Lee B. Salz - Sell Different!: All New Sales Differentiation Strategies to Outsmart, Outmaneuver, and Outsell the Competition

WHAT INDUSTRY EXPERTS ARE SAYING

I have always taught sales pros to develop ways to go the extra mile. Its critical to be not only memorable but memorable because of the level of service you provide to your clients. In this book, Lee has compiled excellent strategies for doing just that.

TOM HOPKINS, Author of How to Master the Art of Selling and The Language of Sales

The perfect book for these new times. Sells Different! is a roadmap for sales success today and tomorrow with new strategies that will ensure victory in the only place that matters... your wallet. Lee has once again positioned you to get ahead and stay ahead of the emerging sales battlefield. Buy. Study. Implement.

JEFFREY GITOMER, Author of The Little Red Book of Selling

Why blend into the crowd when you can stand out? Take it upon yourself to learn the concepts in this book so you stand out and close more deals. Sell Different! is a mandate for every seller who wants to win.

ALICE HEIMAN, Chief Sales Energizer, Alice Heiman, LLC

Finally, the answers youve been looking for in one place. Lee puts it all right here and, best of all, delivers it in a way you can easily understand. The content is so good, Sell Different! wont be a book you read just once but a resource for you to access for months and years to come.

MARK HUNTER, The Sales Hunter

As soon as I read Sell Different!, I knew that I was going to add it to our sales curriculum at Kansas State. Lee offers implementable ideas that drive performance.

DAWN DEETER-SCHMELZ, PhD, J.J. Vanier Distinguished Chair and Director, National Strategic Selling Institute, Kansas State University

To create, advance, and close more sales, you need to be different. Lee is the master at helping salespeople, and Sell Different! is packed with powerful, proven strategies and engaging stories to help you up your sales game and stand out from the competition.

MIKE WEINBERG, Author of New Sales. Simplified. and Sales Management. Simplified.

In todays sales environment, the best way to cut through the noise and stand out is to sell differently. In Sell Different!, Lee lays out the specific tactics sales pros can use right away to not only get through to more buyers and win more deals but also do so at YOUR price.

ART SOBCZAK, Author of Smart Calling

We have clearly entered a new phase in business growth and commercial relationships, and Lees latest book, Sell Different!, has captured how to make that transition. One of the many messages that struck home with me was how sellers need to know, more than ever, how to harness the potential of virtual selling and remote conversations.

BERNADETTE MCCLELLAND, Commercial Conversations Academy

When you read Sell Different!, you will know how to differentiate the ways you sell. And differentiationat least the way Lee teaches itwill leave your competitors in the dust.

ROBERT W. BLY, Author of The Copywriters Handbook

It doesnt matter what youre selling, to whom youre selling, or how long youve been selling... you need to read Sell Different!, absorb the concepts, and apply them to your selling repertoire. HOW you sell is as importantor more importantthan WHAT you sell.

NANCY NARDIN, Founder, Smart Selling Tools, Inc.

Sell Different! is a masterful book, providing a wealth of ideas for how to differentiate the right way and win more deals at the prices you want.

MIKE SCHULTZ, President, RAIN Group and Author of Not Today: The 9 Habits of Extreme Productivity

Sell Different! is truly refreshing since it is packed with immediately actionable tips and techniques that any sales professional can use to sell more. I highly recommend this book to anyone, no matter the industry. This is a universal guide to championship selling.

GERHARD GSCHWANDTNER, Founder and CEO, Selling Power magazine

What is different about Sell Different! is what it isnt. It isnt another tip, hack, or technique to memorize. This book flips the script with actionable steps that put the focus on the buying experience we create as sellers and business owners, making it all about them, not about us.

CAROLE MAHONEY, Founder, Unbound Growth

Sell Different! provides many innovative strategies and tactics to sidestep the most dangerous traps in todays B2B sales. From prospecting through account management, Lee walks you through the sales lifecycle, dispelling myths and revealing best practices all along the way.

JASON JORDAN, Bestselling Author of Cracking the Sales Management Code

Your prospective clients are deciding whether to buy from you or your competitors. If you want them to choose you, the powerful strategies Lee presents in Sell Different! will make it clear you are different in a meaningful way so you get the deals at the prices you want.

ANTHONY IANNARINO, Author of Eat Their Lunch: Winning Customers Away from Your Competition

I found so much clarity in ways to Sell Different! and stand out among the strong competition we all have to face today. I counted dozens and dozens of practical ideas to try.

LORI RICHARDSON, CEO, Score More Sales, and President, Women Sales Pros

Sales books come and go. Some stick, some dont. Sell Different! is here to stay. Packed with relevant techniques that sales professionals can use straight out of the book, right now!

SIMON HARES, International Sales Professional and Sales Coach, SerialTrainer7 Ltd.

Lee continues to have his finger on the pulse of the ever-changing sales world and, with Sell Different!, he delivers another winner as he lays out how to differentiate yourself and stand out from the packregardless if youre new to sales or a sales veteran!

LARRY REEVES, COO, American Association of Inside Sales Professionals

To get the most from Sell Different!, you must first commit to be different. Take Lees advice and examples, and put them into each and every part of your sales work.

ANTHONY PARINELLO, Bestselling Author of Selling to VITO (the Very Important Top Officer)

Sell Different! reveals insights applicable to everyone from the first-time entrant into the sales profession to the seasoned sales leader looking to expand their sales base and win more deals. The foundational nature of this book will serve as the basis on which my sales program curriculum will be built to help our students master sales differentiation strategy.

TODD WILLIAMS, Executive Director, Center for Sales Leadership and Education, University of Minnesota

As a long-term proponent of genuine sales, it was refreshing to read the stories and examples Lee shares in Sell Different! to support an ethical way to help your buyers decide that your solution is the right one for them.

NANCY BLEEKE, Award-winning Author of Conversations That Sell and Developer of the Genuine Sales suite of courses

WHAT CORPORATE EXECUTIVES ARE SAYING

Lee brings a whole new perspective to modern-day sales. I love his holistic approach to the sales process, and his practical, common-sense style makes his concepts easy to understand and apply to everyday situations. I know firsthand that Lees principles work in the real worldwe worked with Lee to apply the strategies and techniques in Sell Different!