Peter Pringle - Electronic Media Management, Fourth Edition
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- Year:1999
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ELECTRONIC
MEDIA
MANAGEMENT
Fifth Edition
Peter K. Pringle MichaelF. Starr
ISBN 13: 978-0-240-80872-7ISBN 10: 0-240-80872-X
Table of Contents
Preface | xiii |
Acknowledgments | xv |
CHAPTER 1: BROADCAST STATION MANAGEMENT | |
Management Defined | |
Evolution of Management Thought | |
The Classical School | |
The Behavioral School | |
Management Science | |
Modern Management Thought | |
Management Thought in the Twenty-first Century | |
Management Levels | |
Management Functions | |
Planning | |
Organizing | |
Influencing or Directing | |
Controlling | |
Management Roles | |
Interpersonal Roles | |
Informational Roles | |
Decisional Roles | |
Management Skills | |
Influences on Management | |
The Licensee |
The Competition | |
The Government | |
The Labor Force | |
Labor Unions | |
The Public | |
Advertisers | |
Economic Activity | |
The Broadcast Industry | |
Social Factors | |
Technology | |
Whats Ahead? | |
Summary | |
Case Study | |
Exercises | |
Notes | |
Additional Readings | |
CHAPTER 2: FINANCIAL MANAGEMENT | |
The Accounting Function | |
Planning Financial Records | |
Preparing Financial Statements | |
Cost Controls | |
Monitoring Financial Progress | |
Whats Ahead? | |
Summary | |
Case Study | |
Exercises | |
Notes | |
Additional Readings | |
CHAPTER 3: HUMAN RESOURCE MANAGEMENT | |
The Functions of Human Resource Management | |
Staffing | |
Orientation, Training, and Development | |
Compensation | |
Safety and Health | |
Employee Relations | |
Human Resource Management and Trade Unions | |
The Union Contract |
Union Negotiations | |
Reasons for Joining a Union | |
Working with Unions | |
Human Resource Management and the Law | |
Equal Employment Opportunity | |
Sexual Harassment | |
Computer Use | |
Whats Ahead? | |
Summary | |
Case Study: Television | |
Exercises | |
Case Study: Television | |
Exercises | |
Notes | |
Additional Readings | |
CHAPTER 4: BROADCAST PROGRAMMING | |
The Audience | |
The Program Department | |
Functions | |
Organization | |
The Program Manager | |
Responsibilities | |
Qualities | |
Influences | |
Radio Station Programming | |
Formats | |
Program Sources | |
Strategies | |
Television Station Programming | |
Program Sources | |
Programming Factors | |
Scheduling Strategies | |
Programming the Network Affiliate | |
Network-Affiliate Relations | |
Network Programming | |
Scheduling | |
Programming the Independent Station | |
Programming and the Station Representative |
Programming for Children | |
Programming and the Community | |
Whats Ahead? | |
Summary | |
Case Study: Radio | |
Exercises | |
Case Study: Television | |
Exercises | |
Notes | |
Additional Readings | |
CHAPTER 5: BROADCAST SALES | |
The Sales Department | |
Functions | |
Organization | |
The General Sales Manager | |
Responsibilities | |
Qualities | |
Time Sales | |
The Rate Card | |
Sales Policies | |
Local and Regional Sales: The Account Executive | |
National Sales: The Station Rep | |
Research and Sales | |
Audience Measurement Terminology | |
Whats Ahead? | |
Summary | |
Case Study: Radio | |
Exercises | |
Case Study: Television | |
Exercises | |
Notes | |
Additional Readings | |
CHAPTER 6: BROADCAST PROMOTION | |
AND MARKETING | |
The Promotion and Marketing Director | |
Responsibilities | |
Qualities |
The Promotion Plan | |
Audience Promotion | |
Promotion Methods | |
Sales Promotion | |
Promotion Methods | |
Whats Ahead? | |
Summary | |
Case Study: Radio | |
Exercises | |
Case Study: Television | |
Exercises | |
Notes | |
Additional Readings | |
CHAPTER 7: BROADCAST REGULATIONS | |
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