Alastair M. Morrison - Marketing and Managing Tourism Destinations

Marketing and Managing Tourism Destinationsis a comprehensive and integrated introductory textbook covering both destination marketing and management in one volume. It focuses on how destination management is planned, implemented and evaluated as well as the management and operations of destination management organizations (DMOs), how they conduct business, major opportunities, and challenges and issues they face to compete for the global leisure and business travel markets. This second edition has been updated to include:

It is illustrated in full colour and packed with features to encourage reflection on main themes, spur critical thinking and show theory in practice. Written by an author with many years of industry practice, university teaching and professional training experience, this book is the essential guide to the subject for tourism, hospitality and events students and industry practitioners alike.

Alastair M. Morrison, Ph.D.,is the CEO of Belle Tourism International Consulting, Ltd. (BTI) and a distinguished professor emeritus of the School of Hospitality and Tourism Management at Purdue University, West Lafayette, Indiana. He serves as a visiting professor at the University of Greenwich in London and is coeditor in chief of the International Journal of Tourism Cities.Alastair is a consultant to the Bandung Institute of Tourism (Indonesia), National Kaohsiung University of Hospitality and Tourism Management (Taiwan), and Hubei University of Economics (China) on postgraduate studies and research.

Alastair is the author of five books in tourism marketing and development, and hospitality and travel marketing The Tourism System, Marketing and Managing Tourism Destinations, Hospitality and Travel Marketing, Global Marketing of China Tourismand Tourism: Bridges across Continents.He has also contributed more than 150 articles to tourism and hospitality academic research journals.

Alastair received several teaching awards and honours at Purdue University, including the university-wide Murphy Award for Outstanding Undergraduate Teaching. His name has been entered in Purdues Book of Great Teachers. In 1998, the International Society of Travel and Tourism Educators (ISTTE) selected him as the recipient of the Lifetime Achievement Award for his contributions to tourism education. Alastair has been elected as a Fellow of the worlds most elite organization of tourism scholars, the International Academy for the Study of Tourism (IAST), and to the Hospitality and Tourism Management Academy.

Alastair has had a wide variety of experience in global tourism. He has provided marketing and development advice in Australia, Bahrain, Cabo Verde, Cambodia, China, Ghana, Honduras, Hong Kong SAR, India, Indonesia, Italy, Jamaica, Macao SAR, Malaysia, Mexico, New Zealand, Poland, Russia, Scotland, Singapore, Slovenia, South Africa, Sri Lanka, Thailand, Trinidad and Tobago, and Vietnam. Recently, he designed a training programme in destination management for Indonesia and has developed and facilitated training programmes on behalf of the UN World Tourism Organization (UNWTO) for eight South Asian countries and the China-Tibet Tourism Bureau; European Union; the U.S. Agency for International Development; Swisscontact; and Destinations International.

Alastair is active in several major industry associations. He is a co-founder and has been the president and past president of the International Tourism Studies Association (ITSA). He has served as Chairman of the Travel and Tourism Research Association (TTRA) Canada Chapter, board member of the CenStates TTRA Chapter, vice president of the International Society of Travel and Tourism Educators (ISTTE), and chairman of the Association of Travel Marketing Executives (ATME). He was awarded the distinction of being one of the first recipients of the Certified Travel Marketing Executive (CTME) designation from ATME. He has designed and presented the Destination Marketing Planning, Destination Information and Research, International Tourism and Convention Marketingand Technology and Marketing Communications in Destination Managementcourses for Destinations International as part of its Certified Destination Management Executive (CDME) programme.

Previously, Alastair was a visiting professor at Peking University and at the University of Strathclyde Business School, Scotland. He also served as the Queensland Tourist and Travel Corporation visiting lecturer at James Cook University in Queensland, Australia. He has taught tourism marketing and consumer behaviour at James Cook University, National Kaohsiung University of Hospitality and Tourism Management (Taiwan), University of Monterrey (Mexico), Hong Kong University, IULM (Milan, Italy) and AILUN (Sardinia, Italy).