Ali Pervez - Get Your Black Belt in Marketing: 81 Power Moves to Outperform, Outmaneuver, and Outsmart the Competition

GET YOUR

BLACK
BELT

IN MARKETING

by Ali Pervez 2009 all rights reserved.

No part of this publication may be reproduced or transmitted in any form or by any means, mechanical or electronic, including photocopying and recording, or by any information storage and retrieval system, without permission in writing from author or publisher (except by a reviewer, who may quote brief passages and/or show brief video clips in a review).

Library of Congress Control Number: 2008934123

ISBN: 978-1-60037-482-1 (Paperback)

ISBN: 978-1-60037-483-8 (Hardcover)

Published by:

Morgan James Publishing

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Cover & Interior Design by:

3 Dog Design

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General Editor:

Heather Campbell

DISCLAIMER:

Information within this book does not constitute legal, financial or similar professional advice. The purchaser of this publication assumes full responsibility for the use of these materials and information. The publisher and authors assume no liability whatever on behalf of any reader of this material. Please consult applicable laws and regulations and competent counsel to ensure your use of this material conforms with all applicable laws and regulations.

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To my mother, Anees. I love you.

I will never abuse or misuse the power of marketing. It will always be used for the benefit and good of mankind.

I will have others interests ahead of my own interests at all times. I am here to serve others.

I will use the power that black belt marketing gives me to bring to market products and services that I know will make a positive difference in the lives of others.

I will defend products and services that can add positive value to the lives of others. I understand they cannot talk; I am their voice.

I will uphold to the highest ethical standards of marketing and make a positive contribution to the field of marketing.

I know marketing brings good things to life. It is what makes the invisible visible and the visible valuable. I am grateful to have the power to make this happen.

I am grateful to all the marketing masterspast, present, and futurefor making this world a better place.

Problems cannot be solved by the same level of thinking that created them.

Albert Einstein

I would like to thank a few key people who have been instrumental in bringing this book to reality. First, thanks to my wife, Ayesha, who allowed me to dedicate precious family time to the research and writing of this book, and for her ongoing love and support. Thank you! Without your support, this book would not be here today.

Next, I would like to thank Beth Bednar, who has seen my marketing career develop over the years. Thank you so much for being a dear friend, and for your confidence in my abilities. Thank you for editing this book. You took it a few notches up from the original manuscript!

Special thanks to Margo Toulouse at Morgan James Publishing for all your help. You are one of the best account representatives that I have ever worked with.

I would also like to acknowledge Publication Services, Inc., as the editorial service that makes this book read like a best seller; you did an amazing job at sharpening the sword.

I would also like to thank my friends Stu Matlow and Ed Aitken for assisting in editing the book. I tremendously respect you both.

Thank you, John Shaw and Tom Hansen. You sent me on my career many years ago and are probably the nicest guys I have ever met. I really value our friendship.

Special thanks also go to one of my mentors and extended family member David Hancock, founder of Morgan James Publishing. Your energy is contagious! Thank you for all of your support.

Thanks also to the great marketing mentors I have had over the years for teaching me all that I know today and for generously sharing your wisdom, insight, knowledge, and talent. You are remarkable individuals, who have made me who I am. This includes Bill Jones, Bill Biedenharn, Holly Hartz, Teresa Adkins, John Spence, and David Chiang. Thank you for your patience in teaching me!

I am grateful to Matt Clark for his support during the time I was writing this book. You are well on your way to being a true black belt marketer.

Finally, thanks to Zayed Khan. Thanks for always keeping me in your prayers. You are like my brother.

Most of all, thank you, the reader, for purchasing this book. I hope it not only meets your expectations but also far exceeds them. Enjoy!

When the student is ready, the master will appear. Now its your turn to earn your black belt in marketing. All it takes is eighty-one moves!

The mere fact that you are reading this book tells me a lot about you. You are most probably in the top 1 percent of business people in the world, because you have figured out the connection between sales and marketing: marketing is no more than a tool used to generate sales. Congratulations, you have passed your first test in earning your black belt in marketing!

I would like to thank you for giving me the opportunity to be your teacher. You wont be disappointed. I intend to give back far more than you could ever expect from me. I am a black belt marketer, and one of my credos is that I can only become successful when you are successful. I am here to ensure your success.

In martial arts, a black belt is a high honor and the ultimate in self-defense. As a black belt marketer, you will know and work with proven revenue-generating strategies. Using the techniques in this book will almost certainly generate significant revenue for your organization. Black belt marketing professionals are highly trained in the most powerful and cutting-edge marketing tools available and know how to get maximum results with minimal effort. The magic word black belt marketing professionals use is leverage, or the ability to get a lot from a little. Highly trained martial arts black belts can drop a person to the floor in two moves. In the same way, black belt marketers are not people you want to compete with, because they have immense marketing muscle and know how to handle the competition. In fact, there usually is no competition. Mastering just a few of the moves in this book will change the way you market forever.

In life we dont become successful by working hard, we become successful by making the right moves. In this book, you will learn eighty-one powerful marketing moves. Why eighty-one moves? Because it takes eighty-one moves to earn a first-degree Tae Kwon Do black belt. Coincidentally, when I studied the most powerful moves to generate sales revenue, I also came up with eighty-one moves.