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CLARKE AJ - Tupperware

Here you can read online CLARKE AJ - Tupperware full text of the book (entire story) in english for free. Download pdf and epub, get meaning, cover and reviews about this ebook. year: 1999, publisher: Smithsonian, genre: Romance novel. Description of the work, (preface) as well as reviews are available. Best literature library LitArk.com created for fans of good reading and offers a wide selection of genres:

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From Wonder Bowls to Ice-Tup molds to Party Susans, Tupperware has become an icon of suburban living. Invented by Earl Tupper in the 1940s to promote thrift and cleanliness, the pastel plasticwares were touted as essential to a postwar lifestyle that emphasized casual entertaining and celebrated Americas material abundance. By the mid-1950s the Tupperware party, which gathered women in a hostesss home for lively product demonstrations and sales, was the foundation of a multimillion-dollar business that proved as innovative as the containers themselves.

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title author publisher isbn10 asin - photo 1

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Page i
Tupperware
Page ii Page iii - photo 2
Page ii
Page iii Tupperware The Promise of Plastic in 1950s America Alison - photo 3
Page iii
Tupperware
The Promise of Plastic in 1950s America
Alison J. Clarke
Page iv 1999 by the Smithsonian Institution - photo 4
Page iv 1999 by the Smithsonian Institution All rights reserved - photo 5
Page iv
1999 by the Smithsonian Institution
All rights reserved
TUPPERWARE is a registered trademark of Dart Industries Inc.
Copy editor: Joanne Reams
Production editor: Deborah L. Sanders
Designer: Chris Hotvedt
Library of Congress Cataloging-in-Publication Data
Clarke, Alison J.
Tupperware : the promise of plastic in 1950s America / Alison J. Clarke.
p. cm.
Includes bibliographical references and index.
ISBN 1-56098-827-4 (cloth :alk. paper)
1. Tupperware (Firm)History. 2. Plastic container industryUnited
StatesHistory. 3. Tableware industryUnited StatesHistory.
4. Plastic tablewareUnited StatesHistory. I. Title.
HD9662.C664T86.3 1999
338.7'668497'0973dc21 99-16972
British Library Cataloguing-in-Publication Data available
Manufactured in the United States of America
06 05 04 03 02 01 00 99 5 4 3 2 1
Picture 6
The paper used in this publication meets the minimum requirements of the American National Standard for Information SciencesPermanence of Paper for Printed Library Materials ANSI Z39.48-1984.
For permission to reproduce illustrations appearing in this book, please correspond directly with the owners of the works, as listed in the individual captions. The Smithsonian Institution Press does not retain reproduction rights for these illustrations individually, or maintain a file of addresses for photo sources.
The objects pictured on pages ii and iii of this book are details of the photograph on page 37. Tupper, Earl S. Kitchen containers and implements. 194556. Photograph 1999 The Museum of Modern Art, New York.
Tupperware: The Promise of Plastic in 1950s America is not sponsored or endorsed in any manner by Tupperware Worldwide / Dart Industries Inc.
Page v
For Constance Loadwick White, with love.
Page vii
Contents
Acknowledgments
ix
Introduction
1
One
"To Be a Better Social Friend"
Designing for a Moral Economy
8
Two
Tupperware
The Creation of a Modernist Icon?
36
Three
"Poly-T: Material of the Future"
A Gift of Modernity
56
Four
"The Hostess with the Mostest"
The Origins of the Home Party Plan
78
Five
"Parties Are the Answer"
The Ascent of the Tupperware Party
101
Six
"Faith Made Them Champions"
The Feminization of Positive Thinking
128

Page viii
Seven
"A Wealth of Wishes and a Galaxy of Gifts"
The Politics of Consumption
156
Eight
"TupperwareEverywhere!"
The Globalization of Tupperware
185
Conclusion
197
Notes
203
Index
235

Page ix
Acknowledgments
Without the insight of Tupperware dealers, hostesses, and managers from the 1950s to the present day in the United States and United Kingdom, this book could not have been written. I thank the many people who contributed time in relaying their oral histories concerning the product and corporation. Several of the past executives from the company were enthusiastically supportive of the research and genuinely interested in the product's cultural history. I am particularly grateful to Elsie Mortland, Joan Jackson, Joe Hara, and the Flaherty family.
Fellowships at the Smithsonian Institution's National Museum of American History proved invaluable in supporting archival research. There I benefited from the expertise and encouragement of numerous staff members and Smithsonian fellows, including Katherine Ott, Steve Lubar, Anne Serio, Barbara Clark Smith, Bill Yeingst, Rodris Roth, Tom Bickley, Mimi Minnick, John Fleckner, Charlie McGovern, Fath Ruffins, Reuben Jackson, Vanessa Simmons, Meg Jacobs, Shelley Nickles, John Hartigan, Scott Sandage, Pete Daniel, and Mary Dyer. I acknowledge the efficient and inspired help of my summer research intern, Jenny Chun. I also thank the library staff at the National Museum of American History, especially Stephanie and Jim, and all the staff of the Archives Center and the Division of Domestic Life.
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