Andrew Kap - 3 Words I Used To Sell 100,000 Books: A Counterintuitive Strategy For Nonfiction Authors

3 Words I Used To Sell 100,000 BooksA Counterintuitive Strategy For Nonfiction Authors Who Want To Sell Books By The Truckload, Become A Number One Best-Seller, And Turn Casual Readers Into Raving FansAndrew Kap

Awesome Marvelous Inc.

Copyright 2022 Awesome Marvelous Inc.

Published by Awesome Marvelous Inc. New York
Copyright 2022 Awesome Marvelous Inc. - All Rights Reserved.
www.AwesomeMarvelous.com
No part of this book may be reproduced or transmitted in any form, by any means (including electronic, photocopying, recording, or otherwise) without the expressed written consent of the publisher or author. The content of the book reflects the opinions of the author and is intended to be used as an adjunct to rational and responsible behavior. The author and publisher are in no way liable for any misuse of the material.

ContentsA QUICK NOTE BEFORE WE BEGIN:

By the time youre finished reading this book, youll have a completely new understanding of how books are sold.

Youll discover just how capable you are of delivering content that genuinely helps your readers.

Youll know an entirely new way of doing things.

Everything will be different.

Use this knowledge to make a better world around you.

Prologue: Why Average Just Doesnt Cut It

Let me ask you something -- how well do you expect to do as an author if your level of success is just average?

I ask because I did some research when I was putting together everything youre about to read, and unless Google was lying to me, it turns out that your typical self-published author should only expect to sell around 250 copies of their book. And were talking the entire lifetime of the book here not just that first year.

And if youre backed by a major publisher instead? Then youre looking at somewhere between 2,000 and 5,000 copies.

On average. And then thats it.

No really, thats it.

This means it doesnt matter whether you publish independently or have the deep resources of a major publisher behind you. Either way, unless you somehow find a way to break past standard industry trends, youre looking at a very high probability of barely anyone ever discovering your book.

If thats not bad enough, royalties on even a few thousand copies of your book, at best, are nothing more than a very modest payday, followed by a quick trip back to the drawing board so you can spend another few years trying to come up with something else.

And you deserve more. So much more.

Thats why this book exists.

Make no mistake, what you now hold in your hands is a high-level battle-tested plan of action for easily selling WAY more books than the industry average. But its also an approach for selling books where you can look yourself in the mirror and genuinely know you did the right thing. For you AND for your reader.

So regardless of what type of book you end up publishing, please dont take any of what you learn here lightly. Theres way more gold waiting for you in the pages ahead than you realize.

W ith that in mind, one important note before we begin

Who This Book Is (And Isnt) Meant For

The game plan described in this book has primarily been designed for NONFICTION authors who show their readers how to learn something, do something, achieve something, accomplish something, or solve a problem or challenge in their lives.

Maybe you help your readers overcome anxiety or you show them how to hit a golf ball farther or you have a unique method for getting in shape. Perhaps you teach sales or marketing or cooking or video production or some other life skill. Or you share financial tips or dating advice. Or maybe you simply motivate or inspire people to improve a certain part of their lives. But one way or another, your content gets your readers from where they are now to where they want to be.

Thats the criteria. And if Im describing you right now, then youve got a lot of magic waiting for you in the chapters to follow.

But if youre a fiction writer (or a nonfiction author who doesnt match the above description), well

While theres STILL a lot here that can be very helpful if you write fiction, please know ahead of time that there are certain things in this book that simply dont DIRECTLY apply to fiction books -- which is why I made sure to put the word nonfiction in the subtitle AND why Im including this note early enough to hopefully be featured in the free content Amazon uses as a preview. I want you fairly warned and aware of what to expect.

So if youre NOT a nonfiction author solving a readers problem, youll need to modify certain parts of what you learn in ways that wont be as obvious.

Now even with that disclaimer, Ive got a hunch that ambitious fiction writers will find their way to this book and read it anyway. So Ive included a special chapter on the best ways to tweak what I teach for ANY type of book, regardless of genre. Im sure that every reader will find it useful.

Okay then, ready to sell some books? Lets get to it

Oh, but first -- I almost forgot youve also got some free bonuses to look forward to. Youll learn about all of them near the end of the book, but if you want to get a head start on any of them now, you can access everything by going to:

www.3WordsBookBonus.com

The first extra youll get is an in-depth breakdown of how I designed this books cover -- along with reasons behind the final decision, alternate covers that didnt make the cut, and the human psychology factored in so more people would notice the book way more easily. Please enjoy.

Introduction: How Is This Even Possible?

Howd you do it, Andrew?

Howd you sell 100,000 copies of your book?

Do you really want to know how I did it?

I mean, its a pretty good question.

But if youre truly looking for answers, then the longer version of that question is actually more important

How did I sell one hundred thousand copies of my book:

100% independently, with no help or support from any massive publisher

Without any fancy bigwig marketing team

In an over-saturated market

At a time when almost everyone had less money to spend on books

With barely any paid traffic or advertising

Without gaming the system, compromising my values, or having to ask my entire network of friends and family to buy a copy

Without the same old tired tricks that get other authors to number 1 best seller, only for them to drop back off a day later and see their book vanish into obscurity

Without a literary agent

With zero industry connections

Without any pre-existing list of customers to email on launch day

Using a book cover I didnt pay a dime for and didnt even put my name on

With a title most people assumed was way too long and a subtitle most dont even know about

Hitting number 1 best-seller in multiple categories across my industry

Staying number 1 for years, ranking higher than all the big names in my category nearly every single day

While garnering thousands of 5-star reviews and ratings across the world

Inspiring massive grass roots support through enthusiastic and organic word of mouth

Connecting with other top authors in my field (who then interviewed me and shared my book with their audience)

Being invited to speak at numerous online summits for thousands of people

By utilizing basic principles of human nature and a common-sense understanding of customer psychology

While successfully competing AND dominating on the worlds largest platform for buying and reading books

In a systematic approach that can be replicated by any nonfiction author willing to follow the steps

And (best of all) absolutely LOVING the journey and feeling genuinely fulfilled in the process every single day!

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