disneys Childhood
    Walter Elias Disney was born on December 5 1901 in a rough neighborhood in - photo 3

    Walter Elias Disney was born on December 5, 1901, in a rough neighborhood in Chicago, Illinois. When Walt was five, the Disney family moved to a forty-acre farm in Marceline, Missouri. Walt lived there with his parents, Elias and Flora Disney, and his four siblings, Herbert (twelve years older), Raymond (ten years older), Roy (eight years older), and Ruth (two years younger).

    When youre curious you find lots of interesting things to do Walt Disney - photo 4

    When youre curious, you find lots of interesting things to do. Walt Disney

    Walt Disney had a very happy childhood and loved living on the farm He enjoyed - photo 5

    Walt Disney had a very happy childhood and loved living on the farm. He enjoyed being surrounded by animals and nature but also was fascinated by trains and the way they transported people to exciting new places. Most likely, Walts fascination with trains stemmed from his uncle Mike Martin, who was a steam locomotive engineer and traveled between Marceline and Fort Madison, Iowa.

    As you can imagine, Walt was a very creative and curious boy. His favorite thing to do was draw. Often, Walt drew the animals from the farm or the trains that steamed through his hometown of Marceline. Sometimes, Walt drew on things he wasnt supposed to, like on the side of his house with black tar or on his homework.

    When Walt was nine, his father, Elias, became sick. Elias was not able to manage the farm anymore and decided to move his family to Kansas City. Walt was devastated. He hated to leave the farm, but Elias had no other choice.

    At Walts new school he became the class clown often performing funny skits in - photo 6

    At Walts new school, he became the class clown, often performing funny skits in front of his classmates. Walt liked to make other kids laugh by drawing silly animal cartoons on the chalkboard. When Walt was fifteen, his family moved again. This time, they moved back to Chicago. Walt attended McKinley High School and took art classes in the evening at the Chicago Academy of Fine Arts. Walt did not like his high school, except for one thingdrawing cartoons for the school newspaper.

    WALTS FIRST JOBS
    In 1919 at the age of eighteen Walt moved to Kansas City looking for work - photo 7

    In 1919, at the age of eighteen, Walt moved to Kansas City, looking for work. By now, Walt had also started smoking cigarettes, a dangerous habit he continued throughout his life. Walt took a job at Pesmen-Rubin Commercial Art Studio, where he met Ub Iwerks, a man who would later become one of Walts closest friends and colleagues.

    After only one month Walt and Ub were laid off so they decided to start their - photo 8

    After only one month, Walt and Ub were laid off, so they decided to start their own company, Iwerks-Disney Commercial Artists. Unfortunately, Iwerks-Disney did not make any money and shut down shortly after it opened. Halfheartedly, Walt took a job at the Kansas City Film Ad Company, making commercials based on animation. Although he did not want to make commercials, it was there that he learned all about animation. Fascinated with his new skill, Walt decided to try to make his own animated cartoons.

    Laid off: Fired from a job, usually because the company cannot afford to keep the person.

    Walt left the Kansas City Film Ad Company and started another company with Ub, called Laugh-O-gram Films. Laugh-O-gram Films created short, animated black-and-white cartoons that became popular in Kansas City but did not generate enough revenue to cover Walts expenses. Eventually, Walt ran out of money and declared bankruptcy.

    Revenue: The amount of money a company brings in for selling its products or services. Sometimes called sales, top line, or gross income.

    Bankruptcy: When a person or business does not have enough money to pay its debts.

    Heading to Hollywood During the 1920s the only place people could watch - photo 9
    Heading to Hollywood
    During the 1920s the only place people could watch cartoons was in movie - photo 10

    During the 1920s, the only place people could watch cartoons was in movie theaters, usually just before the featured movie. All cartoons in those days came in black and white and had no sound. Artists drew each panel by hand, and most cartoons were produced in Hollywood, California, the same city where movies were made. Walt thought he had a better chance to succeed as a cartoonist if he lived and worked in Hollywood. So, at the age of twenty-two, Walt decided to move again.

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