Pink - A whole new mind : why right-brainers will rule the future

PRAISE FOR

A Whole New Mind

This book is a miracle. On the one hand, it provides a completely original and profound analysis of the most pressing personal and economic issue of the days aheadhow the gargantuan changes wrought by technology and globalization are going to impact the way we live and work and imagine our world. Then, Dan Pink provides an equally original and profound and practical guidebook for survivaland joyin this topsy-turvy environment. I was moved and disturbed and exhilarated all at once. A few years ago, Peter Drucker wondered whether the modern economy would ever find its Copernicus. With this remarkable book, we just may have discovered our Copernicus for the brave new age thats accelerating into being.

Tom Peters

[Pinks] ideas and approaches are wise, compassionate, and supportive of a variety of personal and professional endeavors. Its a pleasant and surprisingly entertaining little trip as he explores the workings of the brain, celebrates the proliferation and democratization of Targets designer products, and learns to draw and play games, all as a means of illustrating ways we can think and live in a better, more meaningful and productive manner. What surprised me about this book is how Pink realized that to empower individuals, its necessary to really understand and act upon the powerful socioeconomic forces that shape the world economy. Unlike many of the recent xenophobic screeds that rail against the evils of outsourcing, Pink has figured out several paths that individuals and society can pursue that play to our strengths. So if Pink is correct, were almost there. All it may take is for individuals and institutions to recognize this reality by using the tools we already possess. And that may well require A Whole New Mind.

The Miami Herald.

Since Pinks... Free Agent Nation has become a cornerstone of employee-management relations, expect just as much buzz around his latest theory.

Publishers Weekly

A breezy, good-humored read... For those wishing to give their own creative muscles a workout, the book is full of exercises and resources.

Harvard Business Review

Former White House speechwriter Daniel H. Pink, an informed and insightful commentator on social, economic, and cultural trends, has questioned the conventional wisdom from which most Americans draw their thinking on the way the world works. The author of this well-researched and delightfully well-written treatise delivers that assertion after transporting the reader through a consciousness-awakening examination of how the information age, characterized predominantly by L-Directed (left brain) Thinking is being superseded by an age of high concept and touch, which brings R-Directed (right brain) Thinking more into play. The L-Directed Thinking is particularly in evidence in the guidance he provides to readers in what to read, where to go, and what to do to learn how to more fully engage their right hemispheres.

Fort Worth Star-Telegram

Will give you a new way to look at your work, your talent, your future.

Worthwhile

Read this book. Even more important, give this book to your children.

Alan Webber, founding editor of Fast Company

Abundance, Asia, and automation. Try saying that phrase five times quickly, because if you dont take these words into serious consideration, there is a good chance that sooner or later your career will suffer because of one of those forces. Pink, bestselling author of Free AgentNation and also former chief speechwriter for former vice president Al Gore, has crafted a profound read packed with an abundance of references to books, seminars, websites, and such to guide your adjustment to expanding your right brain if you plan to survive and prosper in the Western world.

Booklist

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While the author has made every effort to provide accurate telephone numbers and Internet addresses at the time of publication, neither the publisher nor the author assumes any responsibility for errors, or for changes that occur after publication. The publisher does not have any control over and does not assume any responsibility for author or third-party websites or their content.

Copyright 2005, 2006 by Daniel H. Pink

Cover and stepback design by Benjamin Gibson

Cover and stepback art by CSA Images

Book design by Amanda Dewey

All rights reserved.

No part of this book may be reproduced, scanned, or distributed in any printed or electronic form without permission. Please do not participate in or encourage piracy of copyrighted materials in violation of the authors rights. Purchase only authorized editions.

RIVERHEAD is a registered trademark of Penguin Group (USA) Inc.

The RIVERHEAD logo is a trademark of Penguin Group (USA) Inc.

First Riverhead hardcover edition: March 2005

First Riverhead trade paperback edition: March 2006

Riverhead trade paperback ISBN: 1-59448-171-7

The Library of Congress has catalogued the Riverhead hardcover edition as follows:

Pink, Daniel H.

A whole new mind: moving from the Information Age to the Conceptual Age / Daniel H. Pink.

p. cm.

Includes bibliographical references and index.

ISBN 1-57322-308-5

1. Creative thinking. 2. SuccessPsychological aspects. I. Title.

BF408.P4 9 2 2004056948

158dc22

PRINTED IN THE UNITED STATES OF AMERICA

10 9 8 7 6 5 4 3 2 1

In memory of

M OLLIE L AVIN