Michael R. Drew - Brand Strategy 101: Your Logo Is Irrelevant - The 3-Step Process to Build a Kick-Ass Brand

Simple, Practical Steps To Effective Branding February 7, 2013

I've been in business for over 28 years and there are many opinions on branding that in addition to being confusing are unsuccessful. What I like best about this book is the information is understandable with tremendous research behind it that proves the process works! Einstein said, "If you can't explain it simply, you don't understand it well enough."

I feel confident using the three-step process because it's simple, based on trends and common sense and easy to understand and explain. Most business practices and strategies never become that simple and that instills doubt in the mind of the business person and I believe that alone can kill a business. The information in this book is simple, practical, effective and confidence-building. I'm using it and have already recommended it to others!

~K. Rudolph (San Diego, CA)

Practical, insightful and easy to implement, March 2, 2013

This was great! If you're looking for a comprehensive, jargon-free roadmap for building your brand, then I highly recommend this. Not only is it written in a fun, engaging style, I've learned some really useful insights that I'm incorporating into my brand strategy for my own business. Worth a read :-)

~LeanneB

Making Branding Clear in our current environment, February 22, 2013

This ebook is a fabulous lead in to the Pendulum book. Short, easy read - that really hit's it home on branding. A must for anyone attempting to get any sort of message across - especially, writers, bloggers, business owner and thought leaders. It makes branding clear in our current environment.

~SystemsGirl Jenn Cockton (Canada)

What Branding In The 21st Century Looks Like, February 12, 2013

If you are ready to differentiate your brand and be unique, this book is a must-read. The author uses real-life examples of branding successes (and failures) drawing from the big boys like Playboy, McDonald's, Coke and Walmart! Based on the teaching of Roy H. Williams (also known as the Wizard of Ads) Michael uses historical and close to precise future predications on how branding will "stick" in the minds of your audience and customers in the 21st century's Twitter feed-Facebook Post social media dominated world.

A good story telling read with examples and techniques for those who want to learn about what works in branding and why. The concepts in this book will teach you how to stand out from the crowd and more importantly "shows" you that brand creation SHOULDN'T be a mind wrecking and tedious process. It's simple and easy to understand and will leave you with a lot of "aha" moments that will propel you into taking actions to look at your brand with a new set of lens so to speak, so your brand always remains relevant.

~Loshini

Branding New, February 7, 2013

How to differentiate yourself in today's overloaded marketplace? Branding, whether personal or professional. Most people don't really understand the concept of branding, but Michael R. Drew apparently does. Here he's written an engaging book that takes you through the process of branding, and what you need to know to become your own brand, today, in today's society. He looks at what's important, what to avoid, how to recognize what works (and how to avoid what doesn't). As a writer who's seeking to have more of an impact in the marketplace, I myself found this a lively and easy-to-follow guide. And I think this book will be a valuable tool for anyone seeking to become better in business, or just become better known.

~R. Hughes (New York, NY United States)

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Welcome to this series of books explaining aspects of the concepts that Roy H. Williams and I uncovered in our book Pendulum: How Past Generations Shape Our Present and Predict Our Future.

In Pendulum, we explored the shifts in society in over 3,000 years. We arrived at our findings by sifting through historical events, literature, visual arts, politics, religion, and by poring over works as disparate as the Bible, the Commentaries of Caesar, Le Mort d'Arthur, England's "Magna Carta," America's Declaration of Independence and the United States Constitution, "The Waste Land" and Gone with the Wind. We listened to music from Bach to the Beatles to Beyonc and beyond. We tried to figure out why certain aspects of society seemed to resurface time and time again.

And you know what we discovered? That society shifts on an invisible pendulum every 40 years or so. We move back and forth from what we call a ME Cycle when the emphasis is on individualism, hear-worship, larger-than-life egos, free expression and a kind of egocentrism to a WE Cycle when people are more inclined to work together for the common good, to prefer the truth to empty slogans, to crave for things that are real, raw and relevant, to be spoken to as adults. (We're currently in a WE Cycle, by the way, in case you hadn't noticed.)

We also found, that with the publication of Pendulum, that people were looking for how they could apply its concepts to their life and business. That's why we created these e-books: to help you see where Pendulum can work for you. To see where you can put Pendulum into action.

Here, in this installment, we look at what a brand is, and what you can do to establish and strengthen your brand. We look at the kind of marketing that people respond to today, in our current society with its emphasis on shared values, and how something can look wrong but be totally right for attracting customers.

Welcome to this e-book on putting Pendulum to use. Thanks for joining us.

Michael R. Drew

Branding.

It's a buzzword thrown around in marketing circles, but what is branding, exactly? And do you really need to pay attention to it?

Branding has different meanings, such as to mark by something (as with cattle) or to make a mark by charring. But in marketing it's about differentiation and recognition. My co-author Roy H. Williams defines branding as the sum total of all the things a company says about itselfthe things that pop into your customers minds when they hear your name. We'll explore this concept a little more shortly.

Your brand needs to appeal to the values of the current generation. What matters most of all with brand