Michael J. McFall - Grind: A No-Bullshit Approach to Take Your Business from Concept to Cash Flow?

If you have ever wondered what it might be like to open your own business, read this book. Even if you have no interest in starting a business, the insights in this book are valuable for life in general.

DR. TASHA EURICH, New York Times bestselling author of Bankable Leadership and Insight

This book is a must-read for every new start-up. Every entrepreneur needs to learn how to sell and discern good advice from bad. Mike does a great job breaking all of this down through real life examples, many of which I witnessed. Grind will be required reading in my classes.

MICHAEL WILLIAMS, Director of Entrepreneurship Activity & Director of the Business and Entrepreneurship Clinic, University of Wisconsin, Madison

This book contains the secret recipe for success for entrepreneurs: being all in every day. No one shares their unique energy and enthusiasm like Mike McFall does in Grindan exciting, energizing read for any entrepreneur or entrepreneurs-to-be.

LILLY STOTLAND, President, Vesco Oil Corporation

Entrepreneurial wisdom streams from the pages of Grind. It reads like a one-on-one conversation with a friend who is sharing the keys to entrepreneurial successthe conversation every aspiring entrepreneur dreams of having!

LEE SKANDALARIS, Chief Executive Officer, Quantum Digital Group

I enjoyed the simplicity of the message. There is no need to make it complicated. Read this book. Stick to the fundamentals and grow your start-up.

JEFF DEGRAFF, PhD, Clinical Professor, Ross School of Business, University of Michigan

If more entrepreneurs considered this message it would be great for my business because I would have more late-stage companies to invest in.

MICHAEL SOENEN, Partner, Valor Equity Partners

Reading this book is like sitting down over a glass of scotch with the author.

TREVOR GEORGE, Founder and Chief Executive Officer, Blue Wheel Media

This book is a perfect reflection of its authorboth are ruthlessly focused on the personal sacrifice, dedication, and impossibly positive attitude needed to succeed when starting a business.

DAVID HEAD, Managing Director, Alix Partners

This book reminded me once again what is important in business. I think anyone managing a business should take the time to give it a read.

ROB WARK, Chief Executive Officer, SAS Global Corporation

This book dives into the soul of the entrepreneur

SEAN ZECMAN, President, National Food Group/Zee Zees

Having done business with Mike for over two decades, this book rings true to the story and true to the author. It was as much a pleasure reading this book as it has been working with Mike for so many years.

STEVE MORRIS, President and Chief Operating Officer, Paramount Roasters

Focus and energythat is what I feel when I read this book. I think the author would say that is what it takes for a successful start-up. I got it and I love it.

JOHN JAMES, President, Renaissance Global Logistics and Republican Candidate for US Senate 2018, Michigan

One hundred percent pure McFallinsightful, humorous, and entertaining. As with all my conversations with Mike, it ended too soon!

ED HARDEN, President, Capitol National Bank

Written with the energy you would expect from an entrepreneurfast-paced, fun, and direct.

SAM BEZNOS, Chief Executive Officer, Beztak Companies

This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold with the understanding that the publisher and author are not engaged in rendering legal, accounting, or other professional services. Nothing herein shall create an attorney-client relationship, and nothing herein shall constitute legal advice or a solicitation to offer legal advice. If legal advice or other expert assistance is required, the services of a competent professional should be sought.

An Inc. Original
New York, New York
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Copyright 2019 Michael J. McFall

All rights reserved.

Thank you for purchasing an authorized edition of this book and for complying with copyright law. No part of this book may be reproduced, stored in a retrieval system, or transmitted by any means, electronic, mechanical, photocopying, recording, or otherwise, without written permission from the copyright holder.

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Design and composition by Greenleaf Book Group and Brian Phillips
Cover design by Greenleaf Book Group and Brian Phillips
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Publishers Cataloging-in-Publication data is available.

Print ISBN: 978-1-7325102-6-5

eBook ISBN: 978-1-7325102-7-2

Part of the Tree Neutral program, which offsets the number of trees consumed in the production and printing of this book by taking proactive steps, such as planting trees in direct proportion to the number of trees used: www.treeneutral.com

Printed in the United States of America on acid-free paper

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First Edition

To all the owners and operators of BIGGBY COFFEE, for teaching me everything I know about business start-ups!

FIRST, I WOULD LIKE to tell the story of my thirteen-year working relationship with the author, Mike McFall. When we first talked, I worked for Fred Deluca, cofounder of the Subway franchising organization. At that time, I had just created Franchise Brands, LLC as a vehicle for Fred and his partner to invest in concepts that we could grow through the franchise structure we had developed for Subway restaurants.

My work with the company started when I was a law student and took a summer position to negotiate leases for new Subway locations. At that time, there were 700 Subway sandwich shops. Over the years, my responsibilities in the organization grew to include all aspects of franchise development, I was a member of Freds Leadership Team, and we had created what we pridefully called a franchise development machine through which we added 1,500 locations in more than 100 countries per year.

Now with 27,000 Subway restaurants worldwide, during company strategic planning sessions Fred and I agreed it was time for the company to offer diversified investment opportunities for its stakeholders and for a new challenge for me since the development machine was running smoothly. Though the 20 or so years I spent developing the Subway franchise were exhilarating and I would not trade them for anything in the world, I accepted his offer and created an acquisition and investment organization that later became known as Franchise Brands.