Naomi Klein - No LOGO

Naomi Klein is an award-winning journalist, author and filmmaker. Her most recent book, The Shock Doctrine: The Rise of Disaster Capitalism , was a New York Times and number-one international bestseller; it is being translated into twenty-seven languages. She writes an internationally syndicated column for The Nation and The Guardian (UK), is a contributing editor at Harpers and a reporter for Rolling Stone . In 2004, she released The Take , a feature documentary about Argentinas occupied factories, coproduced with director Avi Lewis. She is a former Miliband Fellow at the London School of Economics and holds an honorary Doctor of Civil Law degree from the University of Kings College, Nova Scotia.

www.naomiklein.org

Praise for No Logo

Klein is a gifted writer; her paragraphs can be as seductive as the ad campaigns she dissects.

The New York Times Book Review

Energetic and optimistic, Ms. Klein incarnates [her] generations invention of the North American left.

The New York Times

Klein is a sharp cultural critic and a flawless storyteller. Her analysis is thorough and thoroughly engaging.

Newsweek.com

Nothing short of a complete, user-friendly handbook on the negative effects that 90s uberbrand marketing has had on culture, work and consumer choiceAn encyclopedic compilation of the decades fringe and mainstream anti-corporate actions and mindsets.

The Village Voice

What corporations fear most are consumers who ask questions. Naomi Klein offers us the arguments with which to take on the superbrands.

Billy Bragg

Just when you thought multinationals and crazed consumerism were too big to fight, along comes Naomi Klein with facts, spirit and news of successful fighters already out there. No Logo is an invigorating call to arms for everybody who wants to save money, justice or the universe.

Gloria Steinem

Naomi Kleins trenchant book is the perfect introduction to and explanation of those stunning events [in Seattle]. This book is the very essence of cool.

The Globe and Mail (Toronto)

To understand how branding drives the global market, you couldnt ask for a better guide than Naomi Klein.

The Toronto Star

A powerful and passionate book.

National Post (Canada)

No Logo has been a word-of-mouth sensation, giving voice to a generation of people under thirty who have never related to politics until now. The band Radiohead were so inspired by No Logo that they have banned corporate advertising from their British tour, deeming all venues logo free. Naomi Klein might just be helping to reinvent politics for a new generation.

The Guardian (UK)

The Das Kapital of the growing anti-corporate movement.

The Observer (London)

A brilliant account of how Nike, Starbucks, McDonalds, etc., branded the industrialized world, and how the most exciting strand of radical politics is now bound up with resisting their kulturkampf Fantastic and inspiring.

The Times Literary Supplement (London)

A brilliant book.

The Times (London)

This entertaining exposure of corporate culture resonates with disillusion.

The Independent (UK)

A riveting, conscientious piece of journalism and a strident call to arms. Packed with enlightening statistics and extraordinary anecdotal evidence, No Logo is fluent, undogmatically alive to its contradictions and omissions and positively seethes with intelligent anger.

The Observer (London)

If the world really is just one big global village, then the logo is its common language understood byif not accessible toeveryone. In No Logo , Klein undertakes an arduous journey to the center of a post-national planet. Starting with the brands birth, as a means of bringing soul to mass marketing, she follows in the logos wake and notes its increasing capacity for making the product subservient. Beyond this she reaches her core argumentthe now uneasy struggle between corporate power and anti-corporate activismvia sweatshop labor, submerged identity, and subversive action. Part sociological thesis, part design history, No Logo is entirely engrossing and empathetic.

GQ (UK)

For Avi

You might not see things yet on the surface, but underground, its already on fire .

Indonesian writer Y.B. Mangunwijaya, July 16, 1998