Charles Bladen - Events Management: An Introduction
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Contemporary events management is a diverse and challenging field. This major new introductory textbook is the first to fully explore the multi-disciplinary nature of events management and to provide all the practical skills and professional knowledge students need to succeed in the events industry.
The book covers every type of event studied on an Events Management course, including sports, music, the arts, corporate events, tourism, and the public and voluntary sectors. It introduces the key issues facing the contemporary events industry, from health, safety and risk management to sustainability to developing a market-oriented business, with every topic brought to life through case-studies, personal biographies and examples of best practice.
Written by a team of authors with many years of industry experience, it introduces the practical skills required in every core area of events management, including marketing, finance, project management, strategy, operations, event design and human resources. A companion website for the book includes a dazzling array of additional features, including self-test questions, audio interviews with key industry figures, additional case-studies and PowerPoint slides for each chapter. Events Management: An Introduction is the essential course text for any events management program.
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Contemporary events management is a diverse and challenging field. This major new introductory textbook is the first to fully explore the multi-disciplinary nature of events management, and provides students with all the practical skills and professional knowledge needed to succeed in the events industry.
The book covers every type of event studied on an events management course, including areas as diverse as sports, music, the arts, corporate events, tourism, and the public and voluntary sectors. It introduces all the key issues facing the contemporary events industry, from health, safety and risk management to sustainability and developing a market-oriented business, with every topic brought to life through vivid case studies, personal biographies and examples of best practice from the real world of events management.
Written by a team of authors with many years experience working in the events industry, the book introduces the practical skills required in every core functional area of events management, such as marketing, finance, project management, strategy, operations, event design and human resources. A companion website for the book includes a dazzling array of additional teaching and learning features, including self-test questions, video interviews with key industry figures and PowerPoint slides for each chapter. Events Management: An introduction is the essential course text for any events management programme.
Charles Bladen is Programme Leader in Events Management at the University of Greenwich.
James Kennell is Director of the Economic Development Resource Centre at the University of Greenwich, where he is also Senior Lecturer in Tourism and Regeneration.
Emma Abson is Senior Lecturer on the Events Management BA programme at the University of Greenwich.
Nick Wilde is an expert in sports marketing and sporting events management, with research interests in international sports marketing, which he has taught in many overseas institutions.
Charles Bladen, James Kennell,
Emma Abson and Nick Wilde
First published 2012
by Routledge
2 Park Square, Milton Park, Abingdon, Oxon, OX14 4RN
Simultaneously published in the USA and Canada
by Routledge
711 Third Avenue, New York, NY 10017
Routledge is an imprint of the Taylor & Francis Group, an informa business
Main text 2012 Charles Bladen, James Kennell, Emma Abson, Nick Wilde
2012 Robert Wilson
The right of Charles Bladen, James Kennell, Emma Abson and Nick Wilde to be identifiied as authors of this work, and of Robert Wilson to be identifiied as the author of , has been asserted by them in accordance with sections 77 and 78 of the Copyright, Designs and Patents Act 1988.
All rights reserved. No part of this book may be reprinted or reproduced or utilised in any form or by any electronic, mechanical, or other means, now known or hereafter invented, including photocopying and recording, or in any information storage or retrieval system, without permission in writing from the publishers.
Trademark notice: Product or corporate names may be trademarks or registered trademarks, and are used only for identifiication and explanation without intent to infringe.
British Library Cataloguing-in-Publication Data
A catalogue record for this book is available from the British Library
Library of Congress Cataloging in Publication Data
Bladen, Charles.
Events management : an introduction / Charles Bladen...[et.al.]. 1st ed.
p. cm.
1. Special events--Management. I. Title.
GT3405.B63 2012
394.2068dc23
2011043776
ISBN 978-0-415-57742-7 pbk
ISBN 978-0-415-57741-0 hbk
ISBN 978-0-203-85297-2 ebk
Typeset in Sabon and Frutiger
by Keystroke, Station Road, Codsall, Wolverhampton
2.11 Project evaluation and review techniques
The Events Management book by the tutors at the University of Greenwich is a well structured book suitable for most events management degree courses, especially at levels 4 and 5. This is because it is a practice-based resource that includes all the main types of special events and key issues in the field. From a pedagogic perspective, there are useful case studies, examples of best practice and a supporting website, as well as relevant concepts and theories. As such, the book compares favourably with other titles in the field, and I have no hesitation in recommending this textbook for events management degree courses.
Liam Higgins, Southampton Solent University, UK
Events Management: An introduction is a comprehensive text that provides in-depth discussion, case studies, international examples and coverage of all of the major elements of the body of knowledge required for both students of event management and those seeking to enter the industry. For current industry practitioners it provides insights into the theoretical underpinnings to their own professional practice. I recommend the text to both my undergraduate and postgraduate students here at Flinders University and recommend it to you as the perfect introduction to the study of events and how they are managed.
Steve Brown, Flinders University, Australia
Events Management: An introduction is a comprehensive and fully up to date guide to the events industry. Students and teachers will find the book's accessible style, practical examples and guides to further reading given in each chapter very helpful. The authors are to be congratulated on their collegiate and multi-disciplinary approach which has led to a substantial contribution to the field of event management literature.
Tom Lunt, London Metropolitan University, UK
The textbook and its authors certainly cover much contemporary ground here and there is a progressive and logical flow to the text which marries theory to practice. The linkages of real world industry voices to rich examples and case studies is very refreshing and keeps all issues raised both relevant and live. It is an enjoyable and engaging read. I recommend that all students studying events management have a copy to hand for continued reference throughout their studies.
Phil Williamson, Liverpool John Moores University, UK
Charles Bladen: For Kim, Sol, Owen and Freya and Alan and Barbara.
James Kennell: Thanks to Abi, Lyra and Aphra.
Emma Abson: I'd like to thank my family, friends and colleagues for their support during this project.
Nick Wilde: To all of my friends, family and colleagues around the world who have supported me in my career, with a special mention for my brother Phil Holden, as well as Rory Miller, Orlando Salvestrini, Fernando de Tomaso, Omar Larrosa, Alan Dennington and Trevor Williams. Finally to Ellie Ghassemi, the love of my life, you are my inspiration and I love you with all of my heart.
Management: An introduction
Events Management: An introduction offers a variety of ways to help lecturers introduce this exciting discipline, and to engage students and help them understand key concepts and issues.
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