Sue Hershkowitz-Coore - How to Say It to Sell It: Key Words, Phrases, and Strategies to Build Relationships, Boost Revenue, and Beat the Competition

Sue Hershkowitz-Coore is the master teacher of high-impact communication techniques . But dont be misled. This isnt a book just for sales professionals and those that aspire to be. This is a success guide for everyone who realizes that building rapport and persuasive communication are the keys to satisfying careers no matter what the field of specialization. As a strategist, my best advice is to buy it, learn it, implement itbefore your competition does, and youre left with no advantages other than your looks and dumb luck!

David Rich, Senior Vice President, Strategic Marketing/Worldwide, George P. Johnson Experience Marketing

Sues uplifting positive energy and easy, practical advice shine through on every page. She marries sound selling strategy with foolproof tactics, so you really cant go wrong. Its like having your own sales coach. Put Sues principles into practice and youll feel better about yourselfand youll do better, too.

Raymond Stevens, Director, Staples University, Staples, Inc.

This practical little book covers it all: important communication and telephone, writing, and presentation skills for sales success! Youll build stronger relationships when you apply the key words and strategies Sue provides.

Scott Russell, Vice President, International Sales Office, The Ritz-Carlton Hotel Company

A wonderful and practical reference tool to keep in your back pocket. Sue Hershkowitz-Coore has filled every page with nuts and bolts advice. You need this book!

Louis Beck, Chairman of the Board of U.S. Bancorp of Ohio/CEO and Chairman/CEO of Janus Hotels and Resorts

Sue Hershkowitz-Coore is the Queen of Communication, but now she has outdone herself. As a salesperson you will no longer have to worry about what to say or write. Sue supplies you with the perfect words or phrases for every situation: even the ones youd rather avoid. Ive been in sales for thirty-five years and I have profited from this book. You will, too.

Warren Greshes, author of The Best Damn Sales Book Ever

A great read for anyone who wants to improve their sales. This insightful book gives sales managers practical information that they can use immediately. These commonsense ideas are easy to understand and will make you a better salesperson.

Fred Shea, Vice President Sales, Hyatt Hotels Corporation

How to Say It to Sell It is filled with hundreds of specific, real-world selling tips to help you talk, write, and present a sales message that wins the business. Turn to any page and learn something valuable.

Howard Putnam, former CEO of Southwest Airlines, author of The Winds of Turbulence

Words truly matter How to Say It to Sell It clearly shows you how to boost sales, close deals, increase revenue, and guarantee success by choosing the right words and delivering them in a way that makes the difference. Its brilliantly simple, extremely practical, and delightfully writtenessential reading for sales winners!

Roger Dow, President/CEO, Travel Industry Association, former Marriott SVP of Global Sales

Words and how you use them are powerful tools for the successful salesperson. How to Say It to Sell It is packed with nuggets that will help you communicate better to make more sales. Your competitors might use the right words but this book will show you how to use the best words.

Mark Sanborn, author of The Fred Factor and You Dont Need a Title to Be a Leader

The critical guide to improving your persuasive selling language that needs to be in every sales professionals back pocket. Applying these ideas will increase your selling success!

Jim Pancero, author of You Can Always Sell More

Sue Hershkowitz-Coores new book is packed with pragmatic ways to sell your ideas, products, and anything else that matters. Instead of wasting your valuable time on platitudes or abstract theories, she provides real-life suggestions youll be able to use immediately. Read it and reap.

Sam Horn, fifteen-time emcee of the Maui Writers Conference, author of POP!

In todays fast-paced business environment you dont have the luxury of time to remake a first impression. How to Say It to Sell It offers countless practical and helpful hintswritten in a fun, entertaining stylea must-read for anyone looking to win business and enhance relationships.

Richard B. Green, Vice President, Association Business Development and Strategic Partnerships, Marriott International

Sales process tells salespeople what to do and Sues book tells how to do it!

Brian J. Dietmeyer, President/CEO, Think! Inc.