Josh Linkner - The Road to Reinvention: How to Drive Disruption and Accelerate Transformation

The Road to Reinvention is a must-read if you want you and your team to reach the next level. Full of practical advice and engaging, illuminating anecdotes, Linkners message is powerful, relevant, and inspiring.

Keith Ferrazzi, author, Never Eat Alone and Whos Got Your Back

In The Road to Reinvention, Josh Linkner creates a clear path for how to achieve transformative changethe key to all future growth and success.

Bill Emerson, CEO, Quicken Loans

Through clear principles and examples, Josh Linkner makes it easier for anyone to reinvent their brand, company, or even career. The Road to Reinvention creates a template to understand the critical leadership challenge of the decade: disrupt or be disrupted.

David Butler, VP, innovation and entrepreneurship, the Coca-Cola Company

Dont let your competition read this book before you do. The Road to Reinvention offers powerful insights and navigable paths forward for both personal and business reinvention. Josh Linkner is a singularly thoughtful entrepreneur who understands how to illuminate a vision of the possible.

Don Katz, CEO and founder, Audible

Protecting your existing model is no longer an option. The Road to Reinvention provides the tools you need in order to be the disruptor instead of becoming disrupted. A must-read.

Steve Blank, professor, Graduate School of Business, Stanford University, and author, The Startup Owners Manual

As someone who has had to reinvent many times to stay on top, I highly recommend Josh Linkners book. The Road to Reinvention will help you come out ahead, even when facing the roughest circumstances.

Les Gold, star, Hardcore Pawn, and author, For What Its Worth

With stories of people and companies that have succeeded (and failed) to reinvent, Josh Linkner shows you how to harness disruptive creativity so you end up on the side of success. I wish I had this book years ago!

David Meerman Scott, author, The New Rules of Marketing and PR

With the pace of innovation and resulting changes in consumer behavior, no company can afford to sit still. Growing a successful company requires creative assessment and disruption. In The Road to Reinvention, Josh Linkner illustrates how to lead your employees not only to accept but embrace the need for continuous reinvention.

Carol Kruse, global CMO, Tough Mudder, and former CMO, ESPN

The Road to Reinvention is a powerful wake-up call for any organization, whether already thriving or looking for inspiration. Its also a toolkit for entrepreneurs seeking to build the next big thing.

Andrew Yang, founder and CEO, Venture for America, and author, Smart People Should Build Things

The Road to Reinvention is a valuable guide for renewing your organization in this age of disruption. Josh Linker, having created a wide array of successful businesses, shares his proven methods for leading innovation. The Road to Reinvention is a must-read for anyone who needs transformational tools to remake their organization.

Jeff DeGraff, professor, Ross School of Business, University of Michigan, and author, Innovation You

Josh Linkner is one of the most creative thinkers on the planet. The Road to Reinvention contains his prescriptions for changing your product mix, your approach to the marketplace, and even your customers. Read this book if you want your company to thrive in todays crazy competitive marketplace.

Nick Morgan, president, PublicWords, and author, Power Cues and Trust Me

Already in a creative field, I found the tools and exercises in The Road to Reinvention encouraged me to think about things differently, from songwriting to expanding my business and brand. Thank you for a great follow-up to Disciplined Dreaming!

Earl Klugh, GRAMMY Awardwinning guitarist, songwriter, and producer

Innovative approaches are the drivers of all human progress. In The Road to Reinvention, Josh Linkner shows you exactly how to reinvent your business and career with stunning precision.

Brad Feld, cofounder, Tech Stars and Foundry Group, and author, Do More Faster and Venture Deals

The Road to Reinvention reflects true insight from a successful entrepreneur who has spent a career in the trenches of creative disruption. Josh Linkner has taken the concept of reinvention and broken it down into actionable, specific insights that can be put into practice on a daily basis.

Al Callier, VP, strategic innovation, Universal Studios

The Road to Reinvention gives readers a clear path for renewal and resilience that is compelling, insightful, and practical. Josh Linkner presents a blueprint for leaders to follow so they are able not just to stay in the game but to stay ahead of it.

Brian Owens, head, global brand strategy, eBay Inc.

Josh Linkner is among a rare breed of entrepreneurs. Driven and successful, yet reflective, cognizant that personal growth and professional success are intricately linked. In The Road to Reinvention he provides the most compelling case Ive encountered for approaching todays increasingly complex business environment in a disruptive manner, all while inspiring us to truly begin living the life weve imagined for ourselves.

Dave Zilko, president and vice chairman, Garden Fresh Gourmet

The Road to Reinvention is a thought-provoking work that offers a clear process for ongoing creative disruption. Josh Linkner has lived the process of leading a hyper-growth organization. The Road to Reinvention provides insight and inspiration through engaging stories, powerful examples, and easy-to-follow processes. Highly recommended.

Scott Dorsey, CEO and cofounder, Exact Target

Josh Linkner is an expert on reinvention, and this book is a must-read. The Road to Reinvention is a fascinating new roadmap to help you envision the future and control your own destiny.

Michael Abrashoff, US Navy Commander, and author, Its Your Ship

THE ROAD TO REINVENTION

JOSH LINKNER

Cover design by C. Wallace

Cover image: Evolution iStockphoto/jgroup

Copyright 2014 by Josh Linkner. All rights reserved.

Published by Jossey-Bass

A Wiley Brand

One Montgomery Street, Suite 1200, San Francisco, CA 94104-4594

www.josseybass.com

No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, Inc., 222 Rosewood Drive, Danvers, MA 01923, 978-750-8400, fax 978-646-8600, or on the Web at www.copyright.com. Requests to the publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, 201-748-6011, fax 201-748-6008, or online at www.wiley.com/go/permissions.