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Judith Koke - Institution Wide Interpretive Planning

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JOURNAL OF MUSEUM EDUCATION VOLUME 33 NUMBER 3 FALL 2008 A PUBLICATION OF THE - photo 1
JOURNAL OF MUSEUM EDUCATION
VOLUME 33 NUMBER 3 FALL 2008
A PUBLICATION OF THE MUSEUM EDUCATION ROUNDTABLE
Institution Wide Interpretive Planning
Elizabeth L. Maurer
Judy Koke and Marianna Adams
Cheryl Meszaros
Comprehensive Interpretive Plans: The Next Step
in Visitor Centeredness and Business Success?
Judy Koke
Transformation and Interpretation:
What is the Museum Educator's Role?
Jennifer Wild Czajkowski and Shiralee Hudson Hill
Scott G. Eberle
Building Balance: Integrating Interpretive Planning
in a Research Institution
Jim S. H. Hakala
Beth B. Schneider
An Evaluation of the Effectiveness
of National Park Service Interpretive Planning
Marcella Wells
Marianna Adams and Judy Koke
Jes Koepfler
First published 2008 by Left Coast Press, Inc.
Published 2016 by Routledge
2 Park Square, Milton Park, Abingdon, Oxon OX14 4RN
711 Third Avenue, New York, NY 10017, USA
Routledge is an imprint of the Taylor & Francis Group, an informa business
Copyright 2008 Museum education roundtable
All rights reserved. No part of this book may be reprinted or reproduced or utilised in any form or by any electronic, mechanical, or other means, now known or hereafter invented, including photocopying and recording, or in any information storage or retrieval system, without permission in writing from the publishers.
Notice:
Product or corporate names may be trademarks or registered trademarks, and are used only for identification and explanation without intent to infringe.
Send manuscript correspondence to Elizabeth Maurer, Editor, Journal of Museum Education, phone (571) 247-7155, email: JMuseEd@gmail.com.
Production and Composition by Detta Penna, Penna Design, Abbotsford, British Columbia
ISBN 13: 978-1-59874-806-2 paperback
"The purpose of a[n]...Institution-wide Interpretive Plan...is to define or articulate the intellectual framework that connects the mission of an organization and its collections with the needs and interests of its audiences."
(Comprehensive Interpretive Plans: A Framework of Questions, Marianna Adams and Judy Koke)
In our first conversations on this topic, the guest editors and I discussed the differences between interpretive planning for programs and interpretive planning on an institutional level. Museum educators are accustomed to writing interpretive plans that set goals for the visitor experience, drawing upon content and collections to support the message and using innovative techniques to engage people in the museum experience. I wondered how an institution wide plan went beyond program planning. As Hudson Hill and Wild Czajkowski explain ("Transformation and Interpretation: What is the Museums Educator's Role?"), institution wide interpretive planning involves more than developing a strategic plan. It's an interdisciplinary approach whose end goal is to promote more dynamic interaction between visitors and objects. It's an area where educators have the credentials, passion, and ability to lead change.
It's a natural step to extend the techniques of planning for a program to planning for the entire institution. It's a big idea, really, and radical when you think about it: get everyone at the museum to develop a plan that will guide every aspect of the museum's mission from collections, to programming, to the web site, to exhibitions. However, it is a challenging proposition. How can an institution put aside departmental divisions to develop a plan?
At a time when many museums are rethinking their relevancy and relationships with audiences, institution wide interpretive planning puts educators at the center of decision making by drawing upon their leadership skills and audience-focused outlook to transform the museum experience. It's a process that can be applied to any museum regardless of subject matter or size. I would encourage you to draw inspiration from the examples and techniques that are profiled in this issue.
Liz Maurer
Elizabeth L. Maurer is the Director of Operations for the National Museum of Crime & Punishment in Washington, DC.
JOURNAL of MUSEUM EDUCATION
A PUBLICATION OF THE MUSEUM EDUCATION ROUNDTABLE
Editor
ELIZABETH MAURER
Director of Operations
The National Museum of Crime & Punishment
Institution Wide Interpretive Planning
Guest Editors
Judy Koke
Deputy Director of Education and Public Programming, The Art Gallery of Ontario, Canada
Marianna Adams
President, Audience Focus, Inc.
Editorial Advisors
AMELIA CHAPMAN, Curator of Education, Pacific Asia Museum
CYNTHIA COPELAND, Principal, The OutSourced Muse
MARK HOWELL, Director of Education, American Civil War Center at Historic Tredegar
LYNN MCRAINEY, Director of Education, Chicago History Museum
SUSAN SPERO, Associate Professor, Museum Studies, John F. Kennedy University
SCOTT WINTERROWD, Assistant Curator of Education, Meadows Museum at Southern Methodist University
Outside Readers
ERIK HOLLAND, Interpretive Program Associate-Historic Sites Minnesota Historical Society
CYNTHIA ROBINSON, Director of Museum Studies, Tufts University
The Museum Education Roundtable (MER) is a nonprofit organization based in Washington, DC, dedicated to enriching and promoting the field of Museum Education. Through publications, programs, and communication networks, MER fosters professionalism, encourages leadership, scholarship, and research in museum-based learning, and advocates the inclusion and application of museum-based learning in the general education arena. For more information on MER and its activities, please contact via email at info@mer-online.com, or on the web at www.mer-online.org. Members receive the Journal of Museum Education as a benefit of membership. Write to MER at PO Box 15727, Washington, DC 20003.
From the Guest Editors
Our Full Share of Delight and Content
Judy Koke & Marianna Adams
There is an old children's poem that comes to mind when thinking about the potential of the museum experience. It goes something like this: "Jill came from the fair with her pennies all spent. She'd had her full share of delight and content." In our experience, we've found that museum practitioners dearly want their visitors to feel delight and content after visiting the museum. We know that it happens for some people but not all and so we constantly tinker with exhibitions and programs to increase the likelihood that more and more visitors will have "peak" or transformative experiences in the museum. In this time of economic insecurity the competition for visitors will only be more intense and tinkering around the edges will no longer be enough. The articles and case studies in this issue support the idea that only substantial institutional shifts in thinking about the visitor experience can create a level of delight and content that makes a real difference in visitors' lives.
The issue begins with Cheryl Meszaros' erudite illumination of the concepts of Hans-Georg Gadamer as they frame a philosophical foundation for thinking about interpretation in "Un/Familiar." She challenges us to see understanding as "part of an ongoing process, rather than an act that is completed." Within this process we are invited to re-examine the notions of prejudice and authority as they operate in the museum for staff and visitors alike.
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